2010, ISBN: 9780471499916

Viva Books Private Limited, 2007. First edition. Paperback. New. Maths & Stats : If you are about to study for a degree in the life or medical sciences, you will need some core math… Plus…

Viva Books Private Limited, 2007. First edition. Paperback. New. Maths & Stats : If you are about to study for a degree in the life or medical sciences, you will need some core maths skills. You do not need to be a budding mathematician but you do need to be comfortable handling numbers. It’s hard to believe, but the maths and stats in this book is all presented i a really user-friendly manner to speed your understanding. In addition, the authors provide you with numerous examples to show you the relevance and application of maths and stats to your course. The book also contains lots of questions (and answers), so that you can test your understanding at any time - it really does get easier with practice. Contents : How to use this book • Handling numbers • Working with fractions • Percentages • Powers • Approximation and errors • Introduction to graphs • The gradient of a graph • Algebra • Polynomials • Algebraic equations • Quadratic equations • Simultaneous equations • Sequences and series of numbers • Working with powers • Logarithms • Exponential growth and decay • Circles and spheres • Differential calculus • Integral calculus • Using and recognising graphs • Sl units • Moles • pH • Buffers • Kinetics • The language of statistics • Describing data: measuring averages • Standard deviation • Checking for a normal distribution • Degrees of freedom • How to use statistics to make comparisons • The standard error of the mean • Confidence intervals • Probability • Significance and P values • Tests of significance • t tests • Analysis of variance • The chi-squared test • Correlation • Regression • Bayesian statistics Printed Pages: 200., Viva Books Private Limited, 2007, Kogan Page Limited/Viva Books, 2009. First edition. Softcover. New. Whilst IQ tests assess your abilities or intelligence, personality questionnaires help to reveal your characteristics or personality traits. Employers increasingly use both as part of their selection procedures, as they can indicate a candidate’s suitability for a particular position. It certainly pays to put in plenty of practice before taking the real tests, and this book provides that opportunity. IQ and Personality Tests contains over 500 practice questions to bring you up to speed. First there are the personality questions, which look at attitudes and values, often in a revealing and entertaining way. Then there are two IQ practice tests, which are typical of the type and style of questions you are likely to encounter in real IQ tests. The different types of questions will assess your: • verbal aptitude; • numerical aptitude; • logical aptitude; • spatial reasoning skills. Full answers and a simple analysis of scores are also included, so that you can assess your own performance. Engaging and challenging, the questions in IQ and Personality Tests are also a great source of practice material for those faced with the real tests. Contents: Introduction • Section 1 Personality tests • How to do the personality tests • How well do you cope under pressure? • Are you a people person? • Asking for what your want • Do you have the secret of success? • How content are you? • Are you a control freak? • Forward-looking, or stuck in a time warp • How soft-centred are you? • Attitude • Optimist or pessimist? • Are you a good team player? • How assertive are you?• How patient are you? • Would you make a good contestant on Big Brother? • Are you a career person? • How obsessive are you? • How laid-back are you? • Laterality • Creativity • Perception • Section 2 Aptitude tests • How to do the aptitude tests • IQ test one • IQ test two Printed Pages: 216., Kogan Page Limited/Viva Books, 2009, Laxmi Publications Pvt. Ltd, 2008. 2nd edition. Softcover. New. The book Circuit Analysis aims at a thorough understanding of the basic principles and regular study through working out problems in each topic. In this book, each topic is followed by typical worked out examples. Exercises given for practice are provided with hints and answers. Short questions are also given at the end of each chapter. The book covers basic circuit analysis as required in the first course of the subject. It covers transient analysis also, but for single time constant networks. Coupled circuits and resonance are covered for series and parallel circuits. Duality and topology are introduced with typical examples on tree and cut-sets. The book caters to all the needs of students and will certainly prove to be a grand success. Contents: 1. DC Circuit Analysis 2. Sinusoidal Steady State Analysis 3. Network Theorems 4. Transients and Resonance in Circuits 5. Coupled Circuits 6. Non-Sinusoidal Waves and Fourier Analysis 7. Fourier Transforms 8. Laplace Transforms and Transient Analysis 9. Frequency Domain and Time Domain 10. Network Including Two-ports Index Printed Pages: 300., Laxmi Publications Pvt. Ltd, 2008, Kogan Page Limited/Viva Books, 2010. First edition. Softcover. New. Is your organization marketing oriented? Can you anticipate customer needs? Marketing is essential to every business, but many professionals find that they don’t have time to get to grips with the basics. Develop your Marketing Skills is a user-friendly guide that will show you how to integrate marketing into your business and improve its competitive edge. It highlights issues that are at the cutting edge of marketing practice, such as sustainability, and outlines key concepts and principles including: • product management • market research • communications • market coverage • creating a marketing plan • pricing perspectives With summary pages at the end of each chapter containing questions and suggested activities, Develop your Marketing Skills is a must if you want to enter the marketing profession, develop your current knowledge or run your own business. Contents: Introduction • Marketing: separating fact from fiction: The marketing concept • The benefits of being marketing-oriented • The marketing environment: The macro environment • The micro environment • Monitoring the micro/macro environments • Customers in all their glory: The consumer market • The business-to-business market • Consumer buying process • Organizational buying behaviour • Using research to make informed decisions : Marketing research • Analyzing and presenting the findings • Product management: Product management • Anatomy of a product Classification of products • The product life cycle • Extending the life of the product • The product adoption process • Developing new products • Right time, right place, right quantity, right condition: The role and importance of place • Market coverage • Distribution logistics • You paid how much?: Price setting • Pricing perspectives • Different pricing techniques • How communication works • The two-stage communication process • How to communicate a message • Co-ordinated marketing communication Services marketing vs marketing services : The extended marketing mix for services • Challenges facing service providers • Marketing • charities and small businesses • How to create a marketing plan: Gap analysis • Mission statements • Objectives • Strategy • Tactics • Evaluation • Sustainable marketing in the 21st century: Historical perspective • You say social, I say societal • Profit • People • Planet • Questions answered Printed Pages: 176., Kogan Page Limited/Viva Books, 2010, John Wiley & Sons. 1. Paperback. Used; Good. **Simply Brit** Shipped with Premium postal service within 24 hours from the UK with impressive delivery time. We have dispatched from our book depository; items of good condition to over ten million satisfied customers worldwide. We are committed to providing you with reliable and efficient service at all times. 05/09/2003, John Wiley & Sons<