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Essentials of Marketing
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Essentials of Marketing - Livres de poche

ISBN: 0273687859

[EAN: 9780273687856], Used, very good, [SC: 0.0], [PU: -], Essentials of Marketing This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have … Plus…

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Brassington, F. & Pettitt, S.:

Essentials of Marketing - Livres de poche

2005, ISBN: 9780273687856

Financial Times/ Prentice Hall, 2005. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Pleas… Plus…

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Brassington, F. and Pettitt,S.:
Essentials of Marketing - Livres de poche

2005

ISBN: 0273687859

[EAN: 9780273687856], Used, [PU: Prentice Hall], BUSINESS, This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition… Plus…

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Brassington, F. and Pettitt,S.:
Essentials of Marketing - Livres de poche

2005, ISBN: 9780273687856

Prentice Hall, 2005. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please… Plus…

Frais d'envoi EUR 14.89 Anybook Ltd
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Essentials of Marketing - Brassington, Dr Frances and Pettitt, Dr Stephen
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Brassington, Dr Frances and Pettitt, Dr Stephen:
Essentials of Marketing - Livres de poche

2004, ISBN: 0273687859

[EAN: 9780273687856], [SC: 0.0], [PU: Financial Times/ Prentice Hall], Fast Dispatch. Expedited UK Delivery Available. Excellent Customer Service., Books

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Détails sur le livre
Essentials of Marketing

ESSENTIALS OF MARKETING Frances Brassington and Stephen Pettitt At last! A concise version of the best-selling Principles of Marketing by Brassington and Pettitt. Combining the best of theory and practice, Essentials of Marketing is the only choice for those who want a fresh and topical introduction to the discipline in a brief format. This text is especially designed to accommodate shorter modules and accelerated courses, providing the fundamental concepts and applications of marketing. Essentials of Marketing has all the clarity and academic rigour you expect from Frances Brassington and Stephen Pettitt and retains the classic features of the larger version. Features A * Strong pedagogy including chapter objectives and summary. A * A wide selection of vignettes, case studies and examples drawn from a range of industries, organisations and countries, written from a European perspective. A * End-of-chapter questions to reinforce knowledge. A * Discussion questions encouraging debate and further research. A * A robust Companion Website at www.booksites.net/brassington with revision material and both learning and teaching aids for students and lecturers."" Essentials of Marketing "is a practical text for undergraduates, postgraduates and practitioners. The text is well positioned for students to cover all the key marketing topics in a concise format. Students will find this text attractive to use with excellent case studies and exercises." Cathy Leng, Senior Lecturer: Business Studies, School of Social Sciences, Bath Spa University College. ""Essentials of Marketing" retains all the great qualities of "Principles of Marketing" - accessible and well-written, comprehensive coverage of the key issues and up-to-date and appealing examples and cases - but in a more portable, condensed format which will be welcomed by undergraduates and students on short marketing courses alike." Dr. Lucy Woodliffe, School of Marketing, Bristol Business School, University of the West of England. "This cut-down version loses little of its value whilst offering a portable and quick introduction to the most important areas of marketing." Cathy Bakewell, Senior Lecturer, The Marketing Group, Manchester Metropolitan University Business School. "The daring duo have done it again! This is THE text by which all others are benchmarked.Brassington and Pettitt's "Essentials of Marketing" introduces the core concepts of marketing in a concise and digestible format for short course provision. It's the instant coffee for real coffee lovers. The appeal of this text is the use of stimulating and up-to-date examples and illustrations - these really help students of marketing to gain insight to context and application." Jonathan H Deacon, Head of Marketing and Entrepreneurship Subject Group, School of Business and Management, University of Wales College. Dr. Frances Brassington is a Senior Lecturer in Retail Management and Marketing at Oxford Brookes University. Dr. Stephen Pettitt is Deputy Vice-chancellor of the University of Luton.

Informations détaillées sur le livre - Essentials of Marketing


EAN (ISBN-13): 9780273687856
ISBN (ISBN-10): 0273687859
Livre de poche
Date de parution: 2005
Editeur: Financial Times/ Prentice Hall

Livre dans la base de données depuis 2007-06-06T15:37:31+02:00 (Paris)
Page de détail modifiée en dernier sur 2023-03-31T04:04:51+02:00 (Paris)
ISBN/EAN: 0273687859

ISBN - Autres types d'écriture:
0-273-68785-9, 978-0-273-68785-6
Autres types d'écriture et termes associés:
Auteur du livre: hünerberg, stephen pettitt, stephen frances, stephen pettit
Titre du livre: essentials marketing


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