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Analysis of a strategic market expansion of a globally operating service provider using the example of DB Schenker Rail's acquisition of PCC Rail in Poland - Hendrik Lemke
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Analysis of a strategic market expansion of a globally operating service provider using the example of DB Schenker Rail's acquisition of PCC Rail in Poland - Livres de poche

2013, ISBN: 9783656600862

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Analysis of a Strategic Market Expansion of a Globally Operating Service Provider Using the Example of DB Schenker Rail's Acquisition of Pcc Rail in Poland - Hendrik Lemke
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Analysis of a Strategic Market Expansion of a Globally Operating Service Provider Using the Example of DB Schenker Rail's Acquisition of Pcc Rail in Poland - Livres de poche

2013, ISBN: 9783656600862

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Analysis of a strategic market expansion of a glob - Livres de poche

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Analysis of a strategic market expansion of a globally operating service provider using the example of DB Schenker Rail's acquisition of PCC Rail in Poland - Livres de poche

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Analysis of a Strategic Market Expansion of a Globally Operating Service Provider Using the Example of DB Schenker Rail's Acquisition of Pcc Rail in P

Bachelor Thesis from the year 2013 in the subject Business economics - Business Management, Corporate Governance, grade: 1,3, European University Viadrina Frankfurt (Oder), language: English, abstract: The bachelor thesis at hand deals with the performance analysis of a globally operating service provider after a completed market expansion in an international context. This subject is elucidated by reference to the example of DB Schenker Rail's entry into the Polish rail freight market through the acquisition of PCC Rail. First, the Polish rail freight market is analyzed from an industry perspective based on Michael Porter's Five Forces model to identify the forces acting upon a company and the estimated profitability of the respective industry. Subsequently, a statement on whether the results of the overall industry are in alignment with the example DB Schenker Rail is made. The term profitability is operationalized through the introduction of the profit margin and the respective profit margins are checked against each other. By means of this result, and the inclusion of other quantitative and qualitative performance measures, a conclusive statement is made on whether DB Schenker Rail's market entry in Poland can be considered a success.

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EAN (ISBN-13): 9783656600862
ISBN (ISBN-10): 3656600864
Version reliée
Livre de poche
Date de parution: 2013
Editeur: GRIN Verlag GmbH

Livre dans la base de données depuis 2014-10-10T09:07:35+02:00 (Paris)
Page de détail modifiée en dernier sur 2021-12-02T15:38:49+01:00 (Paris)
ISBN/EAN: 9783656600862

ISBN - Autres types d'écriture:
3-656-60086-4, 978-3-656-60086-2
Autres types d'écriture et termes associés:
Auteur du livre: lemke
Titre du livre: pcc, expansion through acquisition, schenker


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9783656600886 Analysis of a strategic market expansion of a globally operating service provider using the example of DB Schenker Rail?s acquisition of PCC Rail in Poland (Hendrik Lemke)


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