ISBN: 9783834968913
Dennis Herhausen examines how managers can successfully probe latent needs and uncover future needs of customers, labeled as proactive customer orientation. To answer this question, three… Plus…
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ISBN: 9783834968913
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2011, ISBN: 9783834968913
Construct Development and Managerial Implications, eBooks, eBook Download (PDF), 2011, [PU: Betriebswirtschaftlicher Verlag Gabler], Betriebswirtschaftlicher Verlag Gabler, 2011
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2011, ISBN: 9783834968913
Construct Development and Managerial Implications, 2011, eBook Download (PDF), eBooks, [PU: Betriebswirtschaftlicher Verlag Gabler]
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2011, ISBN: 9783834968913
Construct Development and Managerial Implications, eBooks, eBook Download (PDF), Auflage, [PU: Gabler Verlag], [ED: 1], Gabler Verlag, 2011
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ISBN: 9783834968913
Dennis Herhausen examines how managers can successfully probe latent needs and uncover future needs of customers, labeled as proactive customer orientation. To answer this question, three… Plus…
ISBN: 9783834968913
Understanding Proactive Customer Orientation - Construct Development and Managerial Implications: ab 79.99 € eBooks > Wirtschaft Gabler Betriebswirt.-Vlg eBook als pdf, Gabler Betriebswir… Plus…
2011
ISBN: 9783834968913
Construct Development and Managerial Implications, eBooks, eBook Download (PDF), 2011, [PU: Betriebswirtschaftlicher Verlag Gabler], Betriebswirtschaftlicher Verlag Gabler, 2011
2011, ISBN: 9783834968913
Construct Development and Managerial Implications, 2011, eBook Download (PDF), eBooks, [PU: Betriebswirtschaftlicher Verlag Gabler]
2011, ISBN: 9783834968913
Construct Development and Managerial Implications, eBooks, eBook Download (PDF), Auflage, [PU: Gabler Verlag], [ED: 1], Gabler Verlag, 2011
Données bibliographiques du meilleur livre correspondant
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Informations détaillées sur le livre - Understanding Proactive Customer Orientation
EAN (ISBN-13): 9783834968913
Date de parution: 2011
Editeur: Gabler Verlag
Livre dans la base de données depuis 2007-03-07T21:01:45+01:00 (Paris)
Page de détail modifiée en dernier sur 2024-02-10T05:43:47+01:00 (Paris)
ISBN/EAN: 9783834968913
ISBN - Autres types d'écriture:
978-3-8349-6891-3
Autres types d'écriture et termes associés:
Auteur du livre: herhaus, herhausen
Titre du livre: and understand, orient, orientation, understanding
Données de l'éditeur
Auteur: Dennis Herhausen
Titre: Understanding Proactive Customer Orientation - Construct Development and Managerial Implications
Editeur: Gabler Verlag; Betriebswirtschaftlicher Verlag Gabler
186 Pages
Date de parution: 2011-08-31
Wiesbaden; DE
Langue: Anglais
53,49 € (DE)
55,00 € (AT)
59,00 CHF (CH)
Available
XVII, 186 p. 10 illus.
EA; E107; eBook; Nonbooks, PBS / Wirtschaft/Werbung, Marketing; Marketing und Vertrieb; Verstehen; Customer Needs; Kundenbedürfnisse; Market Research; Markforschung; Marktorientierung; C; Marketing; Business and Management; BC
Dennis Herhausen examines how managers can successfully probe latent needs and uncover future needs of customers, labeled as proactive customer orientation. To answer this question, three stages of research are deployed: (1) An exploratory study investigating two different dimensions of proactive customer orientation, (2) a quantitative study investigating consequences, antecedents, and factors that moderate the effects of proactive customer orientation, and (3) a qualitative study investigating situation-specific recommendations on how to increase proactive customer orientation. Overall, a systematic change process is developed to guide managers that aim to increase their company's proactive customer orientation.Dennis Herhausen examines how managers can successfully probe latent needs and uncover future needs of customers, labeled as proactive customer orientation. To answer this question, three stages of research are deployed: (1) An exploratory study investigating two different dimensions of proactive customer orientation, (2) a quantitative study investigating consequences, antecedents, and factors that moderate the effects of proactive customer orientation, and (3) a qualitative study investigating situation-specific recommendations on how to increase proactive customer orientation. Overall, a systematic change process is developed to guide managers that aim to increase their company's proactive customer orientation.
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