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Understanding the Chinese Consumer - Segmentation as the Basis for Marketing Strategies - Liu, Xiumei
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Liu, Xiumei:
Understanding the Chinese Consumer - Segmentation as the Basis for Marketing Strategies - Livres de poche

2011, ISBN: 9783639063493

[ED: Taschenbuch / Paperback], [PU: VDM Verlag Dr. Müller], Go east, young man. Sell one tube of toothpaste to everyperson in China, and you will become rich. That sounds simple.However, this book tells you otherwise: China is a vast nation withgreat diversity. How people act and what they buy may differgreatly from north to south, rich to poor, young to old, suburbanto rural. Understanding Chinese consumers and marketing to themeffectively requires market segmentation - the process of dividinga total market into separate groups. This book explores Chineseconsumers by applying the geographic, demographic, andpsychographic bases typically used for segmentation decisions.Additionally, it provides insights into how segmentation can beimplemented strategically. In this very informative book, authorXiumei Liu elaborates useful guidelines on how to apply the art ofsegmentation, which enables a company to serve the right customersat the right time, with the right products and at the right price.It is of interest to international marketers, practitioners,scholars, and those seeking to understand the Chinese consumerswhile doing or intending to do business in China., DE, [SC: 0.00], Neuware, gewerbliches Angebot, 22 cm, 80, [GW: 115g], Selbstabholung und Barzahlung, PayPal, offene Rechnung, Banküberweisung, De internationale scheepvaart

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Understanding the Chinese Consumer - Segmentation as the Basis for Marketing Strategies - Liu, Xiumei
Livre non disponible
(*)
Liu, Xiumei:
Understanding the Chinese Consumer - Segmentation as the Basis for Marketing Strategies - Livres de poche

2011, ISBN: 9783639063493

[ED: Taschenbuch / Paperback], [PU: VDM Verlag Dr. Müller], Go east, young man. Sell one tube of toothpaste to everyperson in China, and you will become rich. That sounds simple.However, this book tells you otherwise: China is a vast nation withgreat diversity. How people act and what they buy may differgreatly from north to south, rich to poor, young to old, suburbanto rural. Understanding Chinese consumers and marketing to themeffectively requires market segmentation - the process of dividinga total market into separate groups. This book explores Chineseconsumers by applying the geographic, demographic, andpsychographic bases typically used for segmentation decisions.Additionally, it provides insights into how segmentation can beimplemented strategically. In this very informative book, authorXiumei Liu elaborates useful guidelines on how to apply the art ofsegmentation, which enables a company to serve the right customersat the right time, with the right products and at the right price.It is of interest to international marketers, practitioners,scholars, and those seeking to understand the Chinese consumerswhile doing or intending to do business in China., DE, [SC: 0.00], Neuware, gewerbliches Angebot, 22 cm, 80, [GW: 115g], Selbstabholung und Barzahlung, PayPal, offene Rechnung, Banküberweisung, Internationaler Versand

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Understanding the Chinese Consumer : Segmentation as the Basis for Marketing Strategies - Xiumei Liu
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Xiumei Liu:
Understanding the Chinese Consumer : Segmentation as the Basis for Marketing Strategies - Livres de poche

2011, ISBN: 363906349X

ID: 9336281142

[EAN: 9783639063493], Neubuch, [PU: VDM Verlag Jul 2011], Business & Economics|General, This item is printed on demand - Print on Demand Neuware - Go east, young man. Sell one tube of toothpaste to everyperson in China, and you will become rich. That sounds simple.However, this book tells you otherwise: China is a vast nation withgreat diversity. How people act and what they buy may differgreatly from north to south, rich to poor, young to old, suburbanto rural. Understanding Chinese consumers and marketing to themeffectively requires market segmentation - the process of dividinga total market into separate groups. This book explores Chineseconsumers by applying the geographic, demographic, andpsychographic bases typically used for segmentation decisions.Additionally, it provides insights into how segmentation can beimplemented strategically. In this very informative book, authorXiumei Liu elaborates useful guidelines on how to apply the art ofsegmentation, which enables a company to serve the right customersat the right time, with the right products and at the right price.It is of interest to international marketers, practitioners,scholars, and those seeking to understand the Chinese consumerswhile doing or intending to do business in China. 80 pp. Englisch

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Understanding the Chinese Consumer - Xiumei Liu
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Xiumei Liu:
Understanding the Chinese Consumer - nouveau livre

ISBN: 9783639063493

ID: 4c1e1d72a565d305af702e4b4ef08356

Go east, young man. Sell one tube of toothpaste to everyperson in China, and you will become rich. That sounds simple.However, this book tells you otherwise: China is a vast nation withgreat diversity. How people act and what they buy may differgreatly from north to south, rich to poor, young to old, suburbanto rural. Understanding Chinese consumers and marketing to themeffectively requires market segmentation - the process of dividinga total market into separate groups. This book explores Chineseconsumers by applying the geographic, demographic, andpsychographic bases typically used for segmentation decisions.Additionally, it provides insights into how segmentation can beimplemented strategically. In this very informative book, authorXiumei Liu elaborates useful guidelines on how to apply the art ofsegmentation, which enables a company to serve the right customersat the right time, with the right products and at the right price.It is of interest to international marketers, practitioners,scholars, and those seeking to understand the Chinese consumerswhile doing or intending to do business in China. Bücher / Sozialwissenschaften, Recht & Wirtschaft / Wirtschaft, [PU: VDM Verlag Dr. Müller, Saarbrücken]

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Understanding the Chinese Consumer Segmentation as the Basis for Marketing Strategies - Liu, Xiumei
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Liu, Xiumei:
Understanding the Chinese Consumer Segmentation as the Basis for Marketing Strategies - nouveau livre

2011, ISBN: 363906349X

ID: A6013161

Kartoniert / Broschiert, mit Schutzumschlag neu, [PU:VDM Verlag]

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Détails sur le livre
Understanding the Chinese Consumer

Go east, young man. Sell one tube of toothpaste to every person in China, and you will become rich. That sounds simple. However, this book tells you otherwise: China is a vast nation with great diversity. How people act and what they buy may differ greatly from north to south, rich to poor, young to old, suburban to rural. Understanding Chinese consumers and marketing to them effectively requires market segmentation - the process of dividing a total market into separate groups. This book explores Chinese consumers by applying the geographic, demographic, and psychographic bases typically used for segmentation decisions. Additionally, it provides insights into how segmentation can be implemented strategically. In this very informative book, author Xiumei Liu elaborates useful guidelines on how to apply the art of segmentation, which enables a company to serve the right customers at the right time, with the right products and at the right price. It is of interest to international marketers, practitioners, scholars, and those seeking to understand the Chinese consumers while doing or intending to do business in China.

Informations détaillées sur le livre - Understanding the Chinese Consumer


EAN (ISBN-13): 9783639063493
ISBN (ISBN-10): 363906349X
Version reliée
Livre de poche
Date de parution: 2008
Editeur: VDM Verlag
80 Pages
Poids: 0,140 kg
Langue: eng/Englisch

Livre dans la base de données depuis 17.12.2008 12:19:29
Livre trouvé récemment le 20.10.2017 08:42:18
ISBN/EAN: 9783639063493

ISBN - Autres types d'écriture:
3-639-06349-X, 978-3-639-06349-3


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