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Phrases That Sell Phrases That Sell: The Ultimate Phrase Finder to Help You Promote Your Productsthe Ultimate Phrase Finder to Hel - Werz, Edward / Germain, Sally / Werz Edward
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Werz, Edward / Germain, Sally / Werz Edward:
Phrases That Sell Phrases That Sell: The Ultimate Phrase Finder to Help You Promote Your Productsthe Ultimate Phrase Finder to Hel - livre d'occasion

ISBN: 9780809229772

ID: 3352860

"An excellent 'ready reference' both for copywriters and for those entering the field." -- Robert Goldsborough, Special Projects Director "Advertising Age" "Holy smoke This is amazing A thesaurus for advertising copywriters. Where has it been all my life?" -- Denny Hatch, Editor "Target Marketing" Six seconds. That's all you have to grab your prospect's attention and make a sale. Use the right phrase or slogan, however, and you've made your sale. Use the wrong one, and you've lost your opportunity . . . maybe forever. Choosing the right phrase or slogan is vital to your success. And so is "Phrases That Sell." It's the ultimate resource for anyone needing hands-on, instant access to the key phrases, slogans, and attention grabbers that will gain more attention and sell more product. Organized by category . . . indexed and cross-referenced for ease of use . . . loaded with expert advice on how to write copy that sells, "Phrases That Sell" covers everything, including those hard-to-describe product and service qualities and those product/service attributes that are subtle or abstract. It has 143 selling phrases to describe service, 153 for fun, 341 covering style and design, 180 phrases related to price, and much more In this book you'll find: 5,000+ sales phrases for consumer and business-to-business products and services a copywriter's primer called "10 Basic Rules of Copywriting," with insider's tips on usage a special section on the seven steps to writing winning slogans Expert advice on how to target your message to specific audiences Whether you sell products, ideas, or services . . . whether you are a novice or an old pro . . . this creative toolbox will give you fresh ideas, new perspectives, and renewed confidence. "With Phrases That Sell" at your side you'll be able to enthusiastically tackle the most challenging copywriting tasks and eliminate that dreaded "writer's block." Phrases That Sell Phrases That Sell: The Ultimate Phrase Finder to Help You Promote Your Productsthe Ultimate Phrase Finder to Help You Promote Your P Werz, Edward / Germain, Sally / Werz Edward, McGraw-Hill

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Phrases That Sell: The Ultimate Phrase Finder to Help You Promote Your Products, Services, and Ideas - Edward W. Werz, Sally Germain
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Edward W. Werz, Sally Germain:
Phrases That Sell: The Ultimate Phrase Finder to Help You Promote Your Products, Services, and Ideas - Livres de poche

ISBN: 0809229773

[SR: 266507], Paperback, [EAN: 9780809229772], McGraw-Hill Contemporary, McGraw-Hill Contemporary, Book, [PU: McGraw-Hill Contemporary], 1998-07-04, McGraw-Hill Contemporary, Paperback. Pub Date: 1998 Pages: 160 Publisher: McGraw-Hill An excellent 'ready reference' both for copywriters and for those entering the field - Robert Goldsborough Special Projects Director Advertising Age Holy smoke! This is amazing! A thesaurus for advertising copywriters. Where has it been all my life - Denny Hatch. Editor Target Marketing Six seconds. That's all you have to grab your prospect's attention and make a sale. Use the right phrase or slogan. however. and you've made your sale. Use the wrong one. and you've lost your opportunity ... maybe forever. Choosing the right phrase or slogan is vital to your success. And so is Phrases That Sell. It's the ultimate resource for anyone needing hands-on Instant Access to the key ..., 659908, Call Centre Management, 268290, Management, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 268108, Communication & Presentation, 659930, Management Skills, 268290, Management, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 268315, Advertising, 268314, Sales & Marketing, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 659960, Brands & Corporate Identity, 268314, Sales & Marketing, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 268327, Sales Techniques, 268314, Sales & Marketing, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 277033, Handwriting, 277027, Language, 59, Reference, 1025612, Subjects, 266239, Books, 277144, Writing Skills, 277126, Writing, 59, Reference, 1025612, Subjects, 266239, Books

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Phrases That Sell: The Ultimate Phrase Finder to Help You Promote Your Products, Services, and Ideas - Edward W. Werz, Sally Germain
Livre non disponible
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Edward W. Werz, Sally Germain:
Phrases That Sell: The Ultimate Phrase Finder to Help You Promote Your Products, Services, and Ideas - Livres de poche

ISBN: 0809229773

[SR: 266507], Paperback, [EAN: 9780809229772], McGraw-Hill Contemporary, McGraw-Hill Contemporary, Book, [PU: McGraw-Hill Contemporary], 1998-07-04, McGraw-Hill Contemporary, Paperback. Pub Date: 1998 Pages: 160 Publisher: McGraw-Hill An excellent 'ready reference' both for copywriters and for those entering the field - Robert Goldsborough Special Projects Director Advertising Age Holy smoke! This is amazing! A thesaurus for advertising copywriters. Where has it been all my life - Denny Hatch. Editor Target Marketing Six seconds. That's all you have to grab your prospect's attention and make a sale. Use the right phrase or slogan. however. and you've made your sale. Use the wrong one. and you've lost your opportunity ... maybe forever. Choosing the right phrase or slogan is vital to your success. And so is Phrases That Sell. It's the ultimate resource for anyone needing hands-on Instant Access to the key ..., 659908, Call Centre Management, 268290, Management, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 268108, Communication & Presentation, 659930, Management Skills, 268290, Management, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 268315, Advertising, 268314, Sales & Marketing, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 659960, Brands & Corporate Identity, 268314, Sales & Marketing, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 268327, Sales Techniques, 268314, Sales & Marketing, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 277033, Handwriting, 277027, Language, 59, Reference, 1025612, Subjects, 266239, Books, 277144, Writing Skills, 277126, Writing, 59, Reference, 1025612, Subjects, 266239, Books

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Phrases That Sell : The Ultimate Phrase Finder to Help You Promote Your Products, Services, and Ideas - Edward Werz, Sally Germain
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Edward Werz, Sally Germain:
Phrases That Sell : The Ultimate Phrase Finder to Help You Promote Your Products, Services, and Ideas - livre d'occasion

ISBN: 0809229773

ID: 4463850

An excellent 'ready reference' both for copywriters and for those entering the field." -- Robert Goldsborough, Special Projects Director Advertising Age "Holy smoke! This is amazing! A thesaurus for advertising copywriters. Where has it been all my life?" -- Denny Hatch, Editor Target Marketing Six seconds. That's all you have to grab your prospect's attention and make a sale. Use the right phrase or slogan, however, and you've made your sale. Use the wrong one, and you've lost your opportunity . . . maybe forever. Choosing the right phrase or slogan is vital to your success. And so is Phrases That Sell. It's the ultimate resource for anyone needing hands-on, instant access to the key phrases, slogans, and attention grabbers that will gain more attention and sell more product. Organized by category . . . indexed and cross-referenced for ease of use . . . loaded with expert advice on how to write copy that sells, Phrases That Sell covers everything, including those hard-to-describe product and service qualities and those product/service attributes that are subtle or abstract. It has 143 selling phrases to describe service, 153 for fun, 341 covering style and design, 180 phrases related to price, and much more! In this book you'll find: 5,000+ sales phrases for consumer and business-to-business products and services a copywriter's primer called "10 Basic Rules of Copywriting," with insider's tips on usage a special section on th accounting,accounting and finance,advertising,business,business and investing,communications,education and reference,language arts,literature and fiction,marketing Marketing & Sales, McGraw-Hill Education

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Phrases That Sell: the Ultimate Phrase Finder to Help You Promote Your Products, Services, and Ideas - Edward Werz, Sally Germain
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Edward Werz, Sally Germain:
Phrases That Sell: the Ultimate Phrase Finder to Help You Promote Your Products, Services, and Ideas - Livres de poche

1998, ISBN: 9780809229772

ID: 14075847895

Trade paperback, Gebraucht, sehr guter Zustand, Former Library book. Great condition for a used book! Minimal wear. Shipped to over one million happy customers. Your purchase benefits world literacy!, [PU: McGraw-Hill Education]

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Détails sur le livre
Phrases That Sell Phrases That Sell: The Ultimate Phrase Finder to Help You Promote Your Productsthe Ultimate Phrase Finder to Help You Promote Your P
Auteur:

Werz, Edward; Germain, Sally; Werz Edward

Titre:

Phrases That Sell Phrases That Sell: The Ultimate Phrase Finder to Help You Promote Your Productsthe Ultimate Phrase Finder to Help You Promote Your P

ISBN:

Listing more than 1,000 high-powered phrases and slogans, this "idea generator" is perfect for writers of all kinds. The book includes a brief introduction to the basic principles of writing creative copy and then gets to the heart of the matter: phrases that promote products, services, and ideas.

Informations détaillées sur le livre - Phrases That Sell Phrases That Sell: The Ultimate Phrase Finder to Help You Promote Your Productsthe Ultimate Phrase Finder to Help You Promote Your P


EAN (ISBN-13): 9780809229772
ISBN (ISBN-10): 0809229773
Livre de poche
Date de parution: 1998
Editeur: CONTEMPORARY BOOKS INC
160 Pages
Poids: 0,340 kg
Langue: eng/Englisch

Livre dans la base de données depuis 25.05.2007 06:27:52
Livre trouvé récemment le 18.06.2017 06:28:15
ISBN/EAN: 9780809229772

ISBN - Autres types d'écriture:
0-8092-2977-3, 978-0-8092-2977-2


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