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The Company That Changed Itself: R and D and the Transformations of DSM - Arjan van Rooij
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Arjan van Rooij:
The Company That Changed Itself: R and D and the Transformations of DSM - edition reliée, livre de poche

ISBN: 9053569553

[SR: 3811437], Hardcover, [EAN: 9789053569559], Amsterdam University Press, Amsterdam University Press, Book, [PU: Amsterdam University Press], Amsterdam University Press, In-house industrial research has long been one of the most striking features of the innovative processes that govern twentieth-century business development. In-house industrial research and development has seen its share of both spectacular successes and dismal failures, provoking essential questions: What are the pragmatic results of industrial research? Are there ways to make this research a more effective tool? In response, The Company That Changed Itself offers a fascinating case study of the Dutch chemical company DSM. Over the course of the past one hundred years DSM has transformed its company image and objectives—and industrial research has played a crucial role in all three of its major identity shifts, helping the company to diversify, maintain, and improve its existing businesses. Emphasizing a place for industrial research amid relations with other companies and other business divisions, this challenging volume presents an innovative new understanding of industry, identity, and the corporate culture of reinvention.

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The Company That Changed Itself: R and D and the Transformations of DSM - Arjan van Rooij
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Arjan van Rooij:
The Company That Changed Itself: R and D and the Transformations of DSM - edition reliée, livre de poche

2007, ISBN: 9053569553

[SR: 3373372], Hardcover, [EAN: 9789053569559], Amsterdam University Press, Amsterdam University Press, Book, [PU: Amsterdam University Press], Amsterdam University Press, 2205888011, Custom Stores, 7187330011, Amazon Publishing, 13901671, Audiobooks, 14244971, Bargain Books, 13621591, Boxed Sets, 194725011, Canada Day Deals, 377366011, Christian Living Store, 263003011, For Dummies Store, 2354164011, Formats, 714830011, Kids & Family Store, 370821011, Qualifying Textbooks - Fall 2007, 1040638, Specialty Stores, 916520, Books, 935528, Company Profiles, 935524, Biography & History, 935522, Business & Investing, 927726, Subjects, 916520, Books, 355943011, Popular Economics, 935532, Labour Policy, 935534, Policy & Current Events, 935522, Business & Investing, 927726, Subjects, 916520, Books, 952112, Chemistry, 952114, Analytic, 952068, Biochemistry, 952116, Clinical, 952126, Geochemistry, 952118, Inorganic, 952122, Organic, 952124, Physical & Theoretical, 952050, Professional Science, 950756, Professional & Technical, 927726, Subjects, 916520, Books

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The Company That Changed Itself - Arjan van Rooij
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The Company That Changed Itself - nouveau livre

ISBN: 9789053569559

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317 Seiten, This thoroughly researched book analyses the role of industrial research in DSM's transformations., Business & Economics, Amsterdam University Press

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The Company that Changed Itself - van Rooij, Arjan
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van Rooij, Arjan:
The Company that Changed Itself - nouveau livre

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This thoroughly researched book analyses the role of industrial research in DSM's transformations Business Business eBook, Amsterdam University Press

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The Company that Changed Itself - A. van Rooij
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The Company that Changed Itself - nouveau livre

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Een nieuw perspectief op de geschiedenis van industriële research van de DSM

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Détails sur le livre
The Company That Changed Itself: R & D and the Transformations of DSM
Auteur:

Van Rooij, Arjan

Titre:

The Company That Changed Itself: R & D and the Transformations of DSM

ISBN:

In-house industrial research has long been one of the most striking features of the innovative processes that govern twentieth-century business development. In-house industrial research and development has seen its share of both spectacular successes and dismal failures, provoking essential questions: What are the pragmatic results of industrial research? Are there ways to make this research a more effective tool? In response, "The Company That Changed Itself" offers a fascinating case study of the Dutch chemical company DSM. Over the course of the past one hundred years DSM has transformed its company image and objectives--and industrial research has played a crucial role in all three of its major identity shifts, helping the company to diversify, maintain, and improve its existing businesses. Emphasizing a place for industrial research amid relations with other companies and other business divisions, this challenging volume presents an innovative new understanding of industry, identity, and the corporate culture of reinvention.

Informations détaillées sur le livre - The Company That Changed Itself: R & D and the Transformations of DSM


EAN (ISBN-13): 9789053569559
ISBN (ISBN-10): 9053569553
Version reliée
Date de parution: 2008
Editeur: AMSTERDAM UNIV PR
317 Pages
Poids: 0,671 kg
Langue: eng/Englisch

Livre dans la base de données depuis 03.11.2007 22:12:54
Livre trouvé récemment le 08.04.2017 12:56:06
ISBN/EAN: 9789053569559

ISBN - Autres types d'écriture:
90-5356-955-3, 978-90-5356-955-9


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