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Retailing Management, 9th Edition - edition reliée, livre de poche

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Retailing Management, 9th Edition - edition reliée, livre de poche

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Retailing Management, 9th Edition - edition reliée, livre de poche

2013

ISBN: 9780078028991

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Retailing Management, 9th Edition - edition reliée, livre de poche

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Retailing Management - edition reliée, livre de poche

2013, ISBN: 007802899X

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Retailing Management, 9th Edition
Auteur:
Titre:
ISBN:

9780078028991


Retailing Management's 9th edition places critical and practical emphasis on five exciting new developments in retailing's high tech, global, growth industry: (1) big data and analytical methods for decision making, (2) communicating with customers and enhancing the shopping experience with social media and smart phones, (3) utilizing mobile channels and providing a seamless multichannel customer experience, (4) engagement in corporate social responsibility and the social considerations of business decisions, and (5) the impacts of globalization on the retail industry. With focus on some of the most admired and sophisticated retailers in the world like Wal-Mart, Home Depot, Amazon, Starbucks, and Kroger, the 9th edition of Retailing Management provides challenging and rewarding opportunities for students interested in retailing careers and careers with companies such as IBM, Procter & Gamble, and Google that support the retail industry. New Vignettes in each chapter and the addition of Connect with SmartBook help the 9th edition of Retailing Management maintain and grow as the market's leading Retailing franchise.

Retailing Management is proud to welcome Dhruv Grewal, Toyota Chair of Commerce and Electronic Business, and Professor of Marketing at Babson College, to the 9th edition author team. Dhruv brings years of academic experience and close collaborations with Michael Levy to co-author several retailing articles and co-edit the Journal of Retailing from 2001 to 2007, round out this powerful author team.

Informations détaillées sur le livre - Retailing Management, 9th Edition


EAN (ISBN-13): 9780078028991
ISBN (ISBN-10): 007802899X
Version reliée
Livre de poche
Date de parution: 2007
Editeur: McGraw-Hill Education

Livre dans la base de données depuis 2013-12-20T13:15:06+01:00 (Paris)
Page de détail modifiée en dernier sur 2023-08-01T20:36:55+02:00 (Paris)
ISBN/EAN: 9780078028991

ISBN - Autres types d'écriture:
0-07-802899-X, 978-0-07-802899-1
Autres types d'écriture et termes associés:
Auteur du livre: barton, michael levy, lévy, levy weitz, grew, grewal, professor, weit, wei
Titre du livre: retailing management, retail management, marketing management, management fun

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9789354601071 RETAILING MANAGEMENT 9TH EDITION (LEVY MICHAEL, WEITZ BARTON, GREWAL DHRUV)

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