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Belch, George; Belch, Michael:

Advertising and Promotion: An Integrated Marketing Communications Perspective - Livres de poche

2015, ISBN: 9780073381091

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Belch, George E. / Belch, Michael A.:

Advertising and Promotion: An Integrated Marketing Communications Perspective - livre d'occasion

ISBN: 9780073381091

Belch/Belch 8th edition continues its Advertising focus with an emphasis on IMC. It includes very comprehensive coverage of Agency issues and creative work and how it is related to the IM… Plus…

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Belch, George; Belch, Michael:
Advertising and Promotion: An Integrated Marketing Communications Perspective - edition reliée, livre de poche

2008

ISBN: 9780073381091

McGraw-Hill/Irwin, 2008-07-01. 8th. Hardcover. Good. This is a custom edition for Drexel University. Custom for course: 'Advertising & Integrated Marketing Communications IMC… Plus…

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Belch, George; Belch, Michael:
Advertising and Promotion: An Integrated Marketing Communications Perspective - edition reliée, livre de poche

2008, ISBN: 9780073381091

McGraw-Hill/Irwin, 2008-07-01. 8th. Hardcover. Good. This is a custom edition for Drexel University. Custom for course: 'Advertising & Integrated Marketing Communications IMC… Plus…

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Belch, George E.; Belch, Michael A. (COL):
Advertising and Promotion : An Integrated Marketing Communications Perspective - nouveau livre

ISBN: 9780073381091

Advertising and Promotion : An Integrated Marketing Communications Perspective Hardcover Rentals, McGraw-Hill/Irwin

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Détails sur le livre
Advertising and Promotion: An Integrated Marketing Communications Perspective

Belch/Belch 8th edition continues its Advertising focus with an emphasis on IMC. It includes very comprehensive coverage of Agency issues and creative work and how it is related to the IMC mix. The authors understand that marketers must look beyond traditional media in order to achieve success. In order to best communicate with consumers, advertisers must utilize a myriad of tools (advertising, public relations, direct marketing, interactive/Internet marketing, sales promotion, and personal selling); Belch/Belch is the first book to reflect the shift from the conventional methods of advertising to the more widely recognized approach of implementing an integrated marketing communications strategy. The text underscores the importance of recognizing that a firm must use all promotional tools available to convey a unified message to the consumer. The integrated marketing communications perspective (the theme of the text) catapults the reader into the business practices of the 21st century.

Informations détaillées sur le livre - Advertising and Promotion: An Integrated Marketing Communications Perspective


EAN (ISBN-13): 9780073381091
ISBN (ISBN-10): 0073381098
Version reliée
Livre de poche
Date de parution: 2008
Editeur: Mcgraw Hill Book Co

Livre dans la base de données depuis 2008-06-06T18:10:42+02:00 (Paris)
Page de détail modifiée en dernier sur 2022-06-02T21:37:22+02:00 (Paris)
ISBN/EAN: 9780073381091

ISBN - Autres types d'écriture:
0-07-338109-8, 978-0-07-338109-1
Autres types d'écriture et termes associés:
Auteur du livre: belch, george michael
Titre du livre: promotion, integrated marketing communications perspective international edition, communication advertising


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