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The Aestheticisation Of Architecture - Bisera Gondevska
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Bisera Gondevska:
The Aestheticisation Of Architecture - nouveau livre

2010, ISBN: 9783838349367

ID: 692899762

As most products on the market, architecture relies on various means of advertising in order to become a desired commodity. Architects and Building Project Managers are not only in the business of constructing a sound structure but equally so in the business of identifying a particular demand & responding to a target market. With this in mind it is not at all surprising that modern advertising techniques are being applied to sell architecture in the same way that they are used to sell the average breakfast cereal. This book, therefore, provides a study into how far modern architecture relies on advertising, & furthermore, how desired ideologies are communicated through image association. The book also questions the effects of modern communication methods on the final product. Does a great advertising campaign transcribe to good architecture? What happens when great architecture is not strongly advertised? Taking into account image application methods & theories beyond the realm of architecture this book is a very interesting reference for professionals in the domain of Architecture, as well as Communication and Marketing. Through The Manipulation Of The Image Bücher > Fremdsprachige Bücher > Englische Bücher Taschenbuch 16.06.2010 Buch (fremdspr.), LAP Lambert Academic Publishing, .201

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The Aestheticisation Of Architecture - Bisera Gondevska
Livre non disponible
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Bisera Gondevska:
The Aestheticisation Of Architecture - nouveau livre

ISBN: 9783838349367

ID: 8dc89c91601ff8bc163bf84886acd7de

Through The Manipulation Of The Image As most products on the market, architecture relies on various means of advertising in order to become a desired commodity. Architects and Building Project Managers are not only in the business of constructing a sound structure but equally so in the business of identifying a particular demand & responding to a target market. With this in mind it is not at all surprising that modern advertising techniques are being applied to sell architecture in the same way that they are used to sell the average breakfast cereal. This book, therefore, provides a study into how far modern architecture relies on advertising, & furthermore, how desired ideologies are communicated through image association. The book also questions the effects of modern communication methods on the final product. Does a great advertising campaign transcribe to good architecture? What happens when great architecture is not strongly advertised? Taking into account image application methods & theories beyond the realm of architecture this book is a very interesting reference for professionals in the domain of Architecture, as well as Communication and Marketing. Bücher / Fremdsprachige Bücher / Englische Bücher 978-3-8383-4936-7, LAP Lambert Academic Publishing

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The Aestheticisation Of Architecture - Bisera Gondevska
Livre non disponible
(*)
Bisera Gondevska:
The Aestheticisation Of Architecture - nouveau livre

ISBN: 9783838349367

ID: 90751568

As most products on the market, architecture relies on various means of advertising in order to become a desired commodity. Architects and Building Project Managers are not only in the business of constructing a sound structure but equally so in the business of identifying a particular demand & responding to a target market. With this in mind it is not at all surprising that modern advertising techniques are being applied to sell architecture in the same way that they are used to sell the average breakfast cereal. This book, therefore, provides a study into how far modern architecture relies on advertising, & furthermore, how desired ideologies are communicated through image association. The book also questions the effects of modern communication methods on the final product. Does a great advertising campaign transcribe to good architecture? What happens when great architecture is not strongly advertised? Taking into account image application methods & theories beyond the realm of architecture this book is a very interesting reference for professionals in the domain of Architecture, as well as Communication and Marketing. Through The Manipulation Of The Image Buch (fremdspr.) Bücher>Fremdsprachige Bücher>Englische Bücher, LAP Lambert Academic Publishing

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Bisera Gondevska:
The Aestheticisation Of Architecture als Buch von Bisera Gondevska - edition reliée, livre de poche

ISBN: 9783838349367

ID: 151415878

The Aestheticisation Of Architecture:Through The Manipulation Of The Image Bisera Gondevska The Aestheticisation Of Architecture:Through The Manipulation Of The Image Bisera Gondevska Bücher > Kunst & Musik, LAP Lambert Acad. Publ.

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Gondevska, Bisera: The Aestheticisation Of Architecture
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Gondevska, Bisera: The Aestheticisation Of Architecture - nouveau livre

ISBN: 9783838349367

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Through The Manipulation Of The Image Through The Manipulation Of The Image Bücher > Kunst Musik

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Détails sur le livre
The Aestheticisation Of Architecture
Auteur:

Gondevska, Bisera

Titre:

The Aestheticisation Of Architecture

ISBN:

As most products on the market, architecture relies on various means of advertising in order to become a desired commodity. Architects and Building Project Managers are not only in the business of constructing a sound structure but equally so in the business of identifying a particular demand & responding to a target market. With this in mind it is not at all surprising that modern advertising techniques are being applied to sell architecture in the same way that they are used to sell the average breakfast cereal. This book, therefore, provides a study into how far modern architecture relies on advertising, & furthermore, how desired ideologies are communicated through image association. The book also questions the effects of modern communication methods on the final product. Does a great advertising campaign transcribe to good architecture? What happens when great architecture is not strongly advertised? Taking into account image application methods & theories beyond the realm of architecture this book is a very interesting reference for professionals in the domain of Architecture, as well as Communication and Marketing.

Informations détaillées sur le livre - The Aestheticisation Of Architecture


EAN (ISBN-13): 9783838349367
ISBN (ISBN-10): 3838349369
Version reliée
Livre de poche
Date de parution: 2010
Editeur: LAP Lambert Acad. Publ.
60 Pages
Poids: 0,106 kg
Langue: eng/Englisch

Livre dans la base de données depuis 05.08.2007 05:08:19
Livre trouvé récemment le 19.07.2017 10:08:15
ISBN/EAN: 9783838349367

ISBN - Autres types d'écriture:
3-8383-4936-9, 978-3-8383-4936-7


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