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Fund Your Cause With Direct Mail: Secrets of Successful Direct Mail Fundraising - Hart, Benjamin
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Hart, Benjamin:
Fund Your Cause With Direct Mail: Secrets of Successful Direct Mail Fundraising - livre d'occasion

ISBN: 0915463962

ID: 4542889

This is the most complete guide ever written for non-specialists on direct mail fundraising.Ben Hart's direct mail programs have raised hundreds of millions of dollars for scores of non-profit organizations. But Hart's insights and secrets to profitable direct mail fundraising will work just as well for businesses and for-profit commercial enterprises. According to Hart, the three important rules for success in marketing through the mail are:* make sure that you are writing to the right people, that is, that you have secured the right mailing list* your letters should come across as a personal communication from one person to another* write about what your reader is interested in, not what you, the writer, are interested in. Hart's book is chock full of other rules, tips and axioms for effective letter writing, list selection, database management and the design and production of mailings that will help ensure success. Anyone who is involved in direct mail marketing on any level should read, and re-read, this book often. business and finance,business and investing,business writing,direct,education and reference,industries and professions,marketing,marketing and sales,nonprofit organizations and charities,skills Small Business & Entrepreneurship, Jameson Books, Inc.

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Fund Your Cause With Direct Mail: Secrets of Successful Direct Mail Fundraising - Benjamin Hart
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Benjamin Hart:
Fund Your Cause With Direct Mail: Secrets of Successful Direct Mail Fundraising - Livres de poche

ISBN: 9780915463961

ID: 9780915463961

Fund Your Cause With Direct Mail: Secrets of Successful Direct Mail Fundraising Fund-Your-Cause-with-Direct-Mail~~Benjamin-Hart Business>Marketing Strategies>Marketing Strategies Paperback, Jameson Books, Incorporated

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Fund Your Cause With Direct Mail: Secrets of Successful Direct Mail Fundraising - Hart, Benjamin
Livre non disponible
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Hart, Benjamin:
Fund Your Cause With Direct Mail: Secrets of Successful Direct Mail Fundraising - Livres de poche

2010, ISBN: 0915463962

ID: 22412206848

[EAN: 9780915463961], [PU: Jameson Books, Inc.], Business & Economics|Business Writing, Business & Economics|Marketing|Direct, Business & Economics|Nonprofit Organizations & Charities

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Fund Your Cause With Direct Mail: Secrets of Successful Direct Mail Fundraising - Hart, Benjamin
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Hart, Benjamin:
Fund Your Cause With Direct Mail: Secrets of Successful Direct Mail Fundraising - Livres de poche

2017, ISBN: 0915463962

ID: 22449578409

[EAN: 9780915463961], Neubuch, [PU: Jameson Books, Inc.], This item is printed on demand.

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Murray Media, North Miami Beach, FL, U.S.A. [59705792] [Rating: 5 (von 5)]
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Fund Your Cause With Direct Mail: Secrets of Successful Direct Mail Fundraising - Hart, Benjamin
Livre non disponible
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Hart, Benjamin:
Fund Your Cause With Direct Mail: Secrets of Successful Direct Mail Fundraising - Livres de poche

2010, ISBN: 9780915463961

ID: 13923737217

Paperback, Gebraucht, sehr guter Zustand, VI-, [PU: Jameson Books, Inc]

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Détails sur le livre
Fund Your Cause with Direct Mail: Secrets of Successful Direct Mail Fundraising

According to Hart, the three important rules for success in marketing through the mail are: - make sure that you are writing to the right people, that is, that you have secured the right mailing list- your letters should come across as a personal communication from one person to another- write about what your reader is interested in, not what you, the writer, are interested in. Hart's book is chock full of other rules, tips and axioms for effective letter writing, list selection, database management and the design and production of mailings that will help ensure success. Anyone who is involved in direct mail marketing on any level should read, and re-read, this book often. Until now there has not been a direct mail handbook of this quality and range for those not in the profession.- Until now there has not been a direct mail handbook of this quality and range for those not in the profession.- Hart offers trenchant advice on how to do direct marketing on the internet, by applying his basic set of rules- For anyone raising money for a charity, a school, a church, a hospital, a sports team, a political campaign, children and refugees, and other causes

Informations détaillées sur le livre - Fund Your Cause with Direct Mail: Secrets of Successful Direct Mail Fundraising


EAN (ISBN-13): 9780915463961
ISBN (ISBN-10): 0915463962
Livre de poche
Date de parution: 2010
Editeur: Jameson Books
320 Pages
Poids: 0,441 kg
Langue: eng/Englisch

Livre dans la base de données depuis 28.05.2007 18:36:28
Livre trouvé récemment le 28.11.2017 12:40:53
ISBN/EAN: 9780915463961

ISBN - Autres types d'écriture:
0-915463-96-2, 978-0-915463-96-1


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