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Virtual online worlds - Enabling technologies to establish interwoven relationships to network constituents in an emerging virtual marketspace - Benjamin Bach
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Benjamin Bach:
Virtual online worlds - Enabling technologies to establish interwoven relationships to network constituents in an emerging virtual marketspace - Livres de poche

2008, ISBN: 3640204972

ID: 9438164417

[EAN: 9783640204977], Neubuch, [PU: Grin Verlag Nov 2008], This item is printed on demand - Print on Demand Titel. - Master's Thesis from the year 2007 in the subject Business economics - Miscellaneous, grade: 1st, University of Lincoln (Faculty of Business & Law), course: International Marketing Strategy, 150 entries in the bibliography, language: English, abstract: PurposeThis dissertation analyses whether Second Life, as an emerging interactiveonline environment, provides marketers with the scope to establishinterwoven relationships to network constituents, and highlights theimportance and benefits arising from enabling technologies to businessmarketing operations.Design / Methodology / ApproachThe correlation to previous work was critically addressed with a focal pointset on relationship, and e-marketing approaches and strategies, whilsthighlighting the potential of an utilisation of virtual worlds / communities.The methodological approach was of an inductive philosophy bygathering information about Second Life from a corporate and anindividual point of view. This took the form of a self-administered Internetmediated questionnaire, a semi-structured telephone interview and aparticipant observation.FindingsThrough a conceptual analysis of the virtual community of Second Life interms of exploring reasons for participation and benefits received from animmersion into Second Life, the research study indicated that corporateinvolvement in this innovative environment can offer marketers withopportunities to establish relationships to existing and potential networkconstituents.Research Limitations / ImplicationsThis marketing research study identified limitations due to its topical nature,as the number of research publications is limited with regards to themomentum of Second Life s innovative virtual 3-D environment and hence,research in this arena is only just emerging and has not been empiricallytested. The evolving virtual world environment along with the possiblenecessity for marketers to both establish a presence and demonstrateinnovative marketing approaches to capture a tech-savvy audience,identify the implications for this dissertation. 188 pp. Englisch

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Virtual online worlds - Enabling technologies to establish interwoven relationships to network constituents in an emergi - Bach, Benjamin
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Bach, Benjamin:
Virtual online worlds - Enabling technologies to establish interwoven relationships to network constituents in an emergi - Livres de poche

2008, ISBN: 9783640204977

[ED: Softcover], [PU: Grin Verlag], Master's Thesis from the year 2007 in the subject Business economics - Miscellaneous, grade: 1st, University of Lincoln (Faculty of Business & Law), course: International Marketing Strategy, 150 entries in the bibliography, language: English, abstract: Purpose This dissertation analyses whether Second Life, as an emerging interactive online environment, provides marketers with the scope to establish interwoven relationships to network constituents, and highlights the importance and benefits arising from enabling technologies to business marketing operations. Design / Methodology / Approach The correlation to previous work was critically addressed with a focal point set on relationship, and e-marketing approaches and strategies, whilst highlighting the potential of an utilisation of virtual worlds / communities. The methodological approach was of an inductive philosophy by gathering information about Second Life from a corporate and an individual point of view. This took the form of a self-administered Internetmediated questionnaire, a semi-structured telephone interview and a participant observation. Findings Through a conceptual analysis of the virtual community of Second Life in terms of exploring reasons for participation and benefits received from an immersion into Second Life, the research study indicated that corporate involvement in this innovative environment can offer marketers with opportunities to establish relationships to existing and potential network constituents. Research Limitations / Implications This marketing research study identified limitations due to its topical nature, as the number of research publications is limited with regards to the momentum of Second Life's innovative virtual 3-D environment and hence, research in this arena is only just emerging and has not been empirically tested. The evolving virtual world environment along with the possible necessity for marketers to both establish a presence and demonstrate innovative marketing approaches to capture a tech-savvy audience, identify the implications for this dissertation.2008. 188 S. 3 Farbabb. 210 mmVersandfertig in 3-5 Tagen, [SC: 0.00]

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Virtual online worlds - Enabling technologies to establish interwoven relationships to network constituents in an emerging virtual marketspace - Benjamin Bach
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Benjamin Bach:
Virtual online worlds - Enabling technologies to establish interwoven relationships to network constituents in an emerging virtual marketspace - nouveau livre

2007, ISBN: 9783640204977

ID: d6d97485a5909a62d3cbe7f3d05fda02

Virtual online worlds - Enabling technologies to establish interwoven relationships to network constituents in an emerging virtual marketspace Master's Thesis from the year 2007 in the subject Business economics - Miscellaneous, grade: 1st, University of Lincoln (Faculty of Business & Law), course: International Marketing Strategy, 150 entries in the bibliography, language: English, abstract: Purpose This dissertation analyses whether Second Life, as an emerging interactive online environment, provides marketers with the scope to establish interwoven relationships to network constituents, and highlights the importance and benefits arising from enabling technologies to business marketing operations. Design / Methodology / Approach The correlation to previous work was critically addressed with a focal point set on relationship, and e-marketing approaches and strategies, whilst highlighting the potential of an utilisation of virtual worlds / communities. The methodological approach was of an inductive philosophy by gathering information about Second Life from a corporate and an individual point of view. This took the form of a self-administered Internetmediated questionnaire, a semi-structured telephone interview and a participant observation. Findings Through a conceptual analysis of the virtual community of Second Life in terms of exploring reasons for participation and benefits received from an immersion into Second Life, the research study indicated that corporate involvement in this innovative environment can offer marketers with opportunities to establish relationships to existing and potential network constituents. Research Limitations / Implications This marketing research study identified limitations due to its topical nature, as the number of research publications is limited with regards to the momentum of Second Life's innovative virtual 3-D environment and hence, research in this arena is only just emerging and has not been empirically tested. The evolving virtual world environment along with the possible necessity for marketers to bo Bücher / Fremdsprachige Bücher / Englische Bücher 978-3-640-20497-7, GRIN

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Virtual online worlds - Enabling technologies to establish interwoven relationships to network constituents in an emerging virtual marketspace - Benjamin Bach
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Benjamin Bach:
Virtual online worlds - Enabling technologies to establish interwoven relationships to network constituents in an emerging virtual marketspace - nouveau livre

2007, ISBN: 9783640204977

ID: 224521232

Master´s Thesis from the year 2007 in the subject Business economics - Miscellaneous, grade: 1st, University of Lincoln (Faculty of Business & Law), course: International Marketing Strategy, 150 entries in the bibliography, language: English, abstract: Purpose This dissertation analyses whether Second Life, as an emerging interactive online environment, provides marketers with the scope to establish interwoven relationships to network constituents, and highlights the importance and benefits arising from enabling technologies to business marketing operations. Design / Methodology / Approach The correlation to previous work was critically addressed with a focal point set on relationship, and e-marketing approaches and strategies, whilst highlighting the potential of an utilisation of virtual worlds / communities. The methodological approach was of an inductive philosophy by gathering information about Second Life from a corporate and an individual point of view. This took the form of a self-administered Internetmediated questionnaire, a semi-structured telephone interview and a participant observation. Findings Through a conceptual analysis of the virtual community of Second Life in terms of exploring reasons for participation and benefits received from an immersion into Second Life, the research study indicated that corporate involvement in this innovative environment can offer marketers with opportunities to establish relationships to existing and potential network constituents. Research Limitations / Implications This marketing research study identified limitations due to its topical nature, as the number of research publications is limited with regards to the momentum of Second Life´s innovative virtual 3-D environment and hence, research in this arena is only just emerging and has not been empirically tested. The evolving virtual world environment along with the possible necessity for marketers to bo Virtual online worlds - Enabling technologies to establish interwoven relationships to network constituents in an emerging virtual marketspace Buch (fremdspr.) Bücher>Fremdsprachige Bücher>Englische Bücher, GRIN

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Virtual online worlds - Enabling technologies to establish interwoven relationships to network constituents in an emerging virtual marketspace - Bach, Benjamin
Livre non disponible
(*)
Bach, Benjamin:
Virtual online worlds - Enabling technologies to establish interwoven relationships to network constituents in an emerging virtual marketspace - Livres de poche

2008, ISBN: 9783640204977

[ED: Softcover], [PU: Grin Verlag], Master's Thesis from the year 2007 in the subject Business economics - Miscellaneous, grade: 1st, University of Lincoln (Faculty of Business & Law), course: International Marketing Strategy, 150 entries in the bibliography, language: English, abstract: Purpose This dissertation analyses whether Second Life, as an emerging interactive online environment, provides marketers with the scope to establish interwoven relationships to network constituents, and highlights the importance and benefits arising from enabling technologies to business marketing operations. Design / Methodology / Approach The correlation to previous work was critically addressed with a focal point set on relationship, and e-marketing approaches and strategies, whilst highlighting the potential of an utilisation of virtual worlds / communities. The methodological approach was of an inductive philosophy by gathering information about Second Life from a corporate and an individual point of view. This took the form of a self-administered Internetmediated questionnaire, a semi-structured telephone interview and a participant observation. Findings Through a conceptual analysis of the virtual community of Second Life in terms of exploring reasons for participation and benefits received from an immersion into Second Life, the research study indicated that corporate involvement in this innovative environment can offer marketers with opportunities to establish relationships to existing and potential network constituents. Research Limitations / Implications This marketing research study identified limitations due to its topical nature, as the number of research publications is limited with regards to the momentum of Second Life's innovative virtual 3-D environment and hence, research in this arena is only just emerging and has not been empirically tested. The evolving virtual world environment along with the possible necessity for marketers to bo 2008. 188 S. 3 Farbabb. 210 mm Versandfertig in 3-5 Tagen, DE, [SC: 0.00], Neuware, gewerbliches Angebot, offene Rechnung (Vorkasse vorbehalten)

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Détails sur le livre
Virtual online worlds - Enabling technologies to establish interwoven relationships to network constituents in an emerging virtual marketspace

Master Thesis from the year 2007 in the subject Economics / Business, Miscellaneous, grade: 1st, University of Lincoln (Faculty of Business & Law), course: International Marketing Strategy, 150 entries in the bibliography, language: English, abstract: Purpose This dissertation analyses whether Second Life, as an emerging interactive online environment, provides marketers with the scope to establish interwoven relationships to network constituents, and highlights the importance and benefits arising from enabling technologies to business marketing operations. Design / Methodology / Approach The correlation to previous work was critically addressed with a focal point set on relationship, and e-marketing approaches and strategies, whilst highlighting the potential of an utilisation of virtual worlds / communities. The methodological approach was of an inductive philosophy by gathering information about Second Life from a corporate and an individual point of view. This took the form of a self-administered Internetmediated questionnaire, a semi-structured telephone interview and a participant observation. Findings Through a conceptual analysis of the virtual community of Second Life in terms of exploring reasons for participation and benefits received from an immersion into Second Life, the research study indicated that corporate involvement in this innovative environment can offer marketers with opportunities to establish relationships to existing and potential network constituents. Research Limitations / Implications This marketing research study identified limitations due to its topical nature, as the number of research publications is limited with regards to the momentum of Second Life's innovative virtual 3-D environment and hence, research in this arena is only just emerging and has not been empirically tested. The evolving virtual world environment along with the possible necessity for marketers to both establish a presence and demonstrate innovative marketing approaches to capture a tech-savvy audience, identify the implications for this dissertation.

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EAN (ISBN-13): 9783640204977
ISBN (ISBN-10): 3640204972
Livre de poche
Date de parution: 2008
Editeur: GRIN Verlag
188 Pages
Poids: 0,279 kg
Langue: eng/Englisch

Livre dans la base de données depuis 27.11.2008 15:04:38
Livre trouvé récemment le 21.07.2017 18:24:55
ISBN/EAN: 9783640204977

ISBN - Autres types d'écriture:
3-640-20497-2, 978-3-640-20497-7


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