ISBN: 9780230301313

Counter Strategies explores the situation of technology-based companies in global B2B markets. New customer segments in these fast developing economies and up-coming low-cost competitors … Plus…

Counter Strategies explores the situation of technology-based companies in global B2B markets. New customer segments in these fast developing economies and up-coming low-cost competitors have ruptured the market landscape and challenge established suppliers. To keep their leading role, companies like Siemens, GE, Alstom, Mitsubishi, as well as many mid-sized companies in the developed countries Counter Strategies explores the situation of technology-based companies in global B2B markets. New customer segments in these fast developing economies and up-coming low-cost competitors have ruptured the market landscape and challenge established suppliers. To keep their leading role, companies like Siemens, GE, Alstom, Mitsubishi, as well as many mid-sized companies in the developed countries, need to change the very characteristics - product focus, technical sophistication, and high-end quality - that previously made them strong. They either have to develop new products that fit the growing demand of the new customer segments or create market barriers by developing complex service solutions, or both. Given the problems regarding product development, pricing, branding, sales-force management, development of employees' skills, company organization and culture which are going to follow these changes and disruptions, Ploetner draws a new blueprint for global B2B-companies and the mindsets of those thriving there. Books, Business, Finance and Law~~Business and Management~~Business Strategy, Counter Strategies In Global Markets~~Book~~9780230301313, , , , , , , , , ,, [PU: Palgrave Macmillan]<

ISBN: 9780230301313

Hardback. New. Developing BRIC markets are changing the business models of traditional western technology leaders. Classic business strategies are no longer suitable for companies attack… Plus…

Hardback. New. Developing BRIC markets are changing the business models of traditional western technology leaders. Classic business strategies are no longer suitable for companies attacking abroad whilst defending their market at home. Based on real-life cases, the book evaluates the best new strategies for western companies in technology-based B2B markets., 6<

ISBN: 9780230301313

Business and Management; International Business; Marketing; Business Strategy/Leadership; Operations Management; Innovation/Technology Management; Market Research/Competitive Intelligence… Plus…

Business and Management; International Business; Marketing; Business Strategy/Leadership; Operations Management; Innovation/Technology Management; Market Research/Competitive Intelligence B2B, China, Emerging Markets Books Book, Palgrave Macmillan<

ISBN: 9780230301313

Business and Management; International Business; Marketing; Business Strategy/Leadership; Operations Management; Innovation/Technology Management; Market Research/Competitive Intelligence… Plus…

Business and Management; International Business; Marketing; Business Strategy/Leadership; Operations Management; Innovation/Technology Management; Market Research/Competitive Intelligence B2B, China, Emerging Markets Books, Palgrave Macmillan<

2012, ISBN: 9780230301313

Palgrave Macmillan, 2012. Hardcover. New. 192 pages. 9.75x6.25x0.75 inches., Palgrave Macmillan, 2012, 6