ISBN: e1ff3951b36788b692ad28d632030e34

This textbook is the first introductory primer on integrated marketing communications. It combines theory and practice to show students of marketing how different aspects of integrated ma… Plus…

This textbook is the first introductory primer on integrated marketing communications. It combines theory and practice to show students of marketing how different aspects of integrated marketing communications (IMC) work together.Setting the scene in which IMC has emerged, the authorsexplain each component of the promotional mix and go on to explain the process of functional integration. The text includes key case studies on companies, including Proctor and Gamble, NSPCC and Ardi, illustrating the practical side of IMC in addition to an introduction to the main theories at work. Including an additional Study Guideat the back, thisbook will be a valuable resource for students of marketing and marketing communications. Routledge Business General campaign, direct, element, imc, mail, mix, promotion, promotional, sales, tools , AU,DE,ES,FR,GB,UK,IT,MX,US English Business, Taylor and Francis<

2004, ISBN: e1ff3951b36788b692ad28d632030e34

Routledge, Kindle Edition, Auflage: 1, 311 Seiten, Publiziert: 2004-08-02T00:00:00.000Z, Produktgruppe: Digital Ebook Purchas, Advertising, Sales & Marketing, Business, Finance & Law, Sub… Plus…

Routledge, Kindle Edition, Auflage: 1, 311 Seiten, Publiziert: 2004-08-02T00:00:00.000Z, Produktgruppe: Digital Ebook Purchas, Advertising, Sales & Marketing, Business, Finance & Law, Subjects, Books, Brands & Corporate Identity, Direct, Business Life, Business & Investing, Kindle eBooks, Categories, Kindle Store, Marketing & Sales, Format: Kindle eBook, Routledge, 2004<