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Integration in the Brand Community - Luca Casablanca
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Luca Casablanca:
Integration in the Brand Community - nouveau livre

2011, ISBN: 9783845404684

ID: 9783845404684

Integration in the Brand Community: Paperback: LAP Lambert Academic Publishing: 9783845404684: 18 Jul 2011: The study of the relationship between consumers and brand has developed a remarkable speculation over the years. Especially during last decade, it has been delved into the topic of brand communities - groups of consumers associated by the fact of being connected to a brand through the ownership of a product, the fruition of a service, or the sharing of an experience. Some scholars. The study of the relationship between consumers and brand has developed a remarkable speculation over the years. Especially during last decade, it has been delved into the topic of brand communities - groups of consumers associated by the fact of being connected to a brand through the ownership of a product, the fruition of a service, or the sharing of an experience. Some scholars have defined a model for measuring the integration of users within a community (Integration in the Brand Community, IBC). This study intends to validate this model, adapting it to Apple community, through an exploratory analysis and a quantitative study, drawn up on 351 owners of Apple products. Afterwards, it analyses the IBC according to the change of the amount or the typology of owned products. At last, it examines the relation that IBC establishes with the Consumer-brand Identification and the company success variables - satisfaction, loyalty, advocacy. Finally, some implications are suggested: theoretical implications - concerning reliability and application of the model - and practical implications - i.e. strategic-operational actions the company could implement in order to monitor the integration. Accounting, , , , Integration in the Brand Community, Luca Casablanca, 9783845404684, LAP Lambert Academic Publishing, , , , ,

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Integration in the Brand Community - A model applied to Apple users
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Integration in the Brand Community - A model applied to Apple users - Livres de poche

2011, ISBN: 9783845404684

[ED: Taschenbuch / Paperback], [PU: LAP Lambert Academic Publishing], The study of the relationship between consumers and brand has developed a remarkable speculation over the years. Especially during last decade, it has been delved into the topic of brand communities groups of consumers associated by the fact of being connected to a brand through the ownership of a product, the fruition of a service, or the sharing of an experience. Some scholars have defined a model for measuring the integration of users within a community (Integration in the Brand Community, IBC). This study intends to validate this model, adapting it to Apple community, through an exploratory analysis and a quantitative study, drawn up on 351 owners of Apple products. Afterwards, it analyses the IBC according to the change of the amount or the typology of owned products. At last, it examines the relation that IBC establishes with the Consumer-brand Identification and the company success variables satisfaction, loyalty, advocacy. Finally, some implications are suggested: theoretical implications concerning reliability and application of the model and practical implications i.e. strategic-operational actions the company could implement in order to monitor the integration., [SC: 0.00], Neuware, gewerbliches Angebot

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Integration in the Brand Community - Luca Casablanca
Livre non disponible
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Luca Casablanca:
Integration in the Brand Community - nouveau livre

ISBN: 9783845404684

ID: efad5723579a229397fd5feef860686c

The study of the relationship between consumers and brand has developed a remarkable speculation over the years. Especially during last decade, it has been delved into the topic of brand communities groups of consumers associated by the fact of being connected to a brand through the ownership of a product, the fruition of a service, or the sharing of an experience. Some scholars have defined a model for measuring the integration of users within a community (Integration in the Brand Community, IBC). This study intends to validate this model, adapting it to Apple community, through an exploratory analysis and a quantitative study, drawn up on 351 owners of Apple products. Afterwards, it analyses the IBC according to the change of the amount or the typology of owned products. At last, it examines the relation that IBC establishes with the Consumer-brand Identification and the company success variables satisfaction, loyalty, advocacy. Finally, some implications are suggested: theoretical implications concerning reliability and application of the model and practical implications i.e. strategic-operational actions the company could implement in order to monitor the integration. Bücher / Sozialwissenschaften, Recht & Wirtschaft / Wirtschaft / Betriebswirtschaft

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Integration in the Brand Community als Buch von Luca Casablanca - Luca Casablanca
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Luca Casablanca:
Integration in the Brand Community als Buch von Luca Casablanca - edition reliée, livre de poche

ISBN: 9783845404684

ID: 696349454

Integration in the Brand Community:A model applied to Apple users Luca Casablanca Integration in the Brand Community:A model applied to Apple users Luca Casablanca Bücher > Wissenschaft > Wirtschaftswissenschaft, LAP Lambert Acad. Publ.

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Integration In The Brand Community - Luca Casablanca
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Luca Casablanca:
Integration In The Brand Community - nouveau livre

ISBN: 9783845404684

Luca Casablanca,Paperback, English-language edition,Pub by AV Akademikerverlag GmbH & Co. KG. Books Books ~~ Business & Economics~~ Accounting ~~ General Integration-in-the-Brand-Community~~Luca-Casablanca AV Akademikerverlag GmbH & Co. KG.

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Détails sur le livre
Integration in the Brand Community
Auteur:

Casablanca, Luca

Titre:

Integration in the Brand Community

ISBN:

Informations détaillées sur le livre - Integration in the Brand Community


EAN (ISBN-13): 9783845404684
ISBN (ISBN-10): 384540468X
Version reliée
Livre de poche
Date de parution: 2011
Editeur: AV Akademikerverlag GmbH & Co. KG.

Livre dans la base de données depuis 14.04.2007 19:22:38
Livre trouvé récemment le 10.06.2017 10:26:26
ISBN/EAN: 9783845404684

ISBN - Autres types d'écriture:
3-8454-0468-X, 978-3-8454-0468-4


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