2014, ISBN: 144626646X

Hardcover, [EAN: 9781446266465], SAGE Publications Ltd, SAGE Publications Ltd, Book, [PU: SAGE Publications Ltd], 2014-03-29, SAGE Publications Ltd, If you're reading this, the chances ar… Plus…

Hardcover, [EAN: 9781446266465], SAGE Publications Ltd, SAGE Publications Ltd, Book, [PU: SAGE Publications Ltd], 2014-03-29, SAGE Publications Ltd, If you're reading this, the chances are you're enrolled on an introductory marketing course and considering whether to buy this textbook or not. You are probably looking for something that covers everything in your course without being large and expensive. You would probably also like a colourful user-friendly text that uses simple English and makes the subject fun and easy to get to grips with. Marketing: An Introduction is tailor-made for you. This new edition has been further improved to include: * Buzz topics in marketing which you will need to engage with to achieve top grades such as digital marketing, global marketing and marketing ethics * An even greater emphasis on employability and marketing in the workplace to help you think about what you want to do beyond university life and how you transfer your new knowledge of marketing into the real world * More fun activities to try with your classmates or outside the classroom as private study * Improved video content on the companion website to help bring alive what you are learning * An interactive e-book and mobile study. This textbook is essential to anyone studying marketing for the first time at university., 659960, Brands & Corporate Identity, 268314, Sales & Marketing, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books<

ISBN: 9781446266465

Von Rosalind Masterson, David Pickton: Watch the video walkthrough to find out how your students can make the best use of the interactive resources that come with the new edition! With ea… Plus…

Von Rosalind Masterson, David Pickton: Watch the video walkthrough to find out how your students can make the best use of the interactive resources that come with the new edition! With each print copy of the new 3rd edition, students receive FREE access to the interactive eBook* giving them the flexibility to learn how, when and where they want.An individualized code on the inside back cover of each book gives access to an online version of the text on Vitalsource Bookshelf® and allows students to access the book from their computer, tablet, or mobile phone and make notes and highlights which will automatically sync wherever they go.Green coffee cups in the margins link students directly to a wealth of online resources. Click on the links below to see or hear an example of:Watch videos to get a better understanding of key concepts and provoke in-class discussionVisit websites and templates to help guide students’ study A dedicated Pinterest page with wealth of topical real world exa...; Wirtschaft > Spezielle Betriebswirtschaft > Marketing, Werbung, Marktforschung, SAGE Publications<

ISBN: 9781446266465

Marketing: An Introduction Marketing~~Rosalind-Masterson Business>Marketing Strategies>Marketing Strategies Hardcover, SAGE Publications

2014, ISBN: 9781446266465

[ED: 3], 3rd Revised edition, Hardcover, Buch, [PU: SAGE Publications Ltd]