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Contingency Factors of Marketing-Mix Standardization: German Consumer Goods Companies in Central and Eastern Europe - Roxana Codita
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Roxana Codita:
Contingency Factors of Marketing-Mix Standardization: German Consumer Goods Companies in Central and Eastern Europe - nouveau livre

ISBN: 9783834925961

ID: 978383492596

This study addresses the marketing-mix standardization issue in the Central and Eastern European context. Special consideration is given to the construct of product cultural specificity, for which a new measure is proposed. Roxana Codita, Books, Business and Finance, Marketing and Sales, Contingency Factors of Marketing-Mix Standardization: German Consumer Goods Companies in Central and Eastern Europe Books>Business and Finance>Marketing and Sales, Gabler Verlag

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Contingency Factors of Marketing-Mix Standardization: German Consumer Goods Companies in Central and Eastern Europe (Paperback) - Roxana Codita
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Roxana Codita:
Contingency Factors of Marketing-Mix Standardization: German Consumer Goods Companies in Central and Eastern Europe (Paperback) - Livres de poche

2010, ISBN: 3834925969

ID: 17668560074

[EAN: 9783834925961], Neubuch, [PU: Springer Fachmedien Wiesbaden, Germany], Language: English . Brand New Book ***** Print on Demand *****.This study addresses the marketing-mix standardization issue in the Central and Eastern European context. Special consideration is given to the construct of product cultural specificity, for which a new measure is proposed.

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Contingency Factors of Marketing-Mix Standardization: German Consumer Goods Companies in Central and Eastern Europe - Roxana Codita
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Contingency Factors of Marketing-Mix Standardization: German Consumer Goods Companies in Central and Eastern Europe - Livres de poche

ISBN: 9783834925961

ID: 9783834925961

Contingency Factors of Marketing-Mix Standardization: German Consumer Goods Companies in Central and Eastern Europe Contingency-Factors-of-Marketing-Mix-Standardization~~Roxana-Codita Business>Marketing Strategies>Marketing Strategies Paperback, Gabler Verlag

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Contingency Factors of Marketing-Mix Standardization: German Consumer Goods Companies in Central and Eastern Europe - Roxana Codita
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Contingency Factors of Marketing-Mix Standardization: German Consumer Goods Companies in Central and Eastern Europe - Livres de poche

ISBN: 9783834925961

ID: 9783834925961-U

Contingency Factors of Marketing-Mix Standardization: German Consumer Goods Companies in Central and Eastern Europe Contingency-Factors-of-Marketing-Mix-Standardization~~Roxana-Codita Business>Marketing Strategies>Marketing Strategies Paperback, Gabler Verlag

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Contingency Factors of Marketing-Mix Standardization - Roxana Codita
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Contingency Factors of Marketing-Mix Standardization - nouveau livre

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Détails sur le livre
Contingency Factors of Marketing-Mix Standardization: German Consumer Goods Companies in Central and Eastern Europe (Applied Marketing Science/Angewandte Marketingforschung)

:This study addresses the marketing-mix standardization issue in the Central and Eastern European context. Special consideration is given to the construct of product cultural specificity, for which a new measure is proposed. The newly developed measure exhibits satisfactory levels of reliability, face, convergent and discriminant validity, while further research is required to establish the construct's nomological validity. Findings reveal that German consumer goods companies adopt a high degree of marketing-mix standardization in Central and Eastern Europe, with product and promotion being the most standardized elements.

Informations détaillées sur le livre - Contingency Factors of Marketing-Mix Standardization: German Consumer Goods Companies in Central and Eastern Europe (Applied Marketing Science/Angewandte Marketingforschung)


EAN (ISBN-13): 9783834925961
ISBN (ISBN-10): 3834925969
Version reliée
Livre de poche
Date de parution: 2010
Editeur: Gabler, Betriebswirt.-Vlg
312 Pages
Poids: 0,488 kg
Langue: eng/Englisch

Livre dans la base de données depuis 09.04.2007 22:40:40
Livre trouvé récemment le 25.10.2017 13:21:59
ISBN/EAN: 9783834925961

ISBN - Autres types d'écriture:
3-8349-2596-9, 978-3-8349-2596-1


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