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Marketing For Dummies: UK Edition - Brooks, Gregory, Mortimer, Ruth, Smith, Craig, Hiam, Alexander
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Brooks, Gregory, Mortimer, Ruth, Smith, Craig, Hiam, Alexander:

Marketing For Dummies: UK Edition - Livres de poche

2009, ISBN: 9780470741795

John Wiley & Sons, Taschenbuch, Auflage: 2. Auflage, 420 Seiten, Publiziert: 2009-05-22T00:00:01Z, Produktgruppe: Buch, 1.71 kg, Verkaufsrang: 365181, Management, Business & Karriere, Kat… Plus…

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Brooks, Gregory and Mortimer, Ruth and Smith, Craig and Hiam, Alexander:

Marketing For Dummies (UK Edition) - Livres de poche

2009, ISBN: 0470741791

[EAN: 9780470741795], [SC: 3.67], [PU: John Wiley and Sons], Dispatched, from the UK, within 48 hours of ordering. This book is in good condition but will show signs of previous ownership… Plus…

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Marketing For Dummies (UK Edition) - Livres de poche

2009

ISBN: 0470741791

[EAN: 9780470741795], [SC: 3.67], [PU: John Wiley and Sons], Dispatched, from the UK, within 48 hours of ordering. Though second-hand, the book is still in very good shape. Minimal signs … Plus…

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Marketing For Dummies (UK Edition) - Livres de poche

2009, ISBN: 0470741791

[EAN: 9780470741795], Gebraucht, [PU: John Wiley & Sons], USED BUT OTHERWISE OF ACCEPTABLE QUALITY ** SUPER FAST SHIPPING FROM UK WAREHOUSE ** 30 DAY MONEY BACK GUARANTEE, Books

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Détails sur le livre
Marketing For Dummies: UK Edition
Auteur:
Titre:
ISBN:

9780470741795


Marketing is one of the most important aspects in business today, but it's also highly competitive and complicated, with intricate strategies and methods of delivery to understand and retain. This straight-forward guide leads you through every aspect of marketing. Fully updated to include all the recent marketing trends, including digital marketing and using new media, it's packed with expert tips on identifying customers, using online resources, satisfying your customer's needs and boosting your sales. Discover how to: * Understand the basics of effective marketing * Research customers, competitors and industry * Create a compelling marketing strategy * Increase consumer awareness * Satisfy clients' needs and boost sales

Informations détaillées sur le livre - Marketing For Dummies: UK Edition


EAN (ISBN-13): 9780470741795
ISBN (ISBN-10): 0470741791
Livre de poche
Date de parution: 2009
Editeur: John Wiley & Sons
Poids: 0,778 kg
Langue: eng/Englisch

Livre dans la base de données depuis 2009-03-09T19:17:42+01:00 (Paris)
Page de détail modifiée en dernier sur 2023-10-11T10:32:45+02:00 (Paris)
ISBN/EAN: 9780470741795

ISBN - Autres types d'écriture:
0-470-74179-1, 978-0-470-74179-5
Autres types d'écriture et termes associés:
Auteur du livre: ruth, mortimer, gregory alexander, craig smith, hiam, john brooks
Titre du livre: marketing for dummies

Données de l'éditeur

Auteur: Gregory Brooks; Ruth Mortimer; Craig Smith; Alexander Hiam
Titre: Marketing For Dummies - UK Edition
Editeur: John Wiley & Sons
Date de parution: 2009-05-22
Poids: 0,776 kg
Langue: Anglais
21,90 € (DE)
Not available (reason unspecified)

BC; PB; Hardcover, Softcover / Sachbücher/Politik, Gesellschaft, Wirtschaft/Betriebswirtschaft, Unternehmen; Marketing

Introduction. Part I: Where You Are, Where You're Going. Chapter 1: Making the Most of Your Marketing. Chapter 2: Clarifying Your Marketing Strategy. Chapter 3: Writing a Marketing Plan. Part II: Creative Thinking, Powerful Marketing. Chapter 4: Researching Your Customers, Competitors and Industry. Chapter 5: Harnessing Creativity in Your Business. Chapter 6: Making Your Marketing Communications More Powerful. Part III: Advertising Everyone can Do. Chapter 7: Brochures, Press Ads and Print. Chapter 8: Signs, Posters and More. Chapter 9: TV and Radio Ads (or Your Own Show!) Part IV: Powerful Alternatives to Advertising. Chapter 10: E-marketing. Chapter 11: Using Search Engines. Chapter 12: Tapping into Networking Sites. Chapter 13: Direct Marketing and Telemarketing. Chapter 14: Public Relations and Word of Mouth. Chapter 15: Face-to-Face Marketing. Part V: Connecting With Your Customers. Chapter 16: Branding, Managing and Packaging a Product. Chapter 17: Using Price and Promotions. Chapter 18: Distribution, Retail and Point of Purchase. Chapter 19: Sales and Service Essentials. Part VI: The Part of Tens. Chapter 20: Ten Common Marketing Mistakes to Avoid. Chapter 21: Ten (Or So) Ways to Save Money in Marketing. Chapter 22: Ten (Or So) Ideas for Lower-Cost Advertising. Index.

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