ISBN: 0470842695
Designing Interactive Strategy - from Value Chain to Value Constellation Author :Normann 9780470842690 0470842695, [PU: Wiley]
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ISBN: 0470842695
Designing Interactive Strategy - from Value Chain to Value Constellation Author :Normann 9780470842690 0470842695, [PU: Wiley]
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ISBN (ISBN-10): 0470842695 (ISBN-13: 9780470842690)
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ISBN/EAN: 0470842695
ISBN - Autres types d'écriture:
0-470-84269-5
Données de l'éditeur
Auteur: Richard Normann; Rafael Ramírez
Titre: Designing Interactive Strategy - From Value Chain to Value Constellation
Editeur: Wiley; John Wiley & Sons
184 Pages
Date de parution: 2001-12-05
Langue: Anglais
43,99 € (DE)
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EA; E107; E-Book; Nonbooks, PBS / Wirtschaft/Management; Strategisches Management; Business & Management; Strategic Management; Strategisches Management; Wertschöpfung; Wirtschaft / Betriebswirtschaft; Wirtschaft u. Management; Strategisches Management; BC
THE HISTORICAL AND TECHNOLOGICAL DRIVING FORCES SHAPING BUSINESSTODAY. Competitive Dominance in the World of Business. Economies versus Sectors. The Microprocessor. VALUE CONSTELLATIONS. SECTION A: CO-PRODUCTION. What Is a Product? Density of Offerings and Value Creation. Examples of Co-Production. The Customer's Customer. What is a Business? Shifting Activities Among Actors: Reconfiguration. Innovative Co-Production Relationships. .SECTION B: OFFERINGS AND VALUE-CREATION LOGICS. The Micro Level--A First Look at Its Architecture. From Value Chain to Value Constellation. The Offering as Code Carrier. Leverage. Value-Creation Logics. Inherent Dimensions of Offerings. SECTION C: RECONFIGURATION. What is Reconfiguration? Why Reconfigure? Examples of Reconfiguration. The Need for Continuous Improvement: Reconfiguring as aProcess. ILLUSTRATIVE CASES. Introduction. Example 1: IKEA and the 'What'. Example 2: Ryder System and the Reconfiguration of the TruckLeasing Industry and The 'What'. Example 3: Danish Pharmacists and their National Association andthe 'How'. Example 4: The Compagnie Générale des Eaux and theSuez Lyonnaise des Eaux: the Why'. References. Glossary. Index.Autres livres qui pourraient ressembler au livre recherché:
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9780471950868 Designing Interactive Strategy: From Value Chain to Value Constellation (Normann, Richard, Ramírez, Rafael)
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