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TWO-WAY COMMUNICATION: A WIN-WIN MODEL FOR FACING ACTIVIST PRESSURE - Adrienne Cooper
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Adrienne Cooper:
TWO-WAY COMMUNICATION: A WIN-WIN MODEL FOR FACING ACTIVIST PRESSURE - nouveau livre

ISBN: 9783843384438

ID: a766820da2addc28eb14e4c408dde2bd

Activists and consumers are increasingly demanding companies act in the best interests of the global society and the environment, therefore a corporation's environmental record is becoming an important factor in achieving and maintaining business success. This paper consists of two case studies which examine how Greenpeace, an independent global environmental campaigning organization, targeted two major multi-national corporations, McDonald's and Unilever, in order to change destructive agricultural processes in the developing world. This research examines how these two corporations responded to activist pressure from Greenpeace and offers prescriptive insight on how corporations can avoid conflict and create mutually beneficial outcomes when responding to activist pressure. This research examines the outcome of both McDonald's and Unilever's dialogue with Greenpeace. Bücher / Sozialwissenschaften, Recht & Wirtschaft / Wirtschaft / Werbung & Marketing

Nouveaux livres Dodax.de
Nr. 57cac7679563510946d7181a Frais d'envoiVersandkosten: 0.0 EUR, Lieferzeit: 5 Tage, DE. (EUR 0.00)
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TWO-WAY COMMUNICATION: A WIN-WIN MODEL FOR FACING ACTIVIST PRESSURE - Cooper, Adrienne
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Cooper, Adrienne:
TWO-WAY COMMUNICATION: A WIN-WIN MODEL FOR FACING ACTIVIST PRESSURE - Livres de poche

2011, ISBN: 3843384436

Edition reliée, ID: 10350294

A CASE STUDY ON MCDONALD'S AND UNILEVER'S RESPONSES TO GREENPEACE - Buch, gebundene Ausgabe, 132 S., Beilagen: Paperback, Erschienen: 2011 LAP Lambert Acad. Publ.

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TWO-WAY COMMUNICATION: A WIN-WIN MODEL FOR FACING ACTIVIST PRESSURE - Adrienne Cooper
Livre non disponible
(*)
Adrienne Cooper:
TWO-WAY COMMUNICATION: A WIN-WIN MODEL FOR FACING ACTIVIST PRESSURE - nouveau livre

2011, ISBN: 9783843384438

ID: 18593446

A CASE STUDY ON MCDONALD'S AND UNILEVER'S RESPONSES TO GREENPEACE, unbekannt, Buch, [PU: LAP Lambert Academic Publishing]

Nouveaux livres Lehmanns.de
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TWO-WAY COMMUNICATION: A WIN-WIN MODEL FOR FACING ACTIVIST PRESSURE - Adrienne Cooper
Livre non disponible
(*)
Adrienne Cooper:
TWO-WAY COMMUNICATION: A WIN-WIN MODEL FOR FACING ACTIVIST PRESSURE - nouveau livre

2011, ISBN: 9783843384438

ID: 18593446

A CASE STUDY ON MCDONALD'S AND UNILEVER'S RESPONSES TO GREENPEACE, unbekannt, Buch, [PU: LAP Lambert Academic Publishing]

Nouveaux livres Lehmanns.de
Frais d'envoiVersand in 5 - 7 Tagen, versandkostenfrei in der BRD (EUR 0.00)
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TWO-WAY COMMUNICATION: A WIN-WIN MODEL FOR FACING ACTIVIST PRESSURE - Adrienne Cooper
Livre non disponible
(*)
Adrienne Cooper:
TWO-WAY COMMUNICATION: A WIN-WIN MODEL FOR FACING ACTIVIST PRESSURE - nouveau livre

2011, ISBN: 9783843384438

ID: 18593446

A CASE STUDY ON MCDONALD'S AND UNILEVER'S RESPONSES TO GREENPEACE, unbekannt, Buch, [PU: LAP Lambert Academic Publishing]

Nouveaux livres Lehmanns.de
Frais d'envoiVersand in 5 - 7 Tagen, versandkostenfrei in der BRD (EUR 0.00)
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Détails sur le livre
TWO-WAY COMMUNICATION: A WIN-WIN MODEL FOR FACING ACTIVIST PRESSURE

Activists and consumers are increasingly demanding companies act in the best interests of the global society and the environment, therefore a corporation's environmental record is becoming an important factor in achieving and maintaining business success. This paper consists of two case studies which examine how Greenpeace, an independent global environmental campaigning organization, targeted two major multi-national corporations, McDonald's and Unilever, in order to change destructive agricultural processes in the developing world. This research examines how these two corporations responded to activist pressure from Greenpeace and offers prescriptive insight on how corporations can avoid conflict and create mutually beneficial outcomes when responding to activist pressure. This research examines the outcome of both McDonald's and Unilever's dialogue with Greenpeace.

Informations détaillées sur le livre - TWO-WAY COMMUNICATION: A WIN-WIN MODEL FOR FACING ACTIVIST PRESSURE


EAN (ISBN-13): 9783843384438
ISBN (ISBN-10): 3843384436
Version reliée
Livre de poche
Date de parution: 2011

Livre dans la base de données depuis 29.12.2009 07:34:16
Livre trouvé récemment le 19.11.2016 09:42:20
ISBN/EAN: 9783843384438

ISBN - Autres types d'écriture:
3-8433-8443-6, 978-3-8433-8443-8


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