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Brand management and marketing of luxury goods, From the historical development of luxury to our present-day perception - Lucie Scholz
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Lucie Scholz:

Brand management and marketing of luxury goods, From the historical development of luxury to our present-day perception - nouveau livre

2012, ISBN: 9783656120728

ID: 9200000046456860

Master's Thesis from the year 2011 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,3, University of Applied Sciences Neu-Ulm , language: English, abstract: Luxury as is the case with most abstract notions has a somewhat floating and mercurial character. It has undergone considerable changes during the last centuries (Kapferer 2008; Lasslop 2005; Valtin 2008) and there are good reasons for supposing that the concept will be subj..., Master's Thesis from the year 2011 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,3, University of Applied Sciences Neu-Ulm , language: English, abstract: Luxury as is the case with most abstract notions has a somewhat floating and mercurial character. It has undergone considerable changes during the last centuries (Kapferer 2008; Lasslop 2005; Valtin 2008) and there are good reasons for supposing that the concept will be subject to changes in the future as well. Luxury finds its expression in tangible products or services and there is a huge industry which caters to the needs of those who can afford the ultimate in price and quality. We will try and analyse the ways and means with which luxury goods succeed in finding or defending their position in this highly competitive market (Strauss 2011: online). In order to better understand the concept of luxury in our time it is useful to highlight some historical and economic factors which have contributed to the shaping of our present-day perception without attempting an in-depth historical or sociological analysis.Soort: Met illustraties; Taal: Engels; Formaat: ePub met kopieerbeveiliging (DRM) van Adobe; Kopieerrechten: Het kopiëren van (delen van) de pagina's is niet toegestaan ; Geschikt voor: Alle e-readers geschikt voor ebooks in ePub formaat. Tablet of smartphone voorzien van een app zoals de bol.com Kobo app.; Verschijningsdatum: februari 2012; ISBN10: 3656120722; ISBN13: 9783656120728; , Engelstalig | Ebook | 2012, Studie & Management, Marketing & Communicatie, Algemeen, Studie & Management, Economie & Bedrijf, Grin Verlag

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Brand management and marketing of luxury goods, From the historical development of luxury to our present-day perception - Lucie Scholz
Livre non disponible
(*)

Lucie Scholz:

Brand management and marketing of luxury goods, From the historical development of luxury to our present-day perception - nouveau livre

2012, ISBN: 9783656120728

ID: 9200000046456860

Master's Thesis from the year 2011 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,3, University of Applied Sciences Neu-Ulm , language: English, abstract: Luxury as is the case with most abstract notions has a somewhat floating and mercurial character. It has undergone considerable changes during the last centuries (Kapferer 2008; Lasslop 2005; Valtin 2008) and there are good reasons for supposing that the concept will be subj..., Master's Thesis from the year 2011 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,3, University of Applied Sciences Neu-Ulm , language: English, abstract: Luxury as is the case with most abstract notions has a somewhat floating and mercurial character. It has undergone considerable changes during the last centuries (Kapferer 2008; Lasslop 2005; Valtin 2008) and there are good reasons for supposing that the concept will be subject to changes in the future as well. Luxury finds its expression in tangible products or services and there is a huge industry which caters to the needs of those who can afford the ultimate in price and quality. We will try and analyse the ways and means with which luxury goods succeed in finding or defending their position in this highly competitive market (Strauss 2011: online). In order to better understand the concept of luxury in our time it is useful to highlight some historical and economic factors which have contributed to the shaping of our present-day perception without attempting an in-depth historical or sociological analysis.Soort: Met illustraties; Taal: Engels; Formaat: ePub met kopieerbeveiliging (DRM) van Adobe; Kopieerrechten: Het kopiëren van (delen van) de pagina's is niet toegestaan ; Geschikt voor: Alle e-readers geschikt voor ebooks in ePub formaat. Tablet of smartphone voorzien van een app zoals de bol.com Kobo app.; Verschijningsdatum: februari 2012; ISBN10: 3656120722; ISBN13: 9783656120728; , Engelstalig | Ebook | 2012, Studie & Management, Economie & Bedrijf, Studie & Management, Marketing & Communicatie, Grin Verlag

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Brand management and marketing of luxury goods - Lucie Scholz
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Lucie Scholz:
Brand management and marketing of luxury goods - nouveau livre

2

ISBN: 9783656120728

ID: 166819783656120728

Master's Thesis from the year 2011 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,3, University of Applied Sciences Neu-Ulm, language: English, abstract: Luxury as is the case with most abstract notions has a somewhat floating and mercurial character. It has undergone considerable changes during the last centuries (Kapferer 2008; Lasslop 2005; Valtin 2008) and there are good reasons for supposing that the concept will be subj Master's Thesis from the year 2011 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,3, University of Applied Sciences Neu-Ulm, language: English, abstract: Luxury as is the case with most abstract notions has a somewhat floating and mercurial character. It has undergone considerable changes during the last centuries (Kapferer 2008; Lasslop 2005; Valtin 2008) and there are good reasons for supposing that the concept will be subject to changes in the future as well. Luxury finds its expression in tangible products or services and there is a huge industry which caters to the needs of those who can afford the ultimate in price and quality. We will try and analyse the ways and means with which luxury goods succeed in finding or defending their position in this highly competitive market (Strauss 2011: online). In order to better understand the concept of luxury in our time it is useful to highlight some historical and economic factors which have contributed to the shaping of our present-day perception without attempting an in-depth historical or sociological analysis. Marketing & Sales, Business & Finance, Brand management and marketing of luxury goods~~ Lucie Scholz~~Marketing & Sales~~Business & Finance~~9783656120728, en, Brand management and marketing of luxury goods, Lucie Scholz, 9783656120728, GRIN Verlag, 02/06/2012, , , , GRIN Verlag, 02/06/2012

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Brand management and marketing of luxury goods: From the historical development of luxury to our present-day perception - Lucie Scholz
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Lucie Scholz:
Brand management and marketing of luxury goods: From the historical development of luxury to our present-day perception - nouveau livre

ISBN: 9783656120728

ID: 9783656120728

Brand management and marketing of luxury goods: From the historical development of luxury to our present-day perception Brand-management-and-marketing-of-luxury-goods~~Lucie-Scholz Business>Marketing Strategies>Marketing Strategies NOOK Book (eBook), GRIN Verlag GmbH

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Brand management and marketing of luxury goods - Lucie Scholz
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Brand management and marketing of luxury goods - Première édition

2012, ISBN: 9783656120728

ID: 22802566

From the historical development of luxury to our present-day perception, [ED: 1], Auflage, eBook Download (EPUB,PDF), eBooks, [PU: GRIN Verlag]

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Détails sur le livre
Brand Management and Marketing of Luxury Goods
Auteur:

Scholz, Lucie

Titre:

Brand Management and Marketing of Luxury Goods

ISBN:

9783656120728

Informations détaillées sur le livre - Brand Management and Marketing of Luxury Goods


EAN (ISBN-13): 9783656120728
Date de parution: 2012
Editeur: GRIN Verlag

Livre dans la base de données depuis 18.02.2008 21:08:21
Livre trouvé récemment le 23.01.2017 16:59:07
ISBN/EAN: 9783656120728

ISBN - Autres types d'écriture:
978-3-656-12072-8

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