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International Consumer Behaviour in E-Commerce - Stefan Bodenburg
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Stefan Bodenburg:
International Consumer Behaviour in E-Commerce - nouveau livre

ISBN: 9783828821897

[ED: Buch], [PU: Tectum Verlag], Neuware - Within only a few years, business use of the Internet has grown from a cautious experiment to a major element of the world economy. Online auction Web sites have become one of the fastest growing areas of international e-commerce. Yet, relatively little is known about the online auction phenomena in different parts of the world. While a large number of consumers worldwide frequently participate in online auctions, research on this international consumer behaviour and on the question of 'what drives them to participate' is limited. This book by Stefan Bodenburg aims to predict consumer acceptance of online auction Web sites in New Zealand and Germany by proposing a set of key drivers for engaging consumers in online auctions. The framework uses the constructs of the Technology Acceptance Model (TAM) as a basis, extended by selected exogenous factors. The results indicate that the core TAM holds its explanatory power well in New Zealand and fundamentally so in Germany. However, the findings for the extended TAM demonstrate differences between consumers of the two countries, particularly with regard to their trust and risk perceptions. This book and its revised extended models can provide multinational business development strategists, Web site marketers and academics with an improved understanding of strategies and practices to employ., [SC: 0.00], Neuware, gewerbliches Angebot, 212x154x23 mm, [GW: 394g]

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International Consumer Behaviour in E-Commerce - Stefan Bodenburg
Livre non disponible
(*)
Stefan Bodenburg:
International Consumer Behaviour in E-Commerce - nouveau livre

ISBN: 9783828821897

ID: 87025a8dc848546d6c83576772543658

Within only a few years, business use of the Internet has grown from a cautious experiment to a major element of the world economy. Online auction Web sites have become one of the fastest growing areas of international e-commerce. Yet, relatively little is known about the online auction phenomena in different parts of the world. While a large number of consumers worldwide frequently participate in online auctions, research on this international consumer behaviour and on the question of "what drives them to participate" is limited.This book by Stefan Bodenburg aims to predict consumer acceptance of online auction Web sites in New Zealand and Germany by proposing a set of key drivers for engaging consumers in online auctions. The framework uses the constructs of the Technology Acceptance Model (TAM) as a basis, extended by selected exogenous factors.The results indicate that the core TAM holds its explanatory power well in New Zealand and fundamentally so in Germany. However, the findings for the extended TAM demonstrate differences between consumers of the two countries, particularly with regard to their trust and risk perceptions.This book and its revised extended models can provide multinational business development strategists, Web site marketers and academics with an improved understanding of strategies and practices to employ. Bücher / Sozialwissenschaften, Recht & Wirtschaft / Wirtschaft / Werbung & Marketing

Nouveaux livres Dodax.ch
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International Consumer Behaviour in E-Commerce - Online Auction Web Site Acceptance in New Zealand and Germany - Bodenburg, Stefan
Livre non disponible
(*)
Bodenburg, Stefan:
International Consumer Behaviour in E-Commerce - Online Auction Web Site Acceptance in New Zealand and Germany - nouveau livre

2010, ISBN: 9783828821897

[PU: Tectum], DE, [SC: 3.50], Neuware, gewerbliches Angebot, 268, [GW: 394g], 1., Aufl.

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International Consumer Behaviour in E-Commerce - Online Auction Web Site Acceptance in New Zealand and Germany - Bodenburg, Stefan
Livre non disponible
(*)
Bodenburg, Stefan:
International Consumer Behaviour in E-Commerce - Online Auction Web Site Acceptance in New Zealand and Germany - nouveau livre

2010, ISBN: 9783828821897

[PU: Tectum], DE, [SC: 0.00], Neuware, gewerbliches Angebot, 268, [GW: 394g], 1., Aufl.

Nouveaux livres Booklooker.de
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International Consumer Behaviour in E-Commerce - Online Auction Web Site Acceptance in New Zealand and Germany - Bodenburg, Stefan
Livre non disponible
(*)
Bodenburg, Stefan:
International Consumer Behaviour in E-Commerce - Online Auction Web Site Acceptance in New Zealand and Germany - nouveau livre

2010, ISBN: 9783828821897

[PU: Tectum], [SC: 0.00], Neuware, gewerbliches Angebot, [GW: 394g], 1., Aufl.

Nouveaux livres Booklooker.de
verschiedene Anbieter
Frais d'envoiVersandkostenfrei, Versand nach Deutschland (EUR 0.00)
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Détails sur le livre

Informations détaillées sur le livre - International Consumer Behaviour in E-Commerce


EAN (ISBN-13): 9783828821897
ISBN (ISBN-10): 3828821898
Version reliée
Livre de poche
Date de parution: 2010
Editeur: Tectum Verlag
250 Pages
Poids: 0,394 kg
Langue: eng/Englisch

Livre dans la base de données depuis 09.01.2009 12:35:15
Livre trouvé récemment le 16.07.2017 04:43:20
ISBN/EAN: 9783828821897

ISBN - Autres types d'écriture:
3-8288-2189-8, 978-3-8288-2189-7


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