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The Olympic Games Effect: How Sports Marketing Builds Strong Brands - John A. Davis
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John A. Davis:
The Olympic Games Effect: How Sports Marketing Builds Strong Brands - livre d'occasion

ISBN: 0470823666

ID: 5511532

The Olympics are the quintessential athletic competition. But beyond athletics lies a network of investment, organization, and case studies in leadership. For sponsors, a key byproduct of these networks is a strong brand halo--the focus of John Davis' interesting new book. Davis brings a keen academic and business eye to the brand halo associated with the competition. And this book will be an important resource and practical guide for firms in evaluating Olympic sponsorship. Glenn Hubbard Dean and Russell L. Carson Professor of Finance and Economics Columbia Business School John Davis' new book provides a treasure of information to guide companies as they evaluate marketing in sports in general and the Olympics in particular. Highly constructive checklists throughout the book will help companies evaluate the potential of their sponsorship investments. And the coverage of the lows as wells as the highs of Olympic-related marketing reinforces the realism and credibility of this well-written book. George Foster Paul L. and Phyllis Wattis Professor of Management Director of the Executive Program for Growing Companies Stanford University Graduate School of Business Interweaving history and economics with vignettes of heroes ancient and modern, John Davis illustrates how the Olympic Games have become the premier "heritage brand" in the era of experiential marketing. Differentiating and managing brands are perennial priorities for Marketing Science Institute's corporate sponsors. business and investing,industries and professions,marketing,marketing and sales,sales and selling,sports and entertainment Marketing & Sales, Wiley

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The Olympic Games Effect: How Sports Marketing Builds Strong Brands - Davis, John A.
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Davis, John A.:
The Olympic Games Effect: How Sports Marketing Builds Strong Brands - livre d'occasion

ISBN: 0470823666

ID: 5511532

The Olympic Games Effect: How Sports Marketing Builds Strong Brands business and investing,industries and professions,marketing,marketing and sales,sales and selling,sports and entertainment Marketing & Sales, Wiley

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The Olympic Games Effect: How Sports Marketing Builds Strong Brands - John A. Davis
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John A. Davis:
The Olympic Games Effect: How Sports Marketing Builds Strong Brands - edition reliée, livre de poche

ISBN: 9780470823668

ID: 1030185336

Wiley. Hardcover. GOOD. Gently used may contain ex-library markings, possibly has some light highlighting, textual notations, and or underlining. Text is still easily readable., Wiley

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The Olympic Games Effect How Sports Marketing Builds Strong Brands - John Davis
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The Olympic Games Effect How Sports Marketing Builds Strong Brands - nouveau livre

ISBN: 9780470823668

ID: 9780470823668

The Olympic Games Effect How Sports Marketing Builds Strong Brands Author :John Davis 9780470823668 0470823666, [PU: Wiley]

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The Olympic Games Effect: How Sports Marketing Builds Strong Brands - Davis, John A.
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Davis, John A.:
The Olympic Games Effect: How Sports Marketing Builds Strong Brands - edition reliée, livre de poche

2008, ISBN: 9780470823668

ID: 945152009

John Wiley & Sons, 09/30/2008. 1. Hardcover. Used; Good., John Wiley & Sons, 09/30/2008

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Détails sur le livre
The Olympic Games Effect

The Olympics are the quintessential athletic competition. But beyond athletics lies a network of investment, organization, and case studies in leadership. For sponsors, a key byproduct of these networks is a strong brand halo--the focus of John Davis' interesting new book. Davis brings a keen academic and business eye to the brand halo associated with the competition. And this book will be an important resource and practical guide for firms in evaluating Olympic sponsorship. --Glenn Hubbard, Dean and Russell L. Carson Professor of Finance and Economics, Columbia Business School John Davis' new book provides a treasure of information to guide companies as they evaluate marketing in sports in general and the Olympics in particular. Highly constructive checklists throughout the book will help companies evaluate the potential of their sponsorship investments. And the coverage of the lows as wells as the highs of Olympic-related marketing reinforces the realism and credibility of this well-written book. --George Foster, Paul L. and Phyllis Wattis Professor of Management, Director of the Executive Program for Growing Companies, Stanford University Graduate School of Business Interweaving history and economics with vignettes of heroes ancient and modern, John Davis illustrates how the Olympic Games have become the premier "heritage brand" in the era of experiential marketing. Differentiating and managing brands are perennial priorities for Marketing Science Institute's corporate sponsors. Davis details why so many have chosen to be major Olympic sponsors. Importantly, he provides a comprehensive checklist of questions to help other companies explore the potential and pitfalls of such sponsorships. --Earl L. Taylor, PhD, Chief Marketing Officer, Marketing Science Institute This book is worth its weight in gold medals. Learn how Coca-Cola, Visa and other great companies took wing and flew to even greater success on the high power updraft of the Olympics. A must-read for any company wanting to become a top global brand. --Rod Beckstrom, Co-author, The Starfish and the Spider: The Unstoppable Power of Leaderless Organizations John Davis' book brings to life the history and intricacies of the Olympic Games, and illustrates the best practices of sports marketing and sports sponsorship that are relevant in today's dynamic sports scene. This book deserves to be widely read. --Oon Jin Teik, Chief Executive Officer, Singapore Sports Council, Singapore Olympian, 23rd Olympic Games, 1984 Los Angeles, USA

Informations détaillées sur le livre - The Olympic Games Effect


EAN (ISBN-13): 9780470823668
ISBN (ISBN-10): 0470823666
Version reliée
Date de parution: 2008
Editeur: Wiley John + Sons
350 Pages
Poids: 0,671 kg
Langue: eng/Englisch

Livre dans la base de données depuis 07.10.2008 18:13:03
Livre trouvé récemment le 19.10.2017 11:24:08
ISBN/EAN: 9780470823668

ISBN - Autres types d'écriture:
0-470-82366-6, 978-0-470-82366-8


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