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[EAN: 9783540226635], Neubuch, [SC: 0.0], [PU: Springer-Verlag Gmbh Okt 2004], ENTREPRENEURSHIP; MANAGEMENT / STRATEGISCHES MANAGEMENT; UNTERNEHMENSSTRATEGIE FÜHRUNG UNTERNEHMENSFÜHRUNG; … Plus…

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The Business Idea

Successful business ideas are not so much about talent as about a systematic approach. The Business Idea encourages new ways of thinking when it comes to entrepreneurship and innovation. Too many ventures originate in the solutions the entrepreneur has to offer and not in the problem the customer needs solved. Business plans done this way can often lead to disappointment. The Business Idea leaves behind this product orientated logic. The book presents new, applicable entrepreneurship methods for developing creative market insight, for identifying windows of opportunity, creating business concepts and entrepreneurial strategies for successful market entry. Entrepreneurship is a complex and risky process compared to almost everything else in business life, so it richly deserves to have its own theoretical and methodological toolbox. The Business Idea provides the tools making it of interest to anyone who works with getting an enterprise off the ground or studies entrepreneurship. TOC:Entrepreneurship as a Competency.- Creative Market Insight.- The Window of Opportunity.- Creation of the Business Concept.- Entry Barriers to Markets.- Strategies for Market Entry.- The Positive Influence of Competitors.- Entrepreneurship and Business Ideas in the Embryonic Market.

Informations détaillées sur le livre - The Business Idea


EAN (ISBN-13): 9783540226635
ISBN (ISBN-10): 354022663X
Version reliée
Date de parution: 2004
Editeur: Springer Berlin

Livre dans la base de données depuis 2008-01-23T00:01:40+01:00 (Paris)
Page de détail modifiée en dernier sur 2023-11-29T03:32:32+01:00 (Paris)
ISBN/EAN: 354022663X

ISBN - Autres types d'écriture:
3-540-22663-X, 978-3-540-22663-5
Autres types d'écriture et termes associés:
Auteur du livre: hougaard
Titre du livre: business, entrepreneurship, very idea, stages


Données de l'éditeur

Auteur: Soren Hougaard
Titre: The Business Idea - The Early Stages of Entrepreneurship
Editeur: Springer; Springer Berlin
226 Pages
Date de parution: 2004-10-25
Berlin; Heidelberg; DE
Langue: Anglais
53,49 € (DE)
54,99 € (AT)
59,00 CHF (CH)
Available
VI, 226 p.

BB; Hardcover, Softcover / Wirtschaft/Management; Strategisches Management; Verstehen; Management; Business; Business Idea; Corporate Venture; Entrepreneuring; Entrepreneurs; Entrepreneurship; Innovation; Innovation Management; Start-up; Toolbox; strategy; Business Strategy and Leadership; Entrepreneurship; Management; Marketing; Unternehmertum / Start-ups; Management und Managementtechniken; Marketing und Vertrieb; EA; BC

and Summary.- Entrepreneurship as a competency.- Creative market insight.- The window of opportunity.- Creation of the business concept.- Entry barriers to markets.- Strategies for market entry.- The positive influence of competitors.- Entrepreneurship and business ideas in the embryonic market.
Essential hands-on companion for the development of business projects Excellent source of inspiring for budding entrepreneurs Contains strategy evaluations by the CEO of a venture capital firm Uses examples and case studies to show you how to create business opportunities

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