. .
Français
France
Livres similaires
Autres livres qui pourraient ressembler au livre recherché:
Outils de recherche
s'inscrire

Connectez-vous avec Facebook:

S'inscrire
Mot de passe oublié?


Historique de recherche
Liste pense-bête
Liens vers eurolivre.fr

Partager ce livre sur…
Livre conseillé
Actualités
Conseils d'eurolivre.fr
Publicité
FILTRE
- 0 Résultats
prix le plus bas: 42,00 €, prix le plus élevé: 42,00 €, prix moyen: 42,00 €
Television Marketing - Jasmin Baumann
Livre non disponible
(*)
Jasmin Baumann:

Television Marketing - nouveau livre

ISBN: 9783639414714

ID: 543a52df9ab4896a1efa0ea81affa223

Characteristics, Instruments and Impact Revision with unchanged content. The German television market is not only the largest in Europe, but also highly competitive. The juxtaposition of state-owned and private te­le­vi­sion channels as well as the dual product market make the industry even more complex. Thus, particularly private broadcasting channels have to market their television programmes comprehensively to gain significant audience ratings, as only high ratings guarantee advertising revenues. But which marketing strategies does a TV channel have at its disposal to successfully attract and retain its audience? Baumann examines the mar­ket situation within which German broadcasting stations operate and explains why comprehensive marketing has become vital for the in­dus­try. By investigating the strategy pursued by the TV channel VOX when broadcasting the television series "Ally McBeal", the communication in­struments available to TV marketing and their impact on viewers are analysed and evaluated. Directed at marketing managers in television broadcasting as well as media students, this book gives an overview of current communication instruments and stimulates the reader to think of further ways and means to design marketing campaigns for television programmes. Bücher / Fremdsprachige Bücher / Englische Bücher 978-3-639-41471-4, AV Akademikerverlag

Nouveaux livres Buch.de
Nr. 32283089 Frais d'envoiBücher und alle Bestellungen die ein Buch enthalten sind versandkostenfrei, sonstige Bestellungen innerhalb Deutschland EUR 3,-, ab EUR 20,- kostenlos, Bürobedarf EUR 4,50, kostenlos ab EUR 45,-, Versandfertig in 2 - 3 Tagen, DE. (EUR 0.00)
Details...
(*) Livre non disponible signifie que le livre est actuellement pas disponible à l'une des plates-formes associées nous recherche.
Television Marketing - Jasmin Baumann
Livre non disponible
(*)

Jasmin Baumann:

Television Marketing - nouveau livre

ISBN: 9783639414714

ID: 130512065

Revision with unchanged content. The German television market is not only the largest in Europe, but also highly competitive. The juxtaposition of state-owned and private te­le­vi­sion channels as well as the dual product market make the industry even more complex. Thus, particularly private broadcasting channels have to market their television programmes comprehensively to gain significant audience ratings, as only high ratings guarantee advertising revenues. But which marketing strategies does a TV channel have at its disposal to successfully attract and retain its audience? Baumann examines the mar­ket situation within which German broadcasting stations operate and explains why comprehensive marketing has become vital for the in­dus­try. By investigating the strategy pursued by the TV channel VOX when broadcasting the television series ´´Ally McBeal´´, the communication in­struments available to TV marketing and their impact on viewers are analysed and evaluated. Directed at marketing managers in television broadcasting as well as media students, this book gives an overview of current communication instruments and stimulates the reader to think of further ways and means to design marketing campaigns for television programmes. Characteristics, Instruments and Impact Buch (fremdspr.) Bücher>Fremdsprachige Bücher>Englische Bücher, AV Akademikerverlag

Nouveaux livres Thalia.de
No. 32283089 Frais d'envoi, Versandfertig in 2 - 3 Tagen, DE (EUR 0.00)
Details...
(*) Livre non disponible signifie que le livre est actuellement pas disponible à l'une des plates-formes associées nous recherche.
Television Marketing - Jasmin Baumann
Livre non disponible
(*)
Jasmin Baumann:
Television Marketing - Livres de poche

2012

ISBN: 3639414713

ID: 10407758894

[EAN: 9783639414714], Neubuch, [PU: Av Akademikerverlag Mai 2012], This item is printed on demand - Print on Demand Titel. - Revision with unchanged content. The German television market is not only the largest in Europe, but also highly competitive. The juxtaposition of state-owned and private te le vi sion channels as well as the dual product market make the industry even more complex. Thus, particularly private broadcasting channels have to market their television programmes comprehensively to gain significant audience ratings, as only high ratings guarantee advertising revenues. But which marketing strategies does a TV channel have at its disposal to successfully attract and retain its audience Baumann examines the mar ket situation within which German broadcasting stations operate and explains why comprehensive marketing has become vital for the in dus try. By investigating the strategy pursued by the TV channel VOX when broadcasting the television series Ally McBeal , the communication in struments available to TV marketing and their impact on viewers are analysed and evaluated. Directed at marketing managers in television broadcasting as well as media students, this book gives an overview of current communication instruments and stimulates the reader to think of further ways and means to design marketing campaigns for television programmes. 80 pp. Englisch

Nouveaux livres Abebooks.de
AHA-BUCH GmbH, Einbeck, NDS, Germany [51283250] [Rating: 5 (von 5)]
NEW BOOK Frais d'envoiVersandkostenfrei (EUR 0.00)
Details...
(*) Livre non disponible signifie que le livre est actuellement pas disponible à l'une des plates-formes associées nous recherche.
Television Marketing - Baumann, Jasmin
Livre non disponible
(*)
Baumann, Jasmin:
Television Marketing - Livres de poche

ISBN: 9783639414714

[ED: Softcover], [PU: Av Akademikerverlag], Revision with unchanged content. The German television market is not only the largest in Europe, but also highly competitive. The juxtaposition of state-owned and private television channels as well as the dual product market make the industry even more complex. Thus, particularly private broadcasting channels have to market their television programmes comprehensively to gain significant audience ratings, as only high ratings guarantee advertising revenues. But which marketing strategies does a TV channel have at its disposal to successfully attract and retain its audience? Baumann examines the market situation within which German broadcasting stations operate and explains why comprehensive marketing has become vital for the industry. By investigating the strategy pursued by the TV channel VOX when broadcasting the television series "Ally McBeal", the communication instruments available to TV marketing and their impact on viewers are analysed and evaluated. Directed at marketing managers in television broadcasting as well as media students, this book gives an overview of current communication instruments and stimulates the reader to think of further ways and means to design marketing campaigns for television programmes.80 S.Versandfertig in 3-5 Tagen, [SC: 0.00]

Nouveaux livres Booklooker.de
buecher.de GmbH & Co. KG
Frais d'envoiVersandkostenfrei, Versand nach Deutschland (EUR 0.00)
Details...
(*) Livre non disponible signifie que le livre est actuellement pas disponible à l'une des plates-formes associées nous recherche.
Television Marketing - Jasmin Baumann
Livre non disponible
(*)
Jasmin Baumann:
Television Marketing - nouveau livre

ISBN: 9783639414714

ID: 2e66d7d097fd2b4add673ec25dd7f83e

Revision with unchanged content. The German television market is not only the largest in Europe, but also highly competitive. The juxtaposition of state-owned and private te le vi sion channels as well as the dual product market make the industry even more complex. Thus, particularly private broadcasting channels have to market their television programmes comprehensively to gain significant audience ratings, as only high ratings guarantee advertising revenues. But which marketing strategies does a TV channel have at its disposal to successfully attract and retain its audience? Baumann examines the mar ket situation within which German broadcasting stations operate and explains why comprehensive marketing has become vital for the in dus try. By investigating the strategy pursued by the TV channel VOX when broadcasting the television series Ally McBeal , the communication in struments available to TV marketing and their impact on viewers are analysed and evaluated. Directed at marketing managers in television broadcasting as well as media students, this book gives an overview of current communication instruments and stimulates the reader to think of further ways and means to design marketing campaigns for television programmes. Buch / Broschur, [PU: VDM Verlag Dr. Müller, Saarbrücken]

Nouveaux livres derClub.de
Nr. 6310383 Frais d'envoi, zzgl. Versandkosten, Livraison non-comprise
Details...
(*) Livre non disponible signifie que le livre est actuellement pas disponible à l'une des plates-formes associées nous recherche.