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Innovative techniques in branding and communication of Mega events - Emmanuel Onyejeose
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Emmanuel Onyejeose:
Innovative techniques in branding and communication of Mega events - nouveau livre

ISBN: 9783659229046

ID: 3f43d1e639af08b42d4ba7d716391ffb

The purpose of this book is to put into innovative practices of the use of mega sport brands in effective marketing communication. Marketers and line managers have found the utility of sport as an omnibus vehicle to convey brand image as everyone gets on board because it sells every good product without racial prejudice, culture and the diversity of rich and poor business environments. The book comes handy at a time when sport has become a global commodity in a homogenised world economy. Readers will appreciate the adoption of social media as another imperative mix in corporate communication using the e-business tools which the IT solutions provide in convergence in communication techniques and goals. The author recommends to events managers as it explains the import of governance and transparency in forecasting hosting success levels as well as in sporting creativities and performance. Bücher / Ratgeber & Freizeit / Sport

Nouveaux livres Dodax.de
Nr. 57dab0ebc38b050912b53a54 Frais d'envoiVersandkosten: 0.0 EUR, Lieferzeit: 6 Tage, DE. (EUR 0.00)
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Innovative techniques in branding and communication of Mega events - Emmanuel Onyejeose
Livre non disponible
(*)
Emmanuel Onyejeose:
Innovative techniques in branding and communication of Mega events - nouveau livre

ISBN: 9783659229046

ID: 41d1292c795898dd787fe3c574f95670

The purpose of this book is to put into innovative practices of the use of mega sport brands in effective marketing communication. Marketers and line managers have found the utility of sport as an omnibus vehicle to convey brand image as everyone gets on board because it sells every good product without racial prejudice, culture and the diversity of rich and poor business environments. The book comes handy at a time when sport has become a global commodity in a homogenised world economy. Readers will appreciate the adoption of social media as another imperative mix in corporate communication using the e-business tools which the IT solutions provide in convergence in communication techniques and goals. The author recommends to events managers as it explains the import of governance and transparency in forecasting hosting success levels as well as in sporting creativities and performance. Buch / Broschur

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Innovative techniques in branding and communication of Mega events als Buch von EMMANUEL ONYEJEOSE - LAP Lambert Academic Publishing
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LAP Lambert Academic Publishing:
Innovative techniques in branding and communication of Mega events als Buch von EMMANUEL ONYEJEOSE - nouveau livre

ISBN: 9783659229046

ID: 820099489

Innovative techniques in branding and communication of Mega events ab 79 EURO E-business Innovative techniques in branding and communication of Mega events ab 79 EURO E-business Bücher > Ratgeber > Sport

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Innovative techniques in branding and communication of Mega events - ONYEJEOSE, EMMANUEL
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ONYEJEOSE, EMMANUEL:
Innovative techniques in branding and communication of Mega events - Livres de poche

2012, ISBN: 3659229040

Edition reliée, ID: 13119333

E-business - Buch, gebundene Ausgabe, 308 S., Beilagen: Paperback, Erschienen: 2012 LAP Lambert Academic Publishing

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Innovative techniques in branding and communication of Mega events - EMMANUEL ONYEJEOSE
Livre non disponible
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EMMANUEL ONYEJEOSE:
Innovative techniques in branding and communication of Mega events - Livres de poche

ISBN: 9783659229046

Paperback, [PU: LAP Lambert Academic Publishing]

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Informations détaillées sur le livre - Innovative techniques in branding and communication of Mega events


EAN (ISBN-13): 9783659229046
ISBN (ISBN-10): 3659229040
Version reliée
Livre de poche
Date de parution: 2012
Editeur: LAP Lambert Academic Publishing

Livre dans la base de données depuis 04.08.2007 11:24:25
Livre trouvé récemment le 23.10.2017 20:31:06
ISBN/EAN: 9783659229046

ISBN - Autres types d'écriture:
3-659-22904-0, 978-3-659-22904-6


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