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Profiling Consumer Perception of Country of Origin of Foreign Products - PAP Samantha Kumara
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PAP Samantha Kumara:
Profiling Consumer Perception of Country of Origin of Foreign Products - nouveau livre

ISBN: 9783845422435

ID: c7393219b4b24b7bae160e3d811cf139

An Approach to Profiling Foreign Product Evaluations Consumer expectations of foreign products are one of the bases which can be used to examine consumers' inner feelings and dynamics and how consumers respond or use the country of origin information cue. Identifying the influences on the country image formations needs examinations of what consumers expect from foreign products. Accordingly, this study has attempted to provide insights on possible consumer profiles based on what consumers expect from foreign products,to understand what causative factors affect the perceptions of the country of origin of foreign products. The understanding of what consumers expect from foreign products enables marketers of foreign products to identify the implications of "foreignness". This study revealed that consumers buy foreign products in order to meet their expectations: Conviviality, Novelty, Relaxation, Searching and Economic and consumer demographics have a significant impact on the expectations of COO of foreign products. Thus, this study has proposed an approach to categorize consumers based on consumer expectations of COO of foreign products into distinct profiles, which have remarkable theoretical, policy and managerial implications. Bücher / Fremdsprachige Bücher / Englische Bücher 978-3-8454-2243-5, LAP Lambert Academic Publishing

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Profiling Consumer Perception of Country of Origin of Foreign Products - PAP Samantha Kumara
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PAP Samantha Kumara:
Profiling Consumer Perception of Country of Origin of Foreign Products - nouveau livre

ISBN: 9783845422435

ID: 115608118

Consumer expectations of foreign products are one of the bases which can be used to examine consumers´ inner feelings and dynamics and how consumers respond or use the country of origin information cue. Identifying the influences on the country image formations needs examinations of what consumers expect from foreign products. Accordingly, this study has attempted to provide insights on possible consumer profiles based on what consumers expect from foreign products,to understand what causative factors affect the perceptions of the country of origin of foreign products. The understanding of what consumers expect from foreign products enables marketers of foreign products to identify the implications of ´´foreignness´´. This study revealed that consumers buy foreign products in order to meet their expectations: Conviviality, Novelty, Relaxation, Searching and Economic and consumer demographics have a significant impact on the expectations of COO of foreign products. Thus, this study has proposed an approach to categorize consumers based on consumer expectations of COO of foreign products into distinct profiles, which have remarkable theoretical, policy and managerial implications. An Approach to Profiling Foreign Product Evaluations Buch (fremdspr.) Bücher>Fremdsprachige Bücher>Englische Bücher, LAP Lambert Academic Publishing

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Profiling Consumer Perception of Country of Origin of Foreign Products - PAP Samantha Kumara
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PAP Samantha Kumara:
Profiling Consumer Perception of Country of Origin of Foreign Products - Livres de poche

ISBN: 9783845422435

[ED: Taschenbuch], [PU: LAP Lambert Acad. Publ.], Neuware - Consumer expectations of foreign products are one of the bases which can be used to examine consumers inner feelings and dynamics and how consumers respond or use the country of origin information cue. Identifying the influences on the country image formations needs examinations of what consumers expect from foreign products. Accordingly, this study has attempted to provide insights on possible consumer profiles based on what consumers expect from foreign products,to understand what causative factors affect the perceptions of the country of origin of foreign products. The understanding of what consumers expect from foreign products enables marketers of foreign products to identify the implications of foreignness . This study revealed that consumers buy foreign products in order to meet their expectations: Conviviality, Novelty, Relaxation, Searching and Economic and consumer demographics have a significant impact on the expectations of COO of foreign products. Thus, this study has proposed an approach to categorize consumers based on consumer expectations of COO of foreign products into distinct profiles, which have remarkable theoretical, policy and managerial implications. -, [SC: 0.00], Neuware, gewerbliches Angebot, 223x159x10 mm, [GW: 182g]

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Profiling Consumer Perception of Country of Origin of Foreign Products - PAP Samantha Kumara
Livre non disponible
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PAP Samantha Kumara:
Profiling Consumer Perception of Country of Origin of Foreign Products - nouveau livre

ISBN: 9783845422435

ID: 115608118

Consumer expectations of foreign products are one of the bases which can be used to examine consumers´ inner feelings and dynamics and how consumers respond or use the country of origin information cue. Identifying the influences on the country image formations needs examinations of what consumers expect from foreign products. Accordingly, this study has attempted to provide insights on possible consumer profiles based on what consumers expect from foreign products,to understand what causative factors affect the perceptions of the country of origin of foreign products. The understanding of what consumers expect from foreign products enables marketers of foreign products to identify the implications of ´´foreignness´´. This study revealed that consumers buy foreign products in order to meet their expectations: Conviviality, Novelty, Relaxation, Searching and Economic and consumer demographics have a significant impact on the expectations of COO of foreign products. Thus, this study has proposed an approach to categorize consumers based on consumer expectations of COO of foreign products into distinct profiles, which have remarkable theoretical, policy and managerial implications. An Approach to Profiling Foreign Product Evaluations Buch (fremdspr.) Bücher>Fremdsprachige Bücher>Englische Bücher

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Profiling Consumer Perception of Country of Origin of Foreign Products - PAP Samantha Kumara
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PAP Samantha Kumara:
Profiling Consumer Perception of Country of Origin of Foreign Products - nouveau livre

ISBN: 9783845422435

ID: 2843ffd01c15093e6dfc775ff61e04fb

Consumer expectations of foreign products are one of the bases which can be used to examine consumers inner feelings and dynamics and how consumers respond or use the country of origin information cue. Identifying the influences on the country image formations needs examinations of what consumers expect from foreign products. Accordingly, this study has attempted to provide insights on possible consumer profiles based on what consumers expect from foreign products,to understand what causative factors affect the perceptions of the country of origin of foreign products. The understanding of what consumers expect from foreign products enables marketers of foreign products to identify the implications of foreignness . This study revealed that consumers buy foreign products in order to meet their expectations: Conviviality, Novelty, Relaxation, Searching and Economic and consumer demographics have a significant impact on the expectations of COO of foreign products. Thus, this study has proposed an approach to categorize consumers based on consumer expectations of COO of foreign products into distinct profiles, which have remarkable theoretical, policy and managerial implications. Bücher / Sozialwissenschaften, Recht & Wirtschaft / Wirtschaft / Betriebswirtschaft

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Détails sur le livre
Profiling Consumer Perception of Country of Origin of Foreign Products
Auteur:

Kumara, PAP Samantha

Titre:

Profiling Consumer Perception of Country of Origin of Foreign Products

ISBN:

Informations détaillées sur le livre - Profiling Consumer Perception of Country of Origin of Foreign Products


EAN (ISBN-13): 9783845422435
ISBN (ISBN-10): 3845422432
Version reliée
Livre de poche
Date de parution: 2011
Editeur: AV Akademikerverlag GmbH & Co. KG.

Livre dans la base de données depuis 05.02.2009 22:03:34
Livre trouvé récemment le 25.10.2016 14:31:11
ISBN/EAN: 9783845422435

ISBN - Autres types d'écriture:
3-8454-2243-2, 978-3-8454-2243-5


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