2015, ISBN: 9780070611436

Edition reliée

2015. Hardcover. New. About The Book:- Of recent, Retail globalization has come to dominate academic and political discourse in India. The book provides to its readers coverage to the I… Plus…

2015. Hardcover. New. About The Book:- Of recent, Retail globalization has come to dominate academic and political discourse in India. The book provides to its readers coverage to the Indian Retail Policy and its implications on different segments of the society such as, traditional retailers, consumers and employees working in the modern retail formats. The book also examines that how as a result of globalization and economic restructuring, cities in India are transforming. The cities are being forced to look at consumption and finance activities so as to compete in the growing economic competition by construction of new consumption spaces and urban images as a result of which inequalities (including spatial) are becoming more profound. In all, the book brings out that retail globalization is going to bring certain changes in social relations, market, lifestyle and consumption patterns, and in spatial expression of cities. The book has much to offer to scholars, teachers from sociology, management as well as economics. About The Author:- Rachana Sharma (M.A., PhD) is an Assistant Professor in Department of Sociology at Guru Nanak Dev University, Amritsar.She has taught in different departments of the university, in the past. Her areas of research interest are social exclusion and inclusion, dalit studies, and urban studies. She has authored several research papers published in journals of repute. Contents:- Preface 9 1. Globalisation and Beyond : An Introduction 13 Backdrop to the Launch of New Economic Policy in India Globalisation : CONTENTS:- and DisCONTENTS:- New Economic Policy and its Implications Indian Business Entrepreneurship: Nature and Dynamics 2. Retail Globalisation : Prospects and Challanges 41 Evolution of Retailing India Experience in South-East Asia: Dissent against Modern Retailing and FDIs Indian Retail Policy: An Overview The Methodology 3. City and the Business: A Case of Amritsar 61 Changing Entrepreneurship in Punjab The Walled City of Amritsar Business and Business Communities: Then and Now 4. Socio- Economic Profile of the Respondents 87 Profile of Traditional Retailers Age Gender and Marital Status Religion and Caste Education and Caste Business Acumen Years Spent in Business Type of Household and Businesses Sales in Business Pattern of Employment in Shop Profile of Employees at Modern Formats Age Gender and Marital Status Religion and Caste Household Type Family Income and Monthly Salary Qualifications and Positions Held Means of Commuting to Workplace Profile of the Consumers Age Gender and Marital Status Religion and Caste Educational Qualifications Annual Income Type of Household 5. Impact of Modern Retail on Traditional Business 113 Market Efficiency Labour Displacement Job Creation The Indian Retail Experience Impact on Traditional Business Impact on Traditional Businesses Trend of Procurement and Sales Geographical Settitng and Clientele: Impact Factor Customer Slow Down Categorization of Customers on the basis of their Outflow Customers Prefer Modern Formats than Traditional: Opinion of Retailers Non- Beneficial Shopping at Modern Stores The Strategic Struggle for Inclusion Methods Adopted by Retailers Liking for Modern Formats: Opinion as Consumers Opinion on Allowing FDI in Retail Views of Opponents and Proponents on FDI in Retail Proponents of FDI Future of Shops, Malls and Stores. 6. Worklife of Employees at Modern Retail Formats 143 Modern Retail Jobs and Quality of Work Life Work life of Employess at Modern Retail Formats Work Status Motivation to Work at Mart/Store Discriminatory Practices at Malls/Store Criteria for Recruitment of Staff Active Shopping Sections at Modern Formats Best Selling Section of the Store/Mall/Mart Services Provided to Customers Strengthening Relationship with Customers Trend of Monthly Sales Malls/ Stores: Catering to Needs of all Classes Strategies Used to Cater to the Needs of all Classes Traditional Retail v/s Modern Retail Traditional Retail will Survive: Opinion Workplace Problems uality of Work Life at Modern Formats Work Environment Provided at Malls/ Stores/ Marts Management and Employee Relationship Work Schedule Withering Relationship Leisure Time Activities at Workplace Maintaining Presentation Compulsive Consumerism. 7. The Social Context of 'Things': Consumption and Consumer Behaviour 179 Redefining Consumption and Consumer Behaviour Shopping Behaviour of Respondents The Process of Shopping Orientation of Going to Malls/Stores Accompanying Persons Shopping Time Sources of Information Monthly Ration and Preference for Traditional Retail Shop Reasons for Preferring Different Formats Reasons for Preferring Modern Formats Culture of 'Fixed Price' Deception at Stores Why Malls have an Appeal? Lacking Appeal Mall/ Stores as Signifier of Status Preference for Brands Changes in Consumer Behaviour Views on Competition Between Traditional and Modern retail Formats Future of Modern Formats Bright Future Gloomy Future General Views on Modern Retail Formats. 8. Globalisation and Contentions: Real and Imagined 217 Retail Dualism and its Implications Traditional Retailers Employees Consumers Locating Local in the Global and Challenges Ahead Appendices 233 References The Title 'Shops and the Malls : a Sociological Exploration of Indian Retail Business written/authored/edited by Rachana Sharma', published in the year 2015. The ISBN 9789351281405 is assigned to the Hardcover version of this title. This book has total of pp. 264 (Pages). The publisher of this title is Kalpaz Publications. This Book is in English. The subject of this book is Sociology / General. Size of the book is 14.34 x 22.59 cms POD, 2015, Dreamtech Press. Paperback. New. This book ‘Marketing Management – An Indian Perspective’ covers the fundamental concepts in marketing with the contemporary issues in marketing from an Indian perspective. This hands-on guide with real life Indian examples shall help you understand and utilize various marketing concepts and tools to identify and fulfill the customers’ needs. Right from the basics and overview of Marketing, it covers market oriented strategic planning, marketing research, segmentation, targeting and positioning, competition, consumer and business markets, branding, new product development, pricing, distribution strategies and integrated marketing communications in fifteen chapters., Dreamtech Press, Tata McGraw-Hill Education Pvt. Ltd., 2006. 5th or later edition. Softcover. New. Marketing Strategy 5/e is a flexible, short, paper-back text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing?s cross/inter-functional relationships. This book helps the student integrate what they have learned about analytical tools and the 4Ps of marketing within a broader framework of competitive strategy. Table of contents Section One: Introduction to Strategy Chapter 1 Market-Oriented Perspectives Underlie Successful Corporate, Business and Marketing Strategies Chapter 2 Corporate Strategy Decisions and their Marketing Implications Chapter 3 Business Strategies and Their Marketing Implications Section Two: Opportunity Analysis Chapter 4 Understanding Market Opportunities Chapter 5 Measuring Market Opportunities: Forecasting and Market Knowledge Chapter 6 Targeting Attractive Market Segments Chapter 7 Differentiation and Positioning Section Three: Formulating Marketing Strategies Chapter 8 Marketing Strategies for New Market Entries Chapter 9 Strategies for Growth Markets Chapter 10 Strategies for Mature and Declining Markets Chapter 11 Marketing Strategies for the New Economy Section Four: Implementation And Control Chapter 12 Organizing and Planning for Effective Implementation Chapter 13 Marketing Metrics for Marketing Performance Printed Pages: 368., Tata McGraw-Hill Education Pvt. Ltd., 2006<

2006, ISBN: 9780070611436

Tata McGraw-Hill Education Pvt. Ltd., 2006. 5th or later edition. Softcover. New. Marketing Strategy 5/e is a flexible, short, paper-back text which can be used on its own or packaged w… Plus…

Tata McGraw-Hill Education Pvt. Ltd., 2006. 5th or later edition. Softcover. New. Marketing Strategy 5/e is a flexible, short, paper-back text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing?s cross/inter-functional relationships. This book helps the student integrate what they have learned about analytical tools and the 4Ps of marketing within a broader framework of competitive strategy. Table of contents Section One: Introduction to Strategy Chapter 1 Market-Oriented Perspectives Underlie Successful Corporate, Business and Marketing Strategies Chapter 2 Corporate Strategy Decisions and their Marketing Implications Chapter 3 Business Strategies and Their Marketing Implications Section Two: Opportunity Analysis Chapter 4 Understanding Market Opportunities Chapter 5 Measuring Market Opportunities: Forecasting and Market Knowledge Chapter 6 Targeting Attractive Market Segments Chapter 7 Differentiation and Positioning Section Three: Formulating Marketing Strategies Chapter 8 Marketing Strategies for New Market Entries Chapter 9 Strategies for Growth Markets Chapter 10 Strategies for Mature and Declining Markets Chapter 11 Marketing Strategies for the New Economy Section Four: Implementation And Control Chapter 12 Organizing and Planning for Effective Implementation Chapter 13 Marketing Metrics for Marketing Performance Printed Pages: 368. Marketing Strategy: A Decision Focused Approach, Fifth EditionHarper Boyd, Jr.,John Mullins,Orville Walker9780070611436, Tata McGraw-Hill Education Pvt. Ltd., 2006<

2006, ISBN: 9780070611436

Tata McGraw-Hill Education Pvt. Ltd., 2006. 5th or later edition. Softcover. New. Marketing Strategy 5/e is a flexible, short, paper-back text which can be used on its own or packaged w… Plus…

Tata McGraw-Hill Education Pvt. Ltd., 2006. 5th or later edition. Softcover. New. Marketing Strategy 5/e is a flexible, short, paper-back text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing?s cross/inter-functional relationships. This book helps the student integrate what they have learned about analytical tools and the 4Ps of marketing within a broader framework of competitive strategy. Table of contents Section One: Introduction to Strategy Chapter 1 Market-Oriented Perspectives Underlie Successful Corporate, Business and Marketing Strategies Chapter 2 Corporate Strategy Decisions and their Marketing Implications Chapter 3 Business Strategies and Their Marketing Implications Section Two: Opportunity Analysis Chapter 4 Understanding Market Opportunities Chapter 5 Measuring Market Opportunities: Forecasting and Market Knowledge Chapter 6 Targeting Attractive Market Segments Chapter 7 Differentiation and Positioning Section Three: Formulating Marketing Strategies Chapter 8 Marketing Strategies for New Market Entries Chapter 9 Strategies for Growth Markets Chapter 10 Strategies for Mature and Declining Markets Chapter 11 Marketing Strategies for the New Economy Section Four: Implementation And Control Chapter 12 Organizing and Planning for Effective Implementation Chapter 13 Marketing Metrics for Marketing Performance Printed Pages: 368., Tata McGraw-Hill Education Pvt. Ltd., 2006<

2006, ISBN: 9780070611436

Tata McGraw-Hill Education Pvt. Ltd., 2006. 5th or later edition. Softcover. New. Marketing Strategy 5/e is a flexible, short, paper-back text which can be used on its own or packaged w… Plus…

Tata McGraw-Hill Education Pvt. Ltd., 2006. 5th or later edition. Softcover. New. Marketing Strategy 5/e is a flexible, short, paper-back text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing?s cross/inter-functional relationships. This book helps the student integrate what they have learned about analytical tools and the 4Ps of marketing within a broader framework of competitive strategy. Table of contents Section One: Introduction to Strategy Chapter 1 Market-Oriented Perspectives Underlie Successful Corporate, Business and Marketing Strategies Chapter 2 Corporate Strategy Decisions and their Marketing Implications Chapter 3 Business Strategies and Their Marketing Implications Section Two: Opportunity Analysis Chapter 4 Understanding Market Opportunities Chapter 5 Measuring Market Opportunities: Forecasting and Market Knowledge Chapter 6 Targeting Attractive Market Segments Chapter 7 Differentiation and Positioning Section Three: Formulating Marketing Strategies Chapter 8 Marketing Strategies for New Market Entries Chapter 9 Strategies for Growth Markets Chapter 10 Strategies for Mature and Declining Markets Chapter 11 Marketing Strategies for the New Economy Section Four: Implementation And Control Chapter 12 Organizing and Planning for Effective Implementation Chapter 13 Marketing Metrics for Marketing Performance Printed Pages: 368., Tata McGraw-Hill Education Pvt. Ltd., 2006<