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New product development and consumer behavior - Aris Kalliris
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Aris Kalliris:
New product development and consumer behavior - nouveau livre

ISBN: 9783843384575

ID: 440aa0d6bb1aa463cf045d94251242ca

The case of ice cream desserts New products consist one of the greatest parts of corporate strategy planning. With new products, companies seek to address the problem of declining sales on one hand, and grow their market shares on the other. Emerging consumer needs and trends, competition launches, as well as products reaching the end of their life cycle drive companies' decisions towards new products in the market, either as innovations or line extensions. But how do consumers react to the introduction of new products? Which factors are important in deciding whether to adopt an innovation or not? Which steps do companies follow in order to invest behind a new idea? Find answers to these questions in this study, by exploring companies' actions from the moment an idea about a new product is generated, to the point where this product is introduced in the market. Desk study combined with consumer survey and senior management interviews on a real life example, provide a solid basis for one to understand the differences and points of convergence between real life and theory. Will the new product, ice cream desserts, be successful? Bücher / Fremdsprachige Bücher / Englische Bücher 978-3-8433-8457-5, LAP Lambert Academic Publishing

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New product development and consumer behavior - Aris Kalliris
Livre non disponible
(*)
Aris Kalliris:
New product development and consumer behavior - nouveau livre

ISBN: 9783843384575

ID: 440aa0d6bb1aa463cf045d94251242ca

The case of ice cream desserts New products consist one of the greatest parts of corporate strategy planning. With new products, companies seek to address the problem of declining sales on one hand, and grow their market shares on the other. Emerging consumer needs and trends, competition launches, as well as products reaching the end of their life cycle drive companies' decisions towards new products in the market, either as innovations or line extensions. But how do consumers react to the introduction of new products? Which factors are important in deciding whether to adopt an innovation or not? Which steps do companies follow in order to invest behind a new idea? Find answers to these questions in this study, by exploring companies' actions from the moment an idea about a new product is generated, to the point where this product is introduced in the market. Desk study combined with consumer survey and senior management interviews on a real life example, provide a solid basis for one to understand the differences and points of convergence between real life and theory. Will the new product, ice cream desserts, be successful? Bücher / Fremdsprachige Bücher / Englische Bücher 978-3-8433-8457-5, LAP Lambert Acad. Publ.

Nouveaux livres Buch.de
Nr. 30337470 Frais d'envoiBücher und alle Bestellungen die ein Buch enthalten sind versandkostenfrei, sonstige Bestellungen innerhalb Deutschland EUR 3,-, ab EUR 20,- kostenlos, Bürobedarf EUR 4,50, kostenlos ab EUR 45,-, Versandfertig in 2 - 3 Tagen, DE. (EUR 0.00)
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New product development and consumer behavior - Aris Kalliris
Livre non disponible
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Aris Kalliris:
New product development and consumer behavior - nouveau livre

ISBN: 9783843384575

ID: 683366379

New products consist one of the greatest parts of corporate strategy planning. With new products, companies seek to address the problem of declining sales on one hand, and grow their market shares on the other. Emerging consumer needs and trends, competition launches, as well as products reaching the end of their life cycle drive companies´ decisions towards new products in the market, either as innovations or line extensions. But how do consumers react to the introduction of new products? Which factors are important in deciding whether to adopt an innovation or not? Which steps do companies follow in order to invest behind a new idea? Find answers to these questions in this study, by exploring companies´ actions from the moment an idea about a new product is generated, to the point where this product is introduced in the market. Desk study combined with consumer survey and senior management interviews on a real life example, provide a solid basis for one to understand the differences and points of convergence between real life and theory. Will the new product, ice cream desserts, be successful? The case of ice cream desserts Buch (fremdspr.) Bücher>Fremdsprachige Bücher>Englische Bücher, LAP Lambert Academic Publishing

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New product development and consumer behavior - Aris Kalliris
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Aris Kalliris:
New product development and consumer behavior - Livres de poche

ISBN: 9783843384575

[ED: Taschenbuch], [PU: LAP Lambert Acad. Publ.], Neuware - New products consist one of the greatest parts of corporate strategy planning. With new products, companies seek to address the problem of declining sales on one hand, and grow their market shares on the other. Emerging consumer needs and trends, competition launches, as well as products reaching the end of their life cycle drive companies' decisions towards new products in the market, either as innovations or line extensions. But how do consumers react to the introduction of new products Which factors are important in deciding whether to adopt an innovation or not Which steps do companies follow in order to invest behind a new idea Find answers to these questions in this study, by exploring companies' actions from the moment an idea about a new product is generated, to the point where this product is introduced in the market. Desk study combined with consumer survey and senior management interviews on a real life example, provide a solid basis for one to understand the differences and points of convergence between real life and theory. Will the new product, ice cream desserts, be successful, [SC: 0.00], Neuware, gewerbliches Angebot, 223x149x15 mm, [GW: 192g]

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New product development and consumer behavior als Buch von Aris Kalliris - Aris Kalliris
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Aris Kalliris:
New product development and consumer behavior als Buch von Aris Kalliris - edition reliée, livre de poche

ISBN: 9783843384575

ID: 696356592

New product development and consumer behavior:The case of ice cream desserts Aris Kalliris New product development and consumer behavior:The case of ice cream desserts Aris Kalliris Bücher > Wissenschaft > Wirtschaftswissenschaft, LAP Lambert Acad. Publ.

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