2015, ISBN: 1330002768

[SR: 9160167], Paperback, [EAN: 9781330002766], Forgotten Books, Forgotten Books, Book, [PU: Forgotten Books], 2015-06-04, Forgotten Books, Excerpt from Marketing and Merchandising, Vol. … Plus…

[SR: 9160167], Paperback, [EAN: 9781330002766], Forgotten Books, Forgotten Books, Book, [PU: Forgotten Books], 2015-06-04, Forgotten Books, Excerpt from Marketing and Merchandising, Vol. 5In all business, profits depend ultimately upon the ability to sell goods and services advantageously. A factory may possess every facility for maximum production at minimum cost, but unless the selling methods are carefully designed to meet the peculiar requirements of the product and of the market, the business cannot be conducted at a profit. The professional man and the business house dealing chiefly in services instead of goods likewise find the basis of profit largely in the ability to get in touch with those who need what they have to offer and in satisfying that need in the most acceptable manner.The present text deals with the more general selling problems both of the manufacturer and the dealer. Under the heading "Marketing" it is the point of view of the manufacturer that dominates the treatment. Under the heading "Merchandising" the Text is concerned with the dealer both at wholesale ad at retail.The Modern Business Text in further volumes takes up special problems of selling. Two different expressions of the selling idea, advertising and salesmanship, are presented in separate Texts, while the general principles of salesmanship are exemplified in the Text on Business Correspondence.About the PublisherForgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com, 2702, Marketing, 2703, Direct, 2705, Global, 2706, Industrial, 2707, Multilevel, 2708, Product Management, 2709, Research, 2710, Telemarketing, 3563, Web Marketing, 2698, Marketing & Sales, 3, Business & Money, 1000, Subjects, 283155, Books<