1991, ISBN: 0385414862

[EAN: 9780385414869], Gebraucht, sehr guter Zustand, [SC: 6.95], [PU: Doubleday], PROMOTION CAMPAIGNS SALES VERTRIEB WERBUNG MARKETING OGILVY ON ADVERTISING FROM KIRKUS REVIEWS FAMOUS ADM… Plus…

[EAN: 9780385414869], Gebraucht, sehr guter Zustand, [SC: 6.95], [PU: Doubleday], PROMOTION CAMPAIGNS SALES VERTRIEB WERBUNG MARKETING OGILVY ON ADVERTISING FROM KIRKUS REVIEWS FAMOUS ADMAN LOIS (GEORGE, BE CAREFUL, 1972, ALSO COAUTHORED WITH PITTS), CURRENTLY HEAD HONCHO OF THE LOIS/GGK AGENCY, HAWKS HIS WARES ALL INSISTENCE A ROCK STAR BAWLING, ``I WANT MY MTV'' (A CAMPAIGN FOR WHICH HE PROUDLY TAKES RAP). IT'S LOIS'S THESIS THAT GREAT REQUIRES ONE ``BIG IDEA.'' THIS IS BOOK ABOUT ADVERTISING, RIGHT, BUT DON'T LOOK MUCH PRACTICAL INSTRUCTION--UNLESS THISTO AS SUCCESSFUL HAS BEEN, SIMPLY GENIUS LIKE LOIS. UNSTINTING IN OWN PRAISE, RECOUNTS EACH MANY ``AN EXTRAORDINARY TOUR DE FORCE,'' ``BRILLIANT STRATEGY,'' ``SKILLFUL,'' AND SO FORTH AD NAUSEAM. ENOUGH TO MAKE MUHAMMAD ALI BLUSH. READ HOW SAVED CABLE TV, AIRLINE INDUSTRY, XEROX, GREEK TOURIST BUSINESS, NEW YORK HERALD TRIBUNE, DILLY BEANS. ``HIP'' ``SASSY,'' ``CRAZY GREEK'' (AS LIKES CHARACTERIZE HIMSELF) CLAIMS IT WAS WHO SOLD NAZI CAR (VOLKSWAGEN) JEWS KEPT USA TODAY STANDS. FORGET THOSE WONDERFUL ESQUIRE COVERS. WAY ASSERTING PROPOSITION``IF YOU AGREE POSSIBLE, STOP READING.'' THERE ARE FEW ANECDOTES, NOTHING WITHOUT HEADLINER STRANGELY, BECOMES ALMOST ENGAGING SINGLE-MINDED DEVOTION SELF. FIRST PAGES, OFFERS ``DISTINCT BREAK-AWAY DAVID `SCHOOL' ADVERTISING.'' INDEED, SEEMS HAVE AN ATTITUDE ``THE REIGNING MAGISTRATE,'' OGILVY. INTERESTING NOTE, THEN, EARLY (1983), MAGISTRATE ASKS, BOLD-FACE TYPE (YOU GUESSED IT)``WHAT'S BIG IDEA?'' INCREDIBLY IMMODEST, MODESTLY CREDIBLE BY DURABLE ``CREATIVE'' HUCKSTER, PERHAPS MORE REVEALING THAN INTENDED. WHAT'S IDEA? WIN OUTRAGEOUS IDEAS (THAT SELL!) GEORGE BILL PITTS XEROX DOUBLEDAY, promotion campaigns Sales Vertrieb Werbung Marketing Ogilvy on Advertising From Kirkus Reviews Famous adman Lois (George, Be Careful, 1972, also coauthored with Pitts), currently head honcho of the Lois/GGK agency, hawks his wares with all the insistence of a rock star bawling, ``I want my MTV'' (a campaign for which he proudly takes the rap). It's Lois's thesis that great advertising requires one ``big idea.'' This is a book about advertising, all right, but don't look for much practical instruction--unless it's thisTo be as successful as Lois has been, simply be a genius like Lois. Unstinting in his own praise, Lois proudly recounts each of his many campaigns as ``an extraordinary tour de force,'' a ``brilliant strategy,'' ``skillful,'' and so forth ad nauseam. It's enough to make Muhammad Ali blush. Read about how Lois saved cable TV, the airline industry, Xerox, the Greek tourist business, The New York Herald Tribune, and Dilly Beans. ``Hip'' and ``sassy,'' the ``crazy Greek'' (as he likes to characterize himself) claims it was he who sold a Nazi car (Volkswagen) to New York Jews and kept USA Today on the stands. And don't forget those wonderful Esquire covers. His way of asserting a proposition``If you don't agree it's possible, stop reading.'' There are a few anecdotes, but nothing without the headliner Lois. Strangely, he becomes almost engaging in his single-minded devotion to self. In his first few pages, Lois offers a ``distinct break-away from the David Ogilvy `school' of advertising.'' Indeed, he seems to have an attitude about ``the reigning magistrate,'' Ogilvy. It's interesting to note, then, that early in Ogilvy on Advertising (1983), the magistrate asks, in bold-face type (you guessed it)``What's the big idea?'' An incredibly immodest, modestly credible promotion by a durable ``creative'' huckster, perhaps more revealing than intended. What's the Big Idea? How to Win With Outrageous Ideas (That Sell!) George Lois Bill Pitts Xerox USA Doubleday In englischer Sprache. 288 pages. 23,6 x 15,2 x 2,5 cm, Books<

1991, ISBN: 0385414862

[EAN: 9780385414869], Tweedehands, zeer goed, [SC: 19.95], [PU: Doubleday], PROMOTION CAMPAIGNS SALES VERTRIEB WERBUNG MARKETING OGILVY ON ADVERTISING FROM KIRKUS REVIEWS FAMOUS ADMAN LOI… Plus…

[EAN: 9780385414869], Tweedehands, zeer goed, [SC: 19.95], [PU: Doubleday], PROMOTION CAMPAIGNS SALES VERTRIEB WERBUNG MARKETING OGILVY ON ADVERTISING FROM KIRKUS REVIEWS FAMOUS ADMAN LOIS (GEORGE, BE CAREFUL, 1972, ALSO COAUTHORED WITH PITTS), CURRENTLY HEAD HONCHO OF THE LOIS/GGK AGENCY, HAWKS HIS WARES ALL INSISTENCE A ROCK STAR BAWLING, ``I WANT MY MTV'' (A CAMPAIGN FOR WHICH HE PROUDLY TAKES RAP). IT'S LOIS'S THESIS THAT GREAT REQUIRES ONE ``BIG IDEA.'' THIS IS BOOK ABOUT ADVERTISING, RIGHT, BUT DON'T LOOK MUCH PRACTICAL INSTRUCTION--UNLESS THISTO AS SUCCESSFUL HAS BEEN, SIMPLY GENIUS LIKE LOIS. UNSTINTING IN OWN PRAISE, RECOUNTS EACH MANY ``AN EXTRAORDINARY TOUR DE FORCE,'' ``BRILLIANT STRATEGY,'' ``SKILLFUL,'' AND SO FORTH AD NAUSEAM. ENOUGH TO MAKE MUHAMMAD ALI BLUSH. READ HOW SAVED CABLE TV, AIRLINE INDUSTRY, XEROX, GREEK TOURIST BUSINESS, NEW YORK HERALD TRIBUNE, DILLY BEANS. ``HIP'' ``SASSY,'' ``CRAZY GREEK'' (AS LIKES CHARACTERIZE HIMSELF) CLAIMS IT WAS WHO SOLD NAZI CAR (VOLKSWAGEN) JEWS KEPT USA TODAY STANDS. FORGET THOSE WONDERFUL ESQUIRE COVERS. WAY ASSERTING PROPOSITION``IF YOU AGREE POSSIBLE, STOP READING.'' THERE ARE FEW ANECDOTES, NOTHING WITHOUT HEADLINER STRANGELY, BECOMES ALMOST ENGAGING SINGLE-MINDED DEVOTION SELF. FIRST PAGES, OFFERS ``DISTINCT BREAK-AWAY DAVID `SCHOOL' ADVERTISING.'' INDEED, SEEMS HAVE AN ATTITUDE ``THE REIGNING MAGISTRATE,'' OGILVY. INTERESTING NOTE, THEN, EARLY (1983), MAGISTRATE ASKS, BOLD-FACE TYPE (YOU GUESSED IT)``WHAT'S BIG IDEA?'' INCREDIBLY IMMODEST, MODESTLY CREDIBLE BY DURABLE ``CREATIVE'' HUCKSTER, PERHAPS MORE REVEALING THAN INTENDED. WHAT'S IDEA? WIN OUTRAGEOUS IDEAS (THAT SELL!) GEORGE BILL PITTS XEROX DOUBLEDAY, promotion campaigns Sales Vertrieb Werbung Marketing Ogilvy on Advertising From Kirkus Reviews Famous adman Lois (George, Be Careful, 1972, also coauthored with Pitts), currently head honcho of the Lois/GGK agency, hawks his wares with all the insistence of a rock star bawling, ``I want my MTV'' (a campaign for which he proudly takes the rap). It's Lois's thesis that great advertising requires one ``big idea.'' This is a book about advertising, all right, but don't look for much practical instruction--unless it's thisTo be as successful as Lois has been, simply be a genius like Lois. Unstinting in his own praise, Lois proudly recounts each of his many campaigns as ``an extraordinary tour de force,'' a ``brilliant strategy,'' ``skillful,'' and so forth ad nauseam. It's enough to make Muhammad Ali blush. Read about how Lois saved cable TV, the airline industry, Xerox, the Greek tourist business, The New York Herald Tribune, and Dilly Beans. ``Hip'' and ``sassy,'' the ``crazy Greek'' (as he likes to characterize himself) claims it was he who sold a Nazi car (Volkswagen) to New York Jews and kept USA Today on the stands. And don't forget those wonderful Esquire covers. His way of asserting a proposition``If you don't agree it's possible, stop reading.'' There are a few anecdotes, but nothing without the headliner Lois. Strangely, he becomes almost engaging in his single-minded devotion to self. In his first few pages, Lois offers a ``distinct break-away from the David Ogilvy `school' of advertising.'' Indeed, he seems to have an attitude about ``the reigning magistrate,'' Ogilvy. It's interesting to note, then, that early in Ogilvy on Advertising (1983), the magistrate asks, in bold-face type (you guessed it)``What's the big idea?'' An incredibly immodest, modestly credible promotion by a durable ``creative'' huckster, perhaps more revealing than intended. What's the Big Idea? How to Win With Outrageous Ideas (That Sell!) George Lois Bill Pitts Xerox USA Doubleday In englischer Sprache. 288 pages. 23,6 x 15,2 x 2,5 cm, Books<

1991, ISBN: 0385414862

[EAN: 9780385414869], Gebraucht, sehr guter Zustand, [PU: Doubleday], PROMOTION CAMPAIGNS SALES VERTRIEB WERBUNG MARKETING OGILVY ON ADVERTISING FROM KIRKUS REVIEWS FAMOUS ADMAN LOIS (GEO… Plus…

[EAN: 9780385414869], Gebraucht, sehr guter Zustand, [PU: Doubleday], PROMOTION CAMPAIGNS SALES VERTRIEB WERBUNG MARKETING OGILVY ON ADVERTISING FROM KIRKUS REVIEWS FAMOUS ADMAN LOIS (GEORGE, BE CAREFUL, 1972, ALSO COAUTHORED WITH PITTS), CURRENTLY HEAD HONCHO OF THE LOIS/GGK AGENCY, HAWKS HIS WARES ALL INSISTENCE A ROCK STAR BAWLING, ``I WANT MY MTV'' (A CAMPAIGN FOR WHICH HE PROUDLY TAKES RAP). IT'S LOIS'S THESIS THAT GREAT REQUIRES ONE ``BIG IDEA.'' THIS IS BOOK ABOUT ADVERTISING, RIGHT, BUT DON'T LOOK MUCH PRACTICAL INSTRUCTION--UNLESS THISTO AS SUCCESSFUL HAS BEEN, SIMPLY GENIUS LIKE LOIS. UNSTINTING IN OWN PRAISE, RECOUNTS EACH MANY ``AN EXTRAORDINARY TOUR DE FORCE,'' ``BRILLIANT STRATEGY,'' ``SKILLFUL,'' AND SO FORTH AD NAUSEAM. ENOUGH TO MAKE MUHAMMAD ALI BLUSH. READ HOW SAVED CABLE TV, AIRLINE INDUSTRY, XEROX, GREEK TOURIST BUSINESS, NEW YORK HERALD TRIBUNE, DILLY BEANS. ``HIP'' ``SASSY,'' ``CRAZY GREEK'' (AS LIKES CHARACTERIZE HIMSELF) CLAIMS IT WAS WHO SOLD NAZI CAR (VOLKSWAGEN) JEWS KEPT USA TODAY STANDS. FORGET THOSE WONDERFUL ESQUIRE COVERS. WAY ASSERTING PROPOSITION``IF YOU AGREE POSSIBLE, STOP READING.'' THERE ARE FEW ANECDOTES, NOTHING WITHOUT HEADLINER STRANGELY, BECOMES ALMOST ENGAGING SINGLE-MINDED DEVOTION SELF. FIRST PAGES, OFFERS ``DISTINCT BREAK-AWAY DAVID `SCHOOL' ADVERTISING.'' INDEED, SEEMS HAVE AN ATTITUDE ``THE REIGNING MAGISTRATE,'' OGILVY. INTERESTING NOTE, THEN, EARLY (1983), MAGISTRATE ASKS, BOLD-FACE TYPE (YOU GUESSED IT)``WHAT'S BIG IDEA?'' INCREDIBLY IMMODEST, MODESTLY CREDIBLE BY DURABLE ``CREATIVE'' HUCKSTER, PERHAPS MORE REVEALING THAN INTENDED. WHAT'S IDEA? WIN OUTRAGEOUS IDEAS (THAT SELL!) GEORGE BILL PITTS XEROX DOUBLEDAY, promotion campaigns Sales Vertrieb Werbung Marketing Ogilvy on Advertising From Kirkus Reviews Famous adman Lois (George, Be Careful, 1972, also coauthored with Pitts), currently head honcho of the Lois/GGK agency, hawks his wares with all the insistence of a rock star bawling, ``I want my MTV'' (a campaign for which he proudly takes the rap). It's Lois's thesis that great advertising requires one ``big idea.'' This is a book about advertising, all right, but don't look for much practical instruction--unless it's thisTo be as successful as Lois has been, simply be a genius like Lois. Unstinting in his own praise, Lois proudly recounts each of his many campaigns as ``an extraordinary tour de force,'' a ``brilliant strategy,'' ``skillful,'' and so forth ad nauseam. It's enough to make Muhammad Ali blush. Read about how Lois saved cable TV, the airline industry, Xerox, the Greek tourist business, The New York Herald Tribune, and Dilly Beans. ``Hip'' and ``sassy,'' the ``crazy Greek'' (as he likes to characterize himself) claims it was he who sold a Nazi car (Volkswagen) to New York Jews and kept USA Today on the stands. And don't forget those wonderful Esquire covers. His way of asserting a proposition``If you don't agree it's possible, stop reading.'' There are a few anecdotes, but nothing without the headliner Lois. Strangely, he becomes almost engaging in his single-minded devotion to self. In his first few pages, Lois offers a ``distinct break-away from the David Ogilvy `school' of advertising.'' Indeed, he seems to have an attitude about ``the reigning magistrate,'' Ogilvy. It's interesting to note, then, that early in Ogilvy on Advertising (1983), the magistrate asks, in bold-face type (you guessed it)``What's the big idea?'' An incredibly immodest, modestly credible promotion by a durable ``creative'' huckster, perhaps more revealing than intended. What's the Big Idea? How to Win With Outrageous Ideas (That Sell!) George Lois Bill Pitts Xerox USA Doubleday In englischer Sprache. 288 pages. 23,6 x 15,2 x 2,5 cm, Books<

1991, ISBN: 9780385414869

[ED: Hardcover], [PU: Doubleday], promotion campaigns Sales Vertrieb Werbung Marketing Ogilvy on Advertising From Kirkus Reviews Famous adman Lois (George, Be Careful, 1972, also coauthor… Plus…

[ED: Hardcover], [PU: Doubleday], promotion campaigns Sales Vertrieb Werbung Marketing Ogilvy on Advertising From Kirkus Reviews Famous adman Lois (George, Be Careful, 1972, also coauthored with Pitts), currently head honcho of the Lois/GGK agency, hawks his wares with all the insistence of a rock star bawling, ``I want my MTV'' (a campaign for which he proudly takes the rap). It's Lois's thesis that great advertising requires one ``big idea.'' This is a book about advertising, all right, but don't look for much practical instruction--unless it's thisTo be as successful as Lois has been, simply be a genius like Lois. Unstinting in his own praise, Lois proudly recounts each of his many campaigns as ``an extraordinary tour de force,'' a ``brilliant strategy,'' ``skillful,'' and so forth ad nauseam. It's enough to make Muhammad Ali blush. Read about how Lois saved cable TV, the airline industry, Xerox, the Greek tourist business, The New York Herald Tribune, and Dilly Beans. ``Hip'' and ``sassy,'' the ``crazy Greek'' (as he likes to characterize himself) claims it was he who sold a Nazi car (Volkswagen) to New York Jews and kept USA Today on the stands. And don't forget those wonderful Esquire covers. His way of asserting a proposition``If you don't agree it's possible, stop reading.'' There are a few anecdotes, but nothing without the headliner Lois. Strangely, he becomes almost engaging in his single-minded devotion to self. In his first few pages, Lois offers a ``distinct break-away from the David Ogilvy `school' of advertising.'' Indeed, he seems to have an attitude about ``the reigning magistrate,'' Ogilvy. It's interesting to note, then, that early in Ogilvy on Advertising (1983), the magistrate asks, in bold-face type (you guessed it)``What's the big idea?'' An incredibly immodest, modestly credible promotion by a durable ``creative'' huckster, perhaps more revealing than intended. What's the Big Idea? How to Win With Outrageous Ideas (That Sell!) George Lois Bill Pitts Xerox USA Doubleday, DE, [SC: 6.95], leichte Gebrauchsspuren, gewerbliches Angebot, 23,6 x 15,2 x 2,5 cm, 288, [GW: 2000g], 1991, Banküberweisung, PayPal, Offene Rechnung (Vorkasse vorbehalten), Internationaler Versand<