25-49.99:Shopper Intimacy
- nouveau livre ISBN: 9780132485388
Retail marketing is undergoing cataclysmic change, driven by upheavals in media, consumer attitudes, and the retail industry itself. Retailers know they must invest more heavily in market… Plus…
Retail marketing is undergoing cataclysmic change, driven by upheavals in media, consumer attitudes, and the retail industry itself. Retailers know they must invest more heavily in marketing, both to build brands and to drive sales. But how? In Shopper Intimacy, two leading experts offer the first comprehensive, research-based guide to building winning retail marketing programs. Drawing on a decade of customer research, the authors introduce: A start-to-finish system for planning and executing effective campaigns. Powerful new tools for influencing shopper behavior and driving better results. Practical, workable techniques for measuring performance â?? including a breakthrough approach for measuring ROI from the standpoint of all stakeholders. Best practices models for integrating internal and syndicated research. Trend analysis to help retailers chart the future trajectory of marketing, and position themselves appropriately. Shopper Intimacy contains extensive case studies, charts, pictures, and illustrations designed to deepen marketersâ?? understanding. Above all, it presents practical learnings that cut across all retail segments, with data to support the authorsâ?? conclusions, and techniques for successfully applying them. The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you will receive via email the code and instructions on how to access this product. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed. BUSINESS & ECONOMICS,Marketing,General, eBooks.com<
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25-49.99:Shopper Intimacy
- nouveau livre ISBN: 9780132485388
Retail marketing is undergoing cataclysmic change, driven by upheavals in media, consumer attitudes, and the retail industry itself. Retailers know they must invest more heavily in market… Plus…
Retail marketing is undergoing cataclysmic change, driven by upheavals in media, consumer attitudes, and the retail industry itself. Retailers know they must invest more heavily in marketing, both to build brands and to drive sales. But how? In Shopper Intimacy, two leading experts offer the first comprehensive, research-based guide to building winning retail marketing programs. Drawing on a decade of customer research, the authors introduce: A start-to-finish system for planning and executing effective campaigns. Powerful new tools for influencing shopper behavior and driving better results. Practical, workable techniques for measuring performance â?? including a breakthrough approach for measuring ROI from the standpoint of all stakeholders. Best practices models for integrating internal and syndicated research. Trend analysis to help retailers chart the future trajectory of marketing, and position themselves appropriately. Shopper Intimacy contains extensive case studies, charts, pictures, and illustrations designed to deepen marketersâ?? understanding. Above all, it presents practical learnings that cut across all retail segments, with data to support the authorsâ?? conclusions, and techniques for successfully applying them. BUSINESS & ECONOMICS,Marketing,General, eBooks.com<
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(*) Livre non disponible signifie que le livre est actuellement pas disponible à l'une des plates-formes associées nous recherche.
25-49.99:Shopper Intimacy
- nouveau livre ISBN: 9780132485388
Retail marketing is undergoing cataclysmic change, driven by upheavals in media, consumer attitudes, and the retail industry itself. Retailers know they must invest more heavily in market… Plus…
Retail marketing is undergoing cataclysmic change, driven by upheavals in media, consumer attitudes, and the retail industry itself. Retailers know they must invest more heavily in marketing, both to build brands and to drive sales. But how? In Shopper Intimacy, two leading experts offer the first comprehensive, research-based guide to building winning retail marketing programs. Drawing on a decade of customer research, the authors introduce: A start-to-finish system for planning and executing effective campaigns. Powerful new tools for influencing shopper behavior and driving better results. Practical, workable techniques for measuring performance – including a breakthrough approach for measuring ROI from the standpoint of all stakeholders. Best practices models for integrating internal and syndicated research. Trend analysis to help retailers chart the future trajectory of marketing, and position themselves appropriately. Shopper Intimacy contains extensive case studies, charts, pictures, and illustrations designed to deepen marketers’ understanding. Above all, it presents practical learnings that cut across all retail segments, with data to support the authors’ conclusions, and techniques for successfully applying them. BUSINESS & ECONOMICS,Marketing,General, eBooks.com<
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EXEMPLE
Deherder, Rick;Blatt, Dick:Shopper Intimacy
- nouveau livre ISBN: 9780132485388
A Practical Guide to Leveraging Marketing Intelligence to Drive Retail Success, A Practical Guide to Leveraging Marketing Intelligence to Drive Retail Success, [KW: PDF ,BUSINESS ECONOMIC… Plus…
A Practical Guide to Leveraging Marketing Intelligence to Drive Retail Success, A Practical Guide to Leveraging Marketing Intelligence to Drive Retail Success, [KW: PDF ,BUSINESS ECONOMICS , RETAILING ,BUSINESS , ECONOMICS , FINANCE] <-> <-> PDF ,BUSINESS ECONOMICS , RETAILING ,BUSINESS , ECONOMICS , FINANCE<
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Shopper Intimacy: A Practical Guide to Leveraging Marketing Intelligence to Drive Retail Success, Portable Documents
- nouveau livreISBN: 9780132485388
In Shopper Intimacy, two world-renowned retail experts draw on unprecedented in-store research to illuminate how shoppers actually think, feel, and act in retail environments. Ebook, , ,… Plus…
In Shopper Intimacy, two world-renowned retail experts draw on unprecedented in-store research to illuminate how shoppers actually think, feel, and act in retail environments. Ebook, , , , , , , , , , , ,, [PU: Prentice Hall]<
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