2009, ISBN: 9788131509821

South-Western/Cengage learning India, 2009. First edition. Softcover. New. With a fresh, streamlined design, Principles of Marketing ""Takes You There""--helping stu… Plus…

South-Western/Cengage learning India, 2009. First edition. Softcover. New. With a fresh, streamlined design, Principles of Marketing ""Takes You There""--helping students and instructors achieve complete marketing success--by delivering the best the market has to offer: cutting-edge coverage, powerful teaching and learning tools, captivating examples, and innovative applications that ensure students not only understand marketing concepts, but also know how to effectively apply them to real-world practice. Tables of Contents:- PART I: The World of Marketing 1. An Overview of Marketing 2. Strategic Planning for Competitive Advantage 3.Social Responsibility, Ethics, and the Marketing Environment 4.Developing a Global Vision PART II: Analyzing Marketing Opportunity 5. Consumer Decision Making 6.Business Marketing 7. Segmenting and Targeting Markets 8. Decision Support Systems and Marketing Research PART III: Product Decisions 9. Product Concepts 10.Developing and Managing Products 11. Services and Nonprofit Organization Marketing PART IV: Distribution Decisions 12. Marketing Channels and Supply Chain Management 13. Retailing PART V: Promotion Decisions 14.Integrated Marketing Communications 15. Advertising and Public Relations Printed Pages: 600., South-Western/Cengage learning India, 2009<

2009, ISBN: 9788131509821

South-Western/Cengage learning India, 2009. First edition. Softcover. New. With a fresh, streamlined design, Principles of Marketing "Takes You There"--helping students and in… Plus…

South-Western/Cengage learning India, 2009. First edition. Softcover. New. With a fresh, streamlined design, Principles of Marketing "Takes You There"--helping students and instructors achieve complete marketing success--by delivering the best the market has to offer: cutting-edge coverage, powerful teaching and learning tools, captivating examples, and innovative applications that ensure students not only understand marketing concepts, but also know how to effectively apply them to real-world practice. Tables of Contents:- PART I: The World of Marketing 1. An Overview of Marketing 2. Strategic Planning for Competitive Advantage 3.Social Responsibility, Ethics, and the Marketing Environment 4.Developing a Global Vision PART II: Analyzing Marketing Opportunity 5. Consumer Decision Making 6.Business Marketing 7. Segmenting and Targeting Markets 8. Decision Support Systems and Marketing Research PART III: Product Decisions 9. Product Concepts 10.Developing and Managing Products 11. Services and Nonprofit Organization Marketing PART IV: Distribution Decisions 12. Marketing Channels and Supply Chain Management 13. Retailing PART V: Promotion Decisions 14.Integrated Marketing Communications 15. Advertising and Public Relations Printed Pages: 600., South-Western/Cengage learning India, 2009<

2009, ISBN: 9788131509821

South-Western/Cengage learning India, 2009. First edition. Softcover. New. With a fresh, streamlined design, Principles of Marketing "Takes You There"--helping students and in… Plus…

South-Western/Cengage learning India, 2009. First edition. Softcover. New. With a fresh, streamlined design, Principles of Marketing "Takes You There"--helping students and instructors achieve complete marketing success--by delivering the best the market has to offer: cutting-edge coverage, powerful teaching and learning tools, captivating examples, and innovative applications that ensure students not only understand marketing concepts, but also know how to effectively apply them to real-world practice. Tables of Contents:- PART I: The World of Marketing 1. An Overview of Marketing 2. Strategic Planning for Competitive Advantage 3.Social Responsibility, Ethics, and the Marketing Environment 4.Developing a Global Vision PART II: Analyzing Marketing Opportunity 5. Consumer Decision Making 6.Business Marketing 7. Segmenting and Targeting Markets 8. Decision Support Systems and Marketing Research PART III: Product Decisions 9. Product Concepts 10.Developing and Managing Products 11. Services and Nonprofit Organization Marketing PART IV: Distribution Decisions 12. Marketing Channels and Supply Chain Management 13. Retailing PART V: Promotion Decisions 14.Integrated Marketing Communications 15. Advertising and Public Relations Printed Pages: 600., South-Western/Cengage learning India, 2009<

ISBN: 8131509826

Copertina flessibile, [EAN: 9788131509821], Cengage India, Cengage India, Libro, [PU: Cengage India], Cengage India, Brand New, 411664031, Categorie, 13077484031, Adolescenti e ragazzi, 5… Plus…

Copertina flessibile, [EAN: 9788131509821], Cengage India, Cengage India, Libro, [PU: Cengage India], Cengage India, Brand New, 411664031, Categorie, 13077484031, Adolescenti e ragazzi, 508758031, Arte, cinema e fotografia, 508714031, Biografie, diari e memorie, 508791031, Calendari e agende, 508785031, Diritto, 508864031, Dizionari e opere di consultazione, 508786031, Economia, affari e finanza, 13466594031, Erotica, 508792031, Famiglia, salute e benessere, 1345828031, Fantascienza e Fantasy, 508784031, Fumetti e manga, 508771031, Gialli e Thriller, 1346712031, Guide di revisione e aiuto allo studio, 508820031, Humour, 508733031, Informatica, Web e Digital Media, 508770031, Letteratura e narrativa, 508715031, Libri per bambini, 508888031, Libri scolastici, 508857031, Lingua, linguistica e scrittura, 508811031, Politica, 508745031, Religione, 508775031, Romanzi rosa, 508867031, Scienze, tecnologia e medicina, 508794031, Self-help, 508879031, Società e scienze sociali, 508835031, Sport, 508796031, Storia, 508821031, Tempo libero, 508753031, Viaggi, 411663031, Libri<