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Business Practices in Emerging and Re-Emerging Markets - Singh, S.
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Business Practices in Emerging and Re-Emerging Markets - Livres de poche

2008, ISBN: 9781349536917

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Business Practices in Emerging and Re-Emerging Markets - Livres de poche

2008, ISBN: 9781349536917

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Singh, S.:
Business Practices in Emerging and Re-Emerging Markets - Livres de poche

2008

ISBN: 9781349536917

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2008, ISBN: 9781349536917

This book highlights current business practices in the emerging markets of China, Ghana, India, Kenya, Nigeria and UAE, and explains how global competition has created a culture of compet… Plus…

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S. Singh:
Business Practices in Emerging and Re-Emerging Markets - Livres de poche

2008, ISBN: 9781349536917

1st ed. 2008, Softcover, Buch, [PU: Palgrave Macmillan]

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Business Practices in Emerging and Re-Emerging Markets

This book highlights current business practices in the emerging markets of China, Ghana, India, Kenya, Nigeria and UAE, and explains how global competition has created a culture of competitiveness and an era of consumerism. The region-specific issues, tested theories, and empirical evidence make the book of value to both researchers and managers.

Informations détaillées sur le livre - Business Practices in Emerging and Re-Emerging Markets


EAN (ISBN-13): 9781349536917
ISBN (ISBN-10): 1349536911
Livre de poche
Date de parution: 2008
Editeur: Palgrave Macmillan

Livre dans la base de données depuis 2017-01-29T20:21:09+01:00 (Paris)
Page de détail modifiée en dernier sur 2021-01-10T12:34:48+01:00 (Paris)
ISBN/EAN: 9781349536917

ISBN - Autres types d'écriture:
1-349-53691-1, 978-1-349-53691-7


Données de l'éditeur

Auteur: S. Singh
Titre: Business Practices in Emerging and Re-Emerging Markets
Editeur: Palgrave Macmillan; Palgrave Macmillan US
259 Pages
Date de parution: 2008-04-09
New York
Imprimé / Fabriqué en
Langue: Anglais
109,99 € (DE)

BC; Hardcover, Softcover / Wirtschaft/Internationale Wirtschaft; Internationale Wirtschaft, Internationales Management; Verstehen; business ethics; China; Emerging Markets; ethics; management; marketing; International Business; International Economics; Business Ethics; Development Economics; Internationale Wirtschaft; Unternehmensethik und soziale Verantwortung, CSR; Entwicklungsökonomie und Schwellenländer; BB

Introduction; Satyendra Singh   - PART I: THE EMERGING MARKETS - Market Liberalization in Emerging Economies: Changing Business Practices; Peter M. Lewa   - PART II: BUSINESS AND ETHICAL ORIENTATIONS   - Business Orientation, Brand Image, and Business Performance; Satyendra Singh   - Ethics and Profitability: Can They Coexist; Satyendra Singh   - Business Ethics and Marketing Practices in Nigeria; Taiwo Akinmayowa   - PART III: EMERGING LIFESTYLE AND CONSUMER BEHAVIOR   - Attitude of Indian Consumers towards Wine: Pleasure Versus Prescription; Satyendra Singh   - Culture, Creativity, and Advertising; Satyendra Singh& Kwaku Appiah-Adu   - PART IV: EMERGING BUSINESS PRACTICES   - Current Marketing Practices in Ghana; Kwaku Appiah-Adu and Satyendra Singh   - Performance Measurement of the International Joint Ventures (IJVs) in an Emerging Market; Gin Chong   - Two Case Studies: Harnessing Knowledge Capabilities in Emerging Markets: Off shoring and the Experience of Mac and Co.; Ajay Bhalla   - Change Management in Mast Africa Limited; Peter M. Lewa   - Conclusion

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