Facebook Marketing : An Hour a Day by Chris, Smith, Mari Treadaway - livre d'occasion

EAN (ISBN-13): 9780470569641
ISBN (ISBN-10): 0470569646
Livre de poche
Date de parution: 2010
Editeur: Wiley John + Sons
312 Pages
Poids: 0,465 kg
Langue: eng/Englisch

Livre dans la base de données depuis 2009-12-16T16:55:09+01:00 (Paris)
Page de détail modifiée en dernier sur 2024-03-10T14:41:58+01:00 (Paris)
ISBN/EAN: 9780470569641

ISBN - Autres types d'écriture:
0-470-56964-6, 978-0-470-56964-1
Autres types d'écriture et termes associés:
Auteur du livre: mari, chris gallucci, smith
Titre du livre: facebook, marketing

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Données de l'éditeur

Auteur: Chris Treadaway; Giovanni Gallucci
Titre: Facebook Marketing - An Hour a Day
Editeur: John Wiley & Sons
Date de parution: 2010-05-11
Poids: 0,453 kg
Langue: Anglais
25,90 € (DE)
Not available (reason unspecified)

BC; PB; Hardcover, Softcover / Informatik, EDV/Internet; Internet, allgemein; Internetmarketing; Soziales Netzwerk

Introduction. Chapter 1 Internet Marketing 1985-2010. The Humble Beginnings of Social Marketing. The Emergence of Social Networks. Social Media by the Numbers and by Feel. What Social Media in 2010 Tells Us about the Future of Marketing. Realistic Social Marketing Expectations. A Few Thoughts Regarding Consumer Engagement. Chapter 2 What Is Facebook? Social Networking and Social Media Defined. Social Network Landscape. Seven Truths of Social Networks. What You Want: Viral Marketing. Other Opportunities in Social Networking. Campaign Ideas. Facebook Basics. Friending. The News Feed. Chapter 3 Develop a Facebook Strategy and Measure Success. Defining Your Facebook Presence. Close-Up of a Successful Social Media Campaign. Defining Your Social Media "Product". Your Facebook To-Do List. Chapter 4 Month 1: Create the Plan and Get Started. Week 1: Lay the Groundwork. Week 2: Draft and Present the Plan. Week 3: Establish a Presence with the Facebook Profile and Friends. Week 4: Use Basic Facebook Features to Promote Yourself. Chapter 5 Month 2: Establish Corporate Presence with Pages and Groups. Week 1: Learn About Pages and Groups. Week 2: Determine and Execute Content Strategy. Week 3: Add and Experiment with Content. Week 4: Monitor and Modify the Plan. Chapter 6 Month 3: Create Demand with Facebook Ads. Week 1: Learn the Basics of Facebook Advertising. Week 2: Build the Dashboard and Collect Data. Week 3: Refine Your Campaign Using A/B and Multivariate Testing. Week 4: Analyze and Adjust the Campaign. Chapter 7 Month 4: Advanced Tactics and Campaign Integration. Week 1: Understand Essential Advanced Tactics. Week 2: Learn About Facebook Connect, Widgets, Fan Boxes. Week 3: Integrate Your Efforts with Multichannel Marketing. Week 4: Conduct Advanced Analytics. Chapter 8 Customized Experiences via Facebook Applications. Facebook Applications: A Brief History. Facebook Apps Today. Optimize Your Fan Page with Apps. What You'll Need to Build a Facebook Application. Monetize Your App. The Future: Applications on Mobile Devices. Chapter 9 The Analytics of Facebook. Keep Score with Metrics and Monitoring. Facebook Return on Investment and the Mayo Medical School. Measure Engagement with Insights. When Facebook Isn't Quite Enough: Landing Pages. Chapter 10 Organizational Considerations. Roles and Responsibilities. How Facebook Works in Different Organizations. Appendix A Resources. Some Final Tips on Facebook for B2B Marketing. Companion Website. Other Reading Material. Social Media Tools You Can Use. Appendix B The Future of Facebook. Dave Kerpen. Scott McCaskill. Lauren Cooney. Jesse Stay. Nick O'Neill. Kevin Tate. Glossary. Index.