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Communication Innovators or Laggards? - Diffusion of Innovations by U.S. Public Relations Practitioners
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Communication Innovators or Laggards? - Diffusion of Innovations by U.S. Public Relations Practitioners - Livres de poche

2008, ISBN: 9783639046212

[ED: Taschenbuch / Paperback], [PU: VDM Verlag Dr. Müller], Everett M. Rogers' diffusion of innovations theory was used as a framework to study 116 chapter members of the Public Relations Society of America (PRSA) in a Midwestern U.S. state. Web-based and paper-based surveys were used to collect the self-reporting data. According to Rogers (1986), "Diffusion is the process by which an innovation is communicated through certain channels over a period of time among members of a social system" (p. 117). Public relations practitioners are the members of the social system that were studied. Diffusion research centers on the conditions which increase or decrease the likelihood that a new idea, product, or practice will be adopted by members of a given culture. It is hoped that this thesis research will to add to the body of knowledge about diffusion of innovation in public relations by helping to identify the perceived innovation attributes, influences, obstacles and relative advantage of innovations by public relations practitioners. This could assist public relations agencies in weighing the pros and cons of future decisions and strategies for implementing innovations., [SC: 0.00], Neuware, gewerbliches Angebot, 220 mm, [GW: 150g]

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Communication Innovators or Laggards? - Carol Savery
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Communication Innovators or Laggards? - nouveau livre

ISBN: 9783639046212

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Everett M. Rogers' diffusion of innovations theory was used as a framework to study 116 chapter members of the Public Relations Society of America (PRSA) in a Midwestern U.S. state. Web-based and paper-based surveys were used to collect the self-reporting data. According to Rogers (1986), "Diffusion is the process by which an innovation is communicated through certain channels over a period of time among members of a social system" (p. 117). Public relations practitioners are the members of the social system that were studied. Diffusion research centers on the conditions which increase or decrease the likelihood that a new idea, product, or practice will be adopted by members of a given culture. It is hoped that this thesis research will to add to the body of knowledge about diffusion of innovation in public relations by helping to identify the perceived innovation attributes, influences, obstacles and relative advantage of innovations by public relations practitioners. This could assist public relations agencies in weighing the pros and cons of future decisions and strategies for implementing innovations. Bücher / Sozialwissenschaften, Recht & Wirtschaft / Sozialwissenschaften allgemein, [PU: VDM Verlag Dr. Müller, Saarbrücken]

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Communication Innovators or Laggards? - Carol Savery
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Carol Savery:
Communication Innovators or Laggards? - nouveau livre

ISBN: 9783639046212

ID: 572393451

Everett M. Rogers´ diffusion of innovations theory was used as a framework to study 116 chapter members of the Public Relations Society of America (PRSA) in a Midwestern U.S. state. Web-based and paper-based surveys were used to collect the self-reporting data. According to Rogers (1986), ´´Diffusion is the process by which an innovation is communicated through certain channels over a period of time among members of a social system´´ (p. 117). Public relations practitioners are the members of the social system that were studied. Diffusion research centers on the conditions which increase or decrease the likelihood that a new idea, product, or practice will be adopted by members of a given culture. It is hoped that this thesis research will to add to the body of knowledge about diffusion of innovation in public relations by helping to identify the perceived innovation attributes, influences, obstacles and relative advantage of innovations by public relations practitioners. This could assist public relations agencies in weighing the pros and cons of future decisions and strategies for implementing innovations. Diffusion of Innovations by U.S. Public Relations Practitioners Buch (fremdspr.) Bücher>Fremdsprachige Bücher>Englische Bücher, VDM

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Communication Innovators or Laggards?: Diffusion of Innovations by U.S. Public Relations Practitioners - Carol Savery
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Carol Savery:
Communication Innovators or Laggards?: Diffusion of Innovations by U.S. Public Relations Practitioners - Livres de poche

2008, ISBN: 9783639046212

ID: 599414670

VDM Verlag, 2008-07-29. Paperback. Used:Good. Buy with confidence. Excellent Customer Service & Return policy. Ships Fast. 24*7 Customer Service., VDM Verlag, 2008-07-29

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Communication Innovators or Laggards? - Diffusion of Innovations by U.S. Public Relations Practitioners - Carol Savery
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Communication Innovators or Laggards? - Diffusion of Innovations by U.S. Public Relations Practitioners - Livres de poche

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Paperback, [PU: VDM Verlag Dr. Mueller e.K.], Communication Studies, Communication Studies

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Détails sur le livre
Communication Innovators or Laggards?
Auteur:

Savery, Carol

Titre:

Communication Innovators or Laggards?

ISBN:

Everett M. Rogers\' diffusion of innovations theory was used as a framework to study 116 chapter members of the Public Relations Society of America (PRSA) in a Midwestern U.S. state. Web-based and paper-based surveys were used to collect the self-reporting data. According to Rogers (1986), \"Diffusion is the process by which an innovation is communicated through certain channels over a period of time among members of a social system\" (p. 117). Public relations practitioners are the members of the social system that were studied. Diffusion research centers on the conditions which increase or decrease the likelihood that a new idea, product, or practice will be adopted by members of a given culture. It is hoped that this thesis research will to add to the body of knowledge about diffusion of innovation in public relations by helping to identify the perceived innovation attributes, influences, obstacles and relative advantage of innovations by public relations practitioners. This could assist public relations agencies in weighing the pros and cons of future decisions and strategies for implementing innovations.

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EAN (ISBN-13): 9783639046212
ISBN (ISBN-10): 3639046218
Version reliée
Livre de poche
Date de parution: 2008
Editeur: VDM Verlag
100 Pages
Poids: 0,165 kg
Langue: eng/Englisch

Livre dans la base de données depuis 14.07.2007 21:50:25
Livre trouvé récemment le 10.07.2017 17:44:11
ISBN/EAN: 9783639046212

ISBN - Autres types d'écriture:
3-639-04621-8, 978-3-639-04621-2


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