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Cliff Roberson:Karma Queens, Geek Gods, and Innerpreneurs : Meet the 9 Consumer Types Shaping Today's Marketplace - nouveau livre
ISBN: 9780071509718
What really makes consumers tick?It's a question every marketer, innovator, entrepreneur, or trend-watcher strives to answer-especially in an age when certain types of consumers are incre… Plus…
What really makes consumers tick?It's a question every marketer, innovator, entrepreneur, or trend-watcher strives to answer-especially in an age when certain types of consumers are increasingly instrumental in shaping national and even global buying habits.Karma Queens, Geek Gods and Innerpreneurs is your hands-on guide to getting inside the minds of the people who are setting the trends in art, music, technology, fashion, health, and every kind of consumer product and service. Based on thousands of hours of consumer research conducted by Consumer Eyes, a prominent New York-based marketing firm, this book uncovers nine influential consumer types and reveals how to connect with them, market to them, and create the products that will not only win them over, but their entire social networks as well!Consumer Eyes founder Ron Rentel takes an entertaining yet serious look at today's most emblematic consumers, analyzing everything from the products they buy, to the activities they enjoy, to the behaviors and attitudes they exhibit. You'll meet such real-life characters as:Karma Queens-women of a certain age who combine a desire to be in harmony with the universe with an appreciation of material pleasuresParentocrats-who act out of love to assure their kids security and happiness, yet often deny them the classical joys of childhoodDenim Dads-for whom family involvement means more than climbing the corporate ladderInnerpreneurs-chief managers of their own “brand,†they find their inspiration within themselvesBy using C-Types-rich, three-dimensional consumer portraits combining quantifiable data with expressions of personality-Rentel identifies and illuminates the consumers who set the trends. He not only helps you understand Karma Queens, Geek Gods and other consumer types on a deeper level in order to reach them more effectively in your marketing and advertising, he also offers fresh insight into managing your brand and your business.; PDF; Education > Society & social sciences > Careers guidance > Industrial or vocational training, McGraw Hill LLC<
No. 9780071509718. Frais d'envoiInstock, Despatched same working day before 3pm, zzgl. Versandkosten., Livraison non-comprise
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Jan Goldberg:
Karma Queens, Geek Gods, and Innerpreneurs : Meet the 9 Consumer Types Shaping Today's Marketplace
- nouveau livreISBN: 9780071509718
What really makes consumers tick?It's a question every marketer, innovator, entrepreneur, or trend-watcher strives to answer-especially in an age when certain types of consumers are incre… Plus…
What really makes consumers tick?It's a question every marketer, innovator, entrepreneur, or trend-watcher strives to answer-especially in an age when certain types of consumers are increasingly instrumental in shaping national and even global buying habits.Karma Queens, Geek Gods and Innerpreneurs is your hands-on guide to getting inside the minds of the people who are setting the trends in art, music, technology, fashion, health, and every kind of consumer product and service. Based on thousands of hours of consumer research conducted by Consumer Eyes, a prominent New York-based marketing firm, this book uncovers nine influential consumer types and reveals how to connect with them, market to them, and create the products that will not only win them over, but their entire social networks as well!Consumer Eyes founder Ron Rentel takes an entertaining yet serious look at today's most emblematic consumers, analyzing everything from the products they buy, to the activities they enjoy, to the behaviors and attitudes they exhibit. You'll meet such real-life characters as:Karma Queens-women of a certain age who combine a desire to be in harmony with the universe with an appreciation of material pleasuresParentocrats-who act out of love to assure their kids security and happiness, yet often deny them the classical joys of childhoodDenim Dads-for whom family involvement means more than climbing the corporate ladderInnerpreneurs-chief managers of their own “brand,†they find their inspiration within themselvesBy using C-Types-rich, three-dimensional consumer portraits combining quantifiable data with expressions of personality-Rentel identifies and illuminates the consumers who set the trends. He not only helps you understand Karma Queens, Geek Gods and other consumer types on a deeper level in order to reach them more effectively in your marketing and advertising, he also offers fresh insight into managing your brand and your business.; PDF; Education > Society & social sciences > Careers guidance > Industrial or vocational training, McGraw Hill LLC<
No. 9780071509718. Frais d'envoiInstock, Despatched same working day before 3pm, zzgl. Versandkosten., Livraison non-comprise
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Ron Rentel:Karma Queens, Geek Gods, and Innerpreneurs : Meet the 9 Consumer Types Shaping Today's Marketplace
- nouveau livre ISBN: 9780071509718
What really makes consumers tick?It's a question every marketer, innovator, entrepreneur, or trend-watcher strives to answer-especially in an age when certain types of consumers are incre… Plus…
What really makes consumers tick?It's a question every marketer, innovator, entrepreneur, or trend-watcher strives to answer-especially in an age when certain types of consumers are increasingly instrumental in shaping national and even global buying habits.Karma Queens, Geek Gods and Innerpreneurs is your hands-on guide to getting inside the minds of the people who are setting the trends in art, music, technology, fashion, health, and every kind of consumer product and service. Based on thousands of hours of consumer research conducted by Consumer Eyes, a prominent New York-based marketing firm, this book uncovers nine influential consumer types and reveals how to connect with them, market to them, and create the products that will not only win them over, but their entire social networks as well!Consumer Eyes founder Ron Rentel takes an entertaining yet serious look at today's most emblematic consumers, analyzing everything from the products they buy, to the activities they enjoy, to the behaviors and attitudes they exhibit. You'll meet such real-life characters as:Karma Queens-women of a certain age who combine a desire to be in harmony with the universe with an appreciation of material pleasuresParentocrats-who act out of love to assure their kids security and happiness, yet often deny them the classical joys of childhoodDenim Dads-for whom family involvement means more than climbing the corporate ladderInnerpreneurs-chief managers of their own “brand,†they find their inspiration within themselvesBy using C-Types-rich, three-dimensional consumer portraits combining quantifiable data with expressions of personality-Rentel identifies and illuminates the consumers who set the trends. He not only helps you understand Karma Queens, Geek Gods and other consumer types on a deeper level in order to reach them more effectively in your marketing and advertising, he also offers fresh insight into managing your brand and your business.; PDF; Education > Society & social sciences > Careers guidance > Industrial or vocational training, McGraw Hill LLC<
No. 9780071509718. Frais d'envoiInstock, Despatched same working day before 3pm, zzgl. Versandkosten., Livraison non-comprise
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Nicholas Basta:Karma Queens, Geek Gods, and Innerpreneurs : Meet the 9 Consumer Types Shaping Today's Marketplace
- nouveau livre ISBN: 9780071509718
What really makes consumers tick?It's a question every marketer, innovator, entrepreneur, or trend-watcher strives to answer-especially in an age when certain types of consumers are incre… Plus…
What really makes consumers tick?It's a question every marketer, innovator, entrepreneur, or trend-watcher strives to answer-especially in an age when certain types of consumers are increasingly instrumental in shaping national and even global buying habits.Karma Queens, Geek Gods and Innerpreneurs is your hands-on guide to getting inside the minds of the people who are setting the trends in art, music, technology, fashion, health, and every kind of consumer product and service. Based on thousands of hours of consumer research conducted by Consumer Eyes, a prominent New York-based marketing firm, this book uncovers nine influential consumer types and reveals how to connect with them, market to them, and create the products that will not only win them over, but their entire social networks as well!Consumer Eyes founder Ron Rentel takes an entertaining yet serious look at today's most emblematic consumers, analyzing everything from the products they buy, to the activities they enjoy, to the behaviors and attitudes they exhibit. You'll meet such real-life characters as:Karma Queens-women of a certain age who combine a desire to be in harmony with the universe with an appreciation of material pleasuresParentocrats-who act out of love to assure their kids security and happiness, yet often deny them the classical joys of childhoodDenim Dads-for whom family involvement means more than climbing the corporate ladderInnerpreneurs-chief managers of their own brand, they find their inspiration within themselvesBy using C-Types-rich, three-dimensional consumer portraits combining quantifiable data with expressions of personality-Rentel identifies and illuminates the consumers who set the trends. He not only helps you understand Karma Queens, Geek Gods and other consumer types on a deeper level in order to reach them more effectively in your marketing and advertising, he also offers fresh insight into managing your brand and your business.; PDF; Business,Finance and Law > Business & management > Sales & marketing, McGraw-Hill Education<
- No. 9780071509718. Frais d'envoiInstock, Despatched same working day before 3pm, zzgl. Versandkosten., Livraison non-comprise
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Ron Rentel; Joe Zellnik:Karma Queens, Geek Gods, and Innerpreneurs
- nouveau livre 2007, ISBN: 9780071509718
Meet the 9 Consumer Types Shaping Today's Marketplace, eBooks, eBook Download (PDF), [PU: McGraw-Hill Education], McGraw-Hill Education, 2007
Frais d'envoiDownload sofort lieferbar. (EUR 0.00)