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Open Evaluation: Integrating Users into the Selection of New Product Ideas (Markt- und Unternehmensentwicklung / Markets and Organisations)
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Open Evaluation: Integrating Users into the Selection of New Product Ideas (Markt- und Unternehmensentwicklung / Markets and Organisations) - livre d'occasion

ISBN: 9783834944863

ID: 987c160891b49f9cefdb0c6b0d096b9c

Selecting new product or service ideas that are worthwhile to be  exploited has always been a major challenge to firms of all kinds. Recent developments, however, add a new facet to the evaluation challenge. Initiatives such as innovation contests, in which interested users may submit their ideas or solutions to firm relevant problems, frequently lead to several tens of thousands of submissions. Consequently, solutions are needed that help identifying the most promising ideas. The bo Selecting new product or service ideas that are worthwhile to be  exploited has always been a major challenge to firms of all kinds. Recent developments, however, add a new facet to the evaluation challenge. Initiatives such as innovation contests, in which interested users may submit their ideas or solutions to firm relevant problems, frequently lead to several tens of thousands of submissions. Consequently, solutions are needed that help identifying the most promising ideas. The book Open Evaluation proposes a potential solution: integrating external stakeholders into the assessment of product and service ideas by means of IT, i.e. open evaluation. Based on both qualitative and quantitative research, the author examines design options, strategies, and the capacity of open evaluation to efficiently and effectively support decision-making for innovation.

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Open Evaluation - Jörg Haller
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Jörg Haller:
Open Evaluation - Livres de poche

ISBN: 9783834944863

[ED: Taschenbuch], [PU: Springer Gabler], Neuware - Selecting new product or service ideas that are worthwhile to beexploited has always been a major challenge to firms of all kinds. Recent developments, however, add a new facet to the evaluation challenge. Initiatives such as innovation contests, in which interested users may submit their ideas or solutions to firm relevant problems, frequently lead to several tens of thousands of submissions. Consequently, solutions are needed that help identifying the most promising ideas. The book 'Open Evaluation' proposes a potential solution: integrating external stakeholders into the assessment of product and service ideas by means of IT, i.e. open evaluation. Based on both qualitative and quantitative research, the author examines design options, strategies, and the capacity of open evaluation to efficiently and effectively support decision-making for innovation. , [SC: 0.00], Neuware, gewerbliches Angebot, FixedPrice, [GW: 335g]

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Open Evaluation: Integrating Users into the Selection of New Product Ideas - Jorg Haller
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Open Evaluation: Integrating Users into the Selection of New Product Ideas - Livres de poche

ISBN: 9783834944863

ID: 9783834944863

Open Evaluation: Integrating Users into the Selection of New Product Ideas Open-Evaluation~~J-rg-Haller Business>Marketing Strategies>Marketing Strategies Paperback, Springer Fachmedien Wiesbaden

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Open Evaluation - Jörg Haller
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Jörg Haller:
Open Evaluation - Livres de poche

2013, ISBN: 9783834944863

ID: 24508537

Integrating Users into the Selection of New Product Ideas, 2013, Softcover, Buch, [PU: Springer Fachmedien Wiesbaden GmbH]

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Open Evaluation - Haller, Jörg
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Haller, Jörg:
Open Evaluation - Livres de poche

2013, ISBN: 3834944866

Edition reliée, ID: 12394393

Integrating Users into the Selection of New Product Ideas - Buch, gebundene Ausgabe, 256 S., Beilagen: Paperback, Erschienen: 2013 - 2013. Springer Gabler

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Informations détaillées sur le livre - Open Evaluation


EAN (ISBN-13): 9783834944863
ISBN (ISBN-10): 3834944866
Version reliée
Livre de poche
Date de parution: 2013
Editeur: Springer Gabler
256 Pages
Poids: 0,335 kg
Langue: Englisch

Livre dans la base de données depuis 12.10.2009 21:29:02
Livre trouvé récemment le 10.08.2017 21:09:37
ISBN/EAN: 9783834944863

ISBN - Autres types d'écriture:
3-8349-4486-6, 978-3-8349-4486-3


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