ISBN: 9780471412359
Contains detailed discussions of the process, with numerous examples from the industry. * Coverage on international marketing research expands the readers' ability to deal with issues tha… Plus…
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ISBN: 9780471412359
Wiley. Hardcover. GOOD. Spine creases, wear to binding and pages from reading. May contain limited notes, underlining or highlighting that does affect the text. Possible ex library copy… Plus…
Biblio.co.uk |
2001, ISBN: 9780471412359
Hardcover, All pages and cover are intact. Possible slightly loose binding, minor highlighting and marginalia, cocked spine or torn dust jacket. Maybe an ex-library copy and not include t… Plus…
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ISBN: 9780471412359
Wiley. Hardcover. VERY GOOD. Light rubbing wear to cover, spine and page edges. Very minimal writing or notations in margins not affecting the text. Possible clean ex-library copy, with… Plus…
Biblio.co.uk |
2001, ISBN: 9780471412359
Other, [ No Hassle 30 Day Returns ][ Underlining/Highlighting: SOME ] [ Edition: second ] Publisher: Wiley Pub Date: 11/16/2001 Binding: Hardcover Pages: 553., Used, [PU: Wiley]
alibris.com |
ISBN: 9780471412359
Contains detailed discussions of the process, with numerous examples from the industry. * Coverage on international marketing research expands the readers' ability to deal with issues tha… Plus…
V. Kumar, David A. Aaker, George S. Day:
Essentials of Marketing Research, 2nd Edition - edition reliée, livre de pocheISBN: 9780471412359
Wiley. Hardcover. GOOD. Spine creases, wear to binding and pages from reading. May contain limited notes, underlining or highlighting that does affect the text. Possible ex library copy… Plus…
2001
ISBN: 9780471412359
Hardcover, All pages and cover are intact. Possible slightly loose binding, minor highlighting and marginalia, cocked spine or torn dust jacket. Maybe an ex-library copy and not include t… Plus…
ISBN: 9780471412359
Wiley. Hardcover. VERY GOOD. Light rubbing wear to cover, spine and page edges. Very minimal writing or notations in margins not affecting the text. Possible clean ex-library copy, with… Plus…
2001, ISBN: 9780471412359
Other, [ No Hassle 30 Day Returns ][ Underlining/Highlighting: SOME ] [ Edition: second ] Publisher: Wiley Pub Date: 11/16/2001 Binding: Hardcover Pages: 553., Used, [PU: Wiley]
Données bibliographiques du meilleur livre correspondant
Auteur: | |
Titre: | |
ISBN: |
* Coverage on international marketing research expands the readers' ability to deal with issues that are not encountered in the domestic country research.
* Discussion on how to apply marketing research in various marketing applications is presented.
Informations détaillées sur le livre - Essentials of Marketing Research, 2nd Edition
EAN (ISBN-13): 9780471412359
ISBN (ISBN-10): 047141235X
Version reliée
Date de parution: 2001
Editeur: Wiley
Livre dans la base de données depuis 2007-06-12T13:41:25+02:00 (Paris)
Page de détail modifiée en dernier sur 2023-07-29T09:42:41+02:00 (Paris)
ISBN/EAN: 9780471412359
ISBN - Autres types d'écriture:
0-471-41235-X, 978-0-471-41235-9
Autres types d'écriture et termes associés:
Auteur du livre: kumar, aaker david, david day
Titre du livre: essentials marketing research
Données de l'éditeur
Auteur: V. Kumar; David A. Aaker; George S. Day
Titre: Essentials of Marketing Research
Editeur: John Wiley & Sons
554 Pages
Date de parution: 2001-11-23
Poids: 1,332 kg
Langue: Anglais
129,00 € (DE)
Not available (reason unspecified)
BB; GB; Hardcover, Softcover / Wirtschaft/Werbung, Marketing; Marketing
THE NATURE AND SCOPE OF MARKETING RESEARCH. A Decision-Making Perspective on Marketing Research. Marketing Research in Practice. The Marketing Research Process. Research Design and Implementation. DATA COLLECTION. Secondary and Standardized Sources of Marketing Data. Marketing Research on the Internet. Information Collection: Qualitative and Observational Methods. Information from Respondents: Issues in Data Collection. Attitude Measurement. Designing the Questionnaire. Sampling Fundamentals. DATA ANALYSIS. Fundamentals of Data Analysis. Hypothesis Testing. Correlation Analysis and Regression Analysis. APPLICATIONS. Presenting the Results. Applications of Marketing Research. APPENDIX. Table. Procedure. Glossary. Index.Autres livres qui pourraient ressembler au livre recherché:
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