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The Watercooler Effect: An Indispensable Guide To Understanding And Harnessing The Power Of Rumors - Nicholas Difonzo
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Nicholas Difonzo:
The Watercooler Effect: An Indispensable Guide To Understanding And Harnessing The Power Of Rumors - nouveau livre

2008, ISBN: 9781583333594

ID: 978158333359

A fresh look at informal communication, and how information spreads rapidly...An absorbing and compelling book. -Daniel J. Levitin, author of This Is Your Brain on Music and The World in Six Songs Nicholas DiFonzo is one of the world''s experts on why rumors spread. If you''ve ever wondered where rumors come from or whether some new rumor is true, this book will fascinate you. - Chip Heath, coauthor of Made to Stick: Why Some Ideas Survive and Others Die During the 2008 presidential election, both campaigns sought to detect, decipher, and defuse a host of derogatory rumors. After Hurricane Katrina, rumors swirled about stranded residents shooting rescue workers. Tipping off the economic crisis, costly rumors crippled financial institutions as they flew through the stock market. Pyschologist Nicholas DiFonzo has studied hearsay for more than fifteen years, and in this book he shows how the process that gave rise to these troubling rumors is fundamentally the same as a tête-à-tête around the company watercooler. With The Watercooler Effect, you''ll learn: *how businesses or campaigns can control destructive rumors *how to sort fact from fiction *why a no comment response can be more detrimental than helpful *how an organization can increase trust from within *why rumors can actually become more truthful the more they spread DiFonzo argues that rumors stem from our deeply rooted motivation to make sense of the world and are a window into both individual and group psychology. Using fascinating case studies and surprising research findings, The Watercooler Effect gives you the tools to find the truth behind the rumor. Nicholas Difonzo, Books, Health and Well Being, The Watercooler Effect: An Indispensable Guide To Understanding And Harnessing The Power Of Rumors Books>Health and Well Being, Penguin Publishing Group

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The Watercooler Effect: An Indispensable Guide to Understanding and Harnessing the Power of Rumors - DiFonzo Ph.D., Nicholas
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DiFonzo Ph.D., Nicholas:
The Watercooler Effect: An Indispensable Guide to Understanding and Harnessing the Power of Rumors - Livres de poche

2009, ISBN: 1583333592

ID: 14094989840

[EAN: 9781583333594], [PU: Avery], Psychology & Psychiatry|Applied Psychology, Psychology & Psychiatry|Social Psychology, Social Science|Sociology|General, This Book is in Good Condition. Clean Copy With Light Amount of Wear. 100% Guaranteed. Summary: "A fresh look at informal communication, and how information spreads rapidly.An absorbing and compelling book." -Daniel J. Levitin, author of This Is Your Brain on Music and The World in Six Songs "Nicholas DiFonzo is one of the world's experts on why rumors spread. If you've ever wondered where rumors come from or whether some new rumor is true, this book will fascinate you." - Chip Heath, coauthor of Made to Stick: Why Some Ideas Survive and Others Die During the 2008 presidential election, both campaigns sought to detect, decipher, and defuse a host of derogatory rumors. After Hurricane Katrina, rumors swirled about stranded residents shooting rescue workers. Tipping off the economic crisis, costly rumors crippled financial institutions as they flew through the stock market. Pyschologist Nicholas DiFonzo has studied hearsay for more than fifteen years, and in this book he shows how the process that gave rise to these troubling rumors is fundamentally the same as a tte--tte around the company watercooler. With The Watercooler Effect , you'll learn: * how businesses or campaigns can control destructive rumors * how to sort fact from fiction * why a "no comment" response can be more detrimental than helpful * how an organization can increase trust from within * why rumors can actually become more truthful the more they spread DiFonzo argues that rumors stem from our deeply rooted motivation to make sense of the world and are a window into both individual and group psychology. Using fascinating case studies and surprising research findings, The Watercooler Effect gives you the tools to find the truth behind the rumor.

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The Watercooler Effect: An Indispensable Guide to Understanding and Harnessing the Power of Rumors - DiFonzo Ph.D., Nicholas
Livre non disponible
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DiFonzo Ph.D., Nicholas:
The Watercooler Effect: An Indispensable Guide to Understanding and Harnessing the Power of Rumors - Livres de poche

2009, ISBN: 1583333592

ID: 14095948835

[EAN: 9781583333594], Neubuch, [PU: Avery], Psychology & Psychiatry|Applied Psychology, Psychology & Psychiatry|Social Psychology, Social Science|Sociology|General, Brand New, Unread Copy in Perfect Condition. A+ Customer Service! Summary: "A fresh look at informal communication, and how information spreads rapidly.An absorbing and compelling book." -Daniel J. Levitin, author of This Is Your Brain on Music and The World in Six Songs "Nicholas DiFonzo is one of the world's experts on why rumors spread. If you've ever wondered where rumors come from or whether some new rumor is true, this book will fascinate you." - Chip Heath, coauthor of Made to Stick: Why Some Ideas Survive and Others Die During the 2008 presidential election, both campaigns sought to detect, decipher, and defuse a host of derogatory rumors. After Hurricane Katrina, rumors swirled about stranded residents shooting rescue workers. Tipping off the economic crisis, costly rumors crippled financial institutions as they flew through the stock market. Pyschologist Nicholas DiFonzo has studied hearsay for more than fifteen years, and in this book he shows how the process that gave rise to these troubling rumors is fundamentally the same as a tte--tte around the company watercooler. With The Watercooler Effect , you'll learn: * how businesses or campaigns can control destructive rumors * how to sort fact from fiction * why a "no comment" response can be more detrimental than helpful * how an organization can increase trust from within * why rumors can actually become more truthful the more they spread DiFonzo argues that rumors stem from our deeply rooted motivation to make sense of the world and are a window into both individual and group psychology. Using fascinating case studies and surprising research findings, The Watercooler Effect gives you the tools to find the truth behind the rumor.

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The Watercooler Effect: An Indispensible Guide to Understanding and Harnessing the Power of Rumors (Paperback) - Nicholas DiFonzo
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Nicholas DiFonzo:
The Watercooler Effect: An Indispensible Guide to Understanding and Harnessing the Power of Rumors (Paperback) - Livres de poche

2009, ISBN: 1583333592

ID: 13552546391

[EAN: 9781583333594], Neubuch, [PU: Avery Publishing Group Inc.,U.S., United States], Language: English Brand New Book. A fresh look at informal communication, and how information spreads rapidly.An absorbing and compelling book. -Daniel J. Levitin, author of This Is Your Brain on Music and The World in Six Songs Nicholas DiFonzo is one of the world s experts on why rumors spread. If you ve ever wondered where rumors come from or whether some new rumor is true, this book will fascinate you. - Chip Heath, coauthor of Made to Stick: Why Some Ideas Survive and Others Die During the 2008 presidential election, both campaigns sought to detect, decipher, and defuse a host of derogatory rumors. After Hurricane Katrina, rumors swirled about stranded residents shooting rescue workers. Tipping off the economic crisis, costly rumors crippled financial institutions as they flew through the stock market. Pyschologist Nicholas DiFonzo has studied hearsay for more than fifteen years, and in this book he shows how the process that gave rise to these troubling rumors is fundamentally the same as a tete-a-tete around the company watercooler. With The Watercooler Effect, you ll learn: *how businesses or campaigns can control destructive rumors *how to sort fact from fiction *why a no comment response can be more detrimental than helpful *how an organization can increase trust from within *why rumors can actually become more truthful the more they spread DiFonzo argues that rumors stem from our deeply rooted motivation to make sense of the world and are a window into both individual and group psychology. Using fascinating case studies and surprising research findings, The Watercooler Effect gives you the tools to find the truth behind the rumor.

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The Watercooler Effect - DiFonzo, Nicholas
Livre non disponible
(*)
DiFonzo, Nicholas:
The Watercooler Effect - nouveau livre

2008, ISBN: 9781583333594

ID: 352804

"A fresh look at informal communication, and how information spreads rapidly...An absorbing and compelling book." -Daniel J. Levitin, author of This Is Your Brain on Music and The World in Six Songs "Nicholas DiFonzo is one of the world's experts on why rumors spread. If you've ever wondered where rumors come from or whether some new rumor is true, this book will fascinate you." - Chip Heath, coauthor of Made to Stick: Why Some Ideas Survive and Others Die During the 2008 presidential election, both campaigns sought to detect, decipher, and defuse a host of derogatory rumors. After Hurricane Katrina, rumors swirled about stranded residents shooting rescue workers. Tipping off the economic crisis, costly rumors crippled financial institutions as they flew through the stock market. Pyschologist Nicholas DiFonzo has studied hearsay for more than fifteen years, and in this book he shows how the process that gave rise to these troubling rumors is fundamentally the same as a tte--tte around the company watercooler. With The Watercooler Effect , you'll learn: *how businesses or campaigns can control destructive rumors *how to sort fact from fiction *why a "no comment" response can be more detrimental than helpful *how an organization can increase trust from within *why rumors can actually become more truthful the more they spread DiFonzo argues that rumors stem from our deeply rooted motivation to make sense of the world and are a window into both individual and group psychology. Using fascinating case studies and surprising research findings, The Watercooler Effect gives you the tools to find the truth behind the rumor. Social Science Social Science eBook, Penguin Publishing Group

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Détails sur le livre

Informations détaillées sur le livre - The Watercooler Effect: An Indispensable Guide to Understanding and Harnessing the Power of Rumors


EAN (ISBN-13): 9781583333594
ISBN (ISBN-10): 1583333592
Livre de poche
Date de parution: 2009
Editeur: AVERY PUB GROUP
291 Pages
Poids: 0,263 kg
Langue: eng/Englisch

Livre dans la base de données depuis 25.07.2011 10:37:15
Livre trouvé récemment le 21.10.2017 11:23:00
ISBN/EAN: 9781583333594

ISBN - Autres types d'écriture:
1-58333-359-2, 978-1-58333-359-4


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