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Visual Images of Organizations - Olga Belova
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Olga Belova:
Visual Images of Organizations - Livres de poche

ISBN: 9783639091861

[ED: Taschenbuch], [PU: VDM Verlag], Neuware - Today visual images constitute one of the main channels of communication between public and organizations. But what do we know about ways in which visual messages are perceived and understood What role do authors, viewers, context of viewing and images play in the production of meaning What are the methods of visual analysis This book addresses these questions on both theoretical and empirical levels. It takes issue with traditional semiotic approaches which assume that we make sense of the visual in a rational and disembodied manner and that meanings are exchanged between authors and viewers of images in a unidirectional way. This study suggests that the nature of visual sense-making is far more complex. It is argued, with reference to Merleau-Ponty and Bakhtin s phenomenological writings, that vision represents a multi-directional and experiential engagement with the world, and that meanings arise in an embodied, contextualised and profoundly social interaction between beings and things. These propositions are further explored through a detailed analysis of advertising images. This book is of interest to anyone who wants to understand how visual communication works., DE, [SC: 0.00], Neuware, gewerbliches Angebot, 222x151x17 mm, 240, [GW: 377g], PayPal, offene Rechnung, Banküberweisung, Interntationaler Versand

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Visual Images of Organizations - Olga Belova
Livre non disponible
(*)
Olga Belova:
Visual Images of Organizations - Livres de poche

2008, ISBN: 3639091868

ID: 19725761927

[EAN: 9783639091861], Neubuch, [PU: VDM Verlag Dez 2008], Business & Economics|Management, Neuware - Today visual images constitute one of the main channels of communication between public and organizations. But what do we know about ways in which visual messages are perceived and understood What role do authors, viewers, context of viewing and images play in the production of meaning What are the methods of visual analysis This book addresses these questions on both theoretical and empirical levels. It takes issue with traditional semiotic approaches which assume that we make sense of the visual in a rational and disembodied manner and that meanings are exchanged between authors and viewers of images in a unidirectional way. This study suggests that the nature of visual sense-making is far more complex. It is argued, with reference to Merleau-Ponty and Bakhtin s phenomenological writings, that vision represents a multi-directional and experiential engagement with the world, and that meanings arise in an embodied, contextualised and profoundly social interaction between beings and things. These propositions are further explored through a detailed analysis of advertising images. This book is of interest to anyone who wants to understand how visual communication works. 240 pp. Deutsch

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Visual Images of Organizations - Olga Belova
Livre non disponible
(*)
Olga Belova:
Visual Images of Organizations - Livres de poche

2008, ISBN: 3639091868

ID: 19725727699

[EAN: 9783639091861], Neubuch, [PU: VDM Verlag Dez 2008], Business & Economics|Management, Neuware - Today visual images constitute one of the main channels of communication between public and organizations. But what do we know about ways in which visual messages are perceived and understood What role do authors, viewers, context of viewing and images play in the production of meaning What are the methods of visual analysis This book addresses these questions on both theoretical and empirical levels. It takes issue with traditional semiotic approaches which assume that we make sense of the visual in a rational and disembodied manner and that meanings are exchanged between authors and viewers of images in a unidirectional way. This study suggests that the nature of visual sense-making is far more complex. It is argued, with reference to Merleau-Ponty and Bakhtin s phenomenological writings, that vision represents a multi-directional and experiential engagement with the world, and that meanings arise in an embodied, contextualised and profoundly social interaction between beings and things. These propositions are further explored through a detailed analysis of advertising images. This book is of interest to anyone who wants to understand how visual communication works. 240 pp. Deutsch

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Visual Images of Organizations - Olga Belova
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Visual Images of Organizations - nouveau livre

ISBN: 9783639091861

ID: 1b23ee25e95f26ac3af853c75745bf59

Today visual images constitute one of the main, [PU: VDM Verlag Dr. Müller, Saarbrücken]

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Visual Images of Organizations
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Visual Images of Organizations - nouveau livre

ISBN: 9783639091861

ID: 1b23ee25e95f26ac3af853c75745bf59

Today visual images constitute one of the main, [PU: VDM Verlag Dr. Müller, Saarbrücken]

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Détails sur le livre
Visual Images of Organizations
Auteur:

Belova, Olga

Titre:

Visual Images of Organizations

ISBN:

Today visual images constitute one of the main channels of communication between public and organizations. But what do we know about ways in which visual messages are perceived and understood? What role do authors, viewers, context of viewing and images play in the production of meaning? What are the methods of visual analysis? This book addresses these questions on both theoretical and empirical levels. It takes issue with traditional semiotic approaches which assume that we make sense of the visual in a rational and disembodied manner and that meanings are exchanged between authors and viewers of images in a unidirectional way. This study suggests that the nature of visual sense-making is far more complex. It is argued, with reference to Merleau-Ponty and Bakhtin's phenomenological writings, that vision represents a multi-directional and experiential engagement with the world, and that meanings arise in an embodied, contextualised and profoundly social interaction between beings and things. These propositions are further explored through a detailed analysis of advertising images. This book is of interest to anyone who wants to understand how visual communication works.

Informations détaillées sur le livre - Visual Images of Organizations


EAN (ISBN-13): 9783639091861
ISBN (ISBN-10): 3639091868
Version reliée
Livre de poche
Date de parution: 2008
Editeur: VDM Verlag
240 Pages
Poids: 0,377 kg
Langue: ger/Deutsch

Livre dans la base de données depuis 12.06.2007 05:08:32
Livre trouvé récemment le 12.06.2017 12:52:55
ISBN/EAN: 9783639091861

ISBN - Autres types d'écriture:
3-639-09186-8, 978-3-639-09186-1


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