The Olympic Games Effect : How Sports Marketing Builds Strong Brands by John A. Davis - livre d'occasion
2012, ISBN: 9781118171684
Designed to be ready for publication before the 2012 London Olympics, this book will be energetically paced, providing interesting sports marketing and branding insights about the marketi… Plus…
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The Olympic Games Effect : How Sports Marketing Builds Strong Brands by John A. Davis - livre d'occasion
2012, ISBN: 9781118171684
Designed to be ready for publication before the 2012 London Olympics, this book will be energetically paced, providing interesting sports marketing and branding insights about the marketi… Plus…
| BetterWorldBooks.com used in stock. Frais d'envoiplus verzendkosten., Livraison non-comprise Details... |
Davis, J: The Olympic Games Effect: How Sports Marketing Builds Strong Brands - Livres de poche
2012, ISBN: 9781118171684
John Wiley & Sons Inc, Taschenbuch, Auflage: Revised, Updated, 398 Seiten, Publiziert: 2012-03-20T00:00:01Z, Produktgruppe: Buch, 1.23 kg, Industrie, Branchen & Berufe, Business & Karrier… Plus…
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Davis, J: The Olympic Games Effect: How Sports Marketing Builds Strong Brands - Livres de poche
2012, ISBN: 9781118171684
John Wiley & Sons Inc, Taschenbuch, Auflage: Revised, Updated, 398 Seiten, Publiziert: 2012-03-20T00:00:01Z, Produktgruppe: Buch, 1.23 kg, Industrie, Branchen & Berufe, Business & Karrier… Plus…
| Amazon.de (Intern... rebuy recommerce GmbH Frais d'envoiAuf Lager. Die angegebenen Versandkosten können von den tatsächlichen Kosten abweichen. (EUR 3.00) Details... |
Davis, J: The Olympic Games Effect: How Sports Marketing Builds Strong Brands - Livres de poche
2012, ISBN: 9781118171684
[PU: John Wiley & Sons Inc], 398 Seiten Taschenbuch, Größe: 15.3 x 3.1 x 23.1 cm Gepflegter, sauberer Zustand. 11552394/2 Altersfreigabe FSK ab 0 Jahre, DE, [SC: 3.00], gebraucht; sehr gu… Plus…
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The Olympic Games Effect : How Sports Marketing Builds Strong Brands by John A. Davis - livre d'occasion
2012, ISBN: 9781118171684
Designed to be ready for publication before the 2012 London Olympics, this book will be energetically paced, providing interesting sports marketing and branding insights about the marketi… Plus…
John A. Davis:
The Olympic Games Effect : How Sports Marketing Builds Strong Brands by John A. Davis - livre d'occasion2012, ISBN: 9781118171684
Designed to be ready for publication before the 2012 London Olympics, this book will be energetically paced, providing interesting sports marketing and branding insights about the marketi… Plus…
Davis, J: The Olympic Games Effect: How Sports Marketing Builds Strong Brands - Livres de poche
2012
ISBN: 9781118171684
John Wiley & Sons Inc, Taschenbuch, Auflage: Revised, Updated, 398 Seiten, Publiziert: 2012-03-20T00:00:01Z, Produktgruppe: Buch, 1.23 kg, Industrie, Branchen & Berufe, Business & Karrier… Plus…
Davis, J: The Olympic Games Effect: How Sports Marketing Builds Strong Brands - Livres de poche
2012, ISBN: 9781118171684
John Wiley & Sons Inc, Taschenbuch, Auflage: Revised, Updated, 398 Seiten, Publiziert: 2012-03-20T00:00:01Z, Produktgruppe: Buch, 1.23 kg, Industrie, Branchen & Berufe, Business & Karrier… Plus…
Davis, J: The Olympic Games Effect: How Sports Marketing Builds Strong Brands - Livres de poche
2012, ISBN: 9781118171684
[PU: John Wiley & Sons Inc], 398 Seiten Taschenbuch, Größe: 15.3 x 3.1 x 23.1 cm Gepflegter, sauberer Zustand. 11552394/2 Altersfreigabe FSK ab 0 Jahre, DE, [SC: 3.00], gebraucht; sehr gu… Plus…
Données bibliographiques du meilleur livre correspondant
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Essential reading in preparation for the 2012 London Olympics, the newly revised and fully updated second edition of The Olympic Games Effect offers fascinating sports marketing and branding insights into the promotion of the Games themselves, and their unique attraction for corporations in particular.
The important lessons of past Olympics will be used to show a hundred year-plus tradition based on a several thousand year old testament to the love of sports and competition, revealing how, in recent years, this has evolved into a seductively attractive vehicle for a wide range of audiences, from consumers to corporations.
Loaded with historical information on the Olympics, the book traces the history of the Olympics back to 776 BC. This legacy is vital to the ongoing success of the Olympics, and is at the heart of why brands care so much Packed with illustrations that illustrate how the Games have become arguably the world's most successful sports event and the marketing opportunities this has led to Includes relevant business strategies and recommendations to help companies understand how to make more effective sports sponsorship decisionsThis timely new edition of The Olympic Games Effect shows the value contributed by sponsoring the world's premier sporting event, and explains how, by extension, other global sports events have the potential to generate similarly impressive results for their sponsors.
Informations détaillées sur le livre - Davis, J: The Olympic Games Effect: How Sports Marketing Builds Strong Brands
EAN (ISBN-13): 9781118171684
ISBN (ISBN-10): 1118171683
Livre de poche
Date de parution: 2012
Editeur: John Wiley & Sons Inc
Livre dans la base de données depuis 2014-05-15T10:07:01+02:00 (Paris)
Page de détail modifiée en dernier sur 2024-04-12T22:26:28+02:00 (Paris)
ISBN/EAN: 1118171683
ISBN - Autres types d'écriture:
1-118-17168-3, 978-1-118-17168-4
Autres types d'écriture et termes associés:
Auteur du livre: john davis
Titre du livre: the marketing sport, games for your, sports marketing, john davis
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