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The Effective Use of Market Research - Robin Birn#Birn Robin J.
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Robin Birn#Birn Robin J.:
The Effective Use of Market Research - nouveau livre

ISBN: 9780749442002

ID: 712671138

This latest edition of Effective Use of Market Research explains: How to develop representative samples Data protection legislation The professional ethics incorporated in the MRS Code of Conduct More and more companies today are using market research techniques, not just to find new markets, products and customers, but also to improve management and marketing decision making and to monitor customer service. The Effective Use of Market Research looks at the circumstances in which market research is necessary, and explains what management can expect to gain from research and then analyses the type of business decisions that may be taken as a result. An organization that knows its customers and monitors its activity well, and also has a good understanding of the key research techniques it needs, is likely to develop more competitive sales, marketing and communications strategies. How to Drive and Focus Better Business Decisions Buch (fremdspr.) Bücher>Fremdsprachige Bücher>Englische Bücher>Sach- & Fachbücher>Business & Karriere, Kogan Page

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Effective Use of Market Research - Birn, Robin
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Birn, Robin:
Effective Use of Market Research - nouveau livre

ISBN: 9780749442002

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More and more companies today are using market research techniques to find new markets, products and customers, and to improve management and marketing decision making. This established business classic looks at the circumstances in which market research is necessary, and explains what management can expect from research, and the type of management and marketing decision that may be taken as a result. Business Business eBook, Kogan Page

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The Effective Use of Market Research: How to Drive and Focus Better Business Decisions (Market Research in Practice) - Robin Birn
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The Effective Use of Market Research: How to Drive and Focus Better Business Decisions (Market Research in Practice) - Livres de poche

2004, ISBN: 074944200X

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[EAN: 9780749442002], Gebraucht, [PU: Kogan Page], BUSINESS, Business & Economics|General, Business & Economics|Marketing|Research, Business & Economics, Education|Decision-Making & Problem Solving, This book has soft covers. Ex-library, With usual stamps and markings, In fair condition, suitable as a study copy.

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The Effective Use of Market Research: How to Drive and Focus Better Business Decisions: Volume 4 (Market Research in Practice) - Birn, Robin
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2004, ISBN: 074944200X

ID: 19184951800

[EAN: 9780749442002], Neubuch, [PU: Kogan Page], Business & Economics|General, Business & Economics|Marketing|Research, Business & Economics, Education|Decision-Making & Problem Solving, This item is printed on demand for shipment within 3 working days.

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Kogan Page. Used - Acceptable. Ships from the UK. Former Library book. Shows definite wear, and perhaps considerable marking on inside. 100% Money Back Guarantee. Your purchase also supports literacy charities., Kogan Page

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Détails sur le livre
The Effective Use of Market Research: How to Drive and Focus Better Business Decisions
Auteur:

Birn, Robin J.

Titre:

The Effective Use of Market Research: How to Drive and Focus Better Business Decisions

ISBN:

This latest edition of Effective Use of Market Research explains: How to develop representative samples Data protection legislation The professional ethics incorporated in the MRS Code of Conduct More and more companies today are using market research techniques, not just to find new markets, products and customers, but also to improve management and marketing decision making and to monitor customer service. The Effective Use of Market Research looks at the circumstances in which market research is necessary, and explains what management can expect to gain from research and then analyses the type of business decisions that may be taken as a result. An organization that knows its customers and monitors its activity well, and also has a good understanding of the key research techniques it needs, is likely to develop more competitive sales, marketing and communications strategies. "

Informations détaillées sur le livre - The Effective Use of Market Research: How to Drive and Focus Better Business Decisions


EAN (ISBN-13): 9780749442002
ISBN (ISBN-10): 074944200X
Livre de poche
Date de parution: 2004
Editeur: Kogan Page
192 Pages
Poids: 0,367 kg
Langue: eng/Englisch

Livre dans la base de données depuis 08.10.2007 08:07:07
Livre trouvé récemment le 27.02.2017 13:11:29
ISBN/EAN: 9780749442002

ISBN - Autres types d'écriture:
0-7494-4200-X, 978-0-7494-4200-2


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