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Consumer buying behaviour for white goods - Govind Dave
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Govind Dave:
Consumer buying behaviour for white goods - Livres de poche

2012, ISBN: 3845436247

ID: 10409416002

[EAN: 9783845436241], Neubuch, [PU: Lap Lambert Academic Publishing Jul 2012], This item is printed on demand - Print on Demand Titel. - With the growing complexity and importance of understanding consumer behaviour the need to provide specific approaches to marketers have increased considerable more so when products like colour televisions, home theatres, microwave ovens, refrigerators, washing machines, vacuum cleaners and food processor/juicer mixers offers different variety. Several new products have entered into product categories like entertainment, preservatives and cleaning under white goods industry, but still the basic questions remain unanswered as to what factors influences consumer perception / preference, status symbols / proportion of income spent and factors that motivates consumer brand switching. This book, therefore, provides insights into the all the major aspects of consumer buying behavior namely influence of advertising and sales promotion, and level of involvement on households buying behaviour. The analysis should help shed some light on creative aspect of advertising, launch of new technological products and in segmenting the markets and should be especially useful to professionals in Communications and Marketing fields, or anyone else who is interested to study consumer buying behaviour. 396 pp. Englisch

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Consumer Buying Behaviour For White Goods
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Consumer Buying Behaviour For White Goods - nouveau livre

ISBN: 9783845436241

Govind Dave,Paperback, English-language edition,Pub by AV Akademikerverlag GmbH & Co. KG. Books Books ~~ Business & Economics~~ Marketing ~~ General Consumer-buying-behaviour-for-white-goods~~Govind-Dave AV Akademikerverlag GmbH & Co. KG.

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Consumer Buying Behaviour for White Goods Understanding Households Buying Behaviour for White Goods - Govind Dave
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Govind Dave:
Consumer Buying Behaviour for White Goods Understanding Households Buying Behaviour for White Goods - nouveau livre

ISBN: 9783845436241

ID: 9783845436241

Consumer Buying Behaviour for White Goods Understanding Households Buying Behaviour for White Goods Author :Govind Dave 9783845436241 3845436247

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Consumer Buying Behaviour for White Goods - Dave, Govind
Livre non disponible
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Dave, Govind:
Consumer Buying Behaviour for White Goods - Livres de poche

2012, ISBN: 3845436247

ID: 13788722876

[EAN: 9783845436241], Neubuch, [PU: LAP Lambert Academic Publishing], This item is printed on demand for shipment within 3 working days.

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English-Book-Service - A Fine Choice, Waldshut-Tiengen, Germany [1048135] [Rating: 5 (von 5)]
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Consumer buying behaviour for white goods - Dave, Govind
Livre non disponible
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Dave, Govind:
Consumer buying behaviour for white goods - Livres de poche

2012, ISBN: 3845436247

Edition reliée, ID: 11121178

Understanding Households Buying Behaviour For White Goods - Buch, gebundene Ausgabe, 396 S., Beilagen: Paperback, Erschienen: 2012 LAP Lambert Academic Publishing

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Informations détaillées sur le livre - Consumer buying behaviour for white goods


EAN (ISBN-13): 9783845436241
ISBN (ISBN-10): 3845436247
Version reliée
Livre de poche
Date de parution: 2012
Editeur: Lap Lambert Academic Publishing Jul 2012

Livre dans la base de données depuis 31.01.2009 15:42:11
Livre trouvé récemment le 04.02.2016 22:35:16
ISBN/EAN: 9783845436241

ISBN - Autres types d'écriture:
3-8454-3624-7, 978-3-8454-3624-1


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