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Public Relations Theory II - Botan, Carl H. / Hazleton, Vincent
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Botan, Carl H. / Hazleton, Vincent:
Public Relations Theory II - livre d'occasion

1989, ISBN: 9780805833850

ID: 3304968

The public relations landscape has changed dramatically from what it was in 1989, when the original "Public Relations Theory" volume was published. Reflecting the substantial shifts in the intervening years, "Public Relations Theory II, " while related to the first volume, is more a new work than a revision. Editors Carl H. Botan and Vincent Hazleton have brought together key theorists and scholars in public relations to articulate the current state of public relations theory, chronicling the ongoing evolution of public relations as a field of study. The contributors to this volume represent the key figures in the discipline, and their chapters articulate the significant advances in public relations theory and research. Working from the position that public relations is a theoretically grounded and research based discipline with the potential to bring numerous areas of applied communication together, Botan and Hazleton have developed this volume to open up the public relations field to a broad variety of theories. Organized into two major sections--Foundations, and Tools for Tomorrow--the volume presents four types of chapters: discussions addressing how public relations should be understood and practiced; examinations of theories from other areas applied to public relations; explorations of theories about a specific area of public relations practice; and considerations of public relations theories and research that have not been given sufficient attention in the past or that hold particular promise for the future of public relations. It serves as a thorough overview of the current state of theory in public relations scholarship. Like its predecessor, "Public Relations Theory II" will be influential in the future development of public relations theory. Taken as a whole, the chapters in this book will help readers develop their own sense of direction for public relations theory. "Public Relations Theory II" is an essential addition to the library of every public relations scholar, and is appropriate for use in advanced public relations theory coursework as well as for study and reference. Public Relations Theory II Botan, Carl H. / Hazleton, Vincent, Lawrence Erlbaum Associates

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Public Relations Theory II (Routledge Communication Series) - Carl H. Botan; Vincent Hazleton
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Carl H. Botan; Vincent Hazleton:
Public Relations Theory II (Routledge Communication Series) - livre d'occasion

1989, ISBN: 0805833854

ID: 3177829

The public relations landscape has changed dramatically from what it was in 1989, when the original Public Relations Theory volume was published. Reflecting the substantial shifts in the intervening years, Public Relations Theory II, while related to the first volume, is more a new work than a revision. Editors Carl H.?Botan and Vincent Hazleton have brought together key theorists and scholars in public relations to articulate the current state of public relations theory, chronicling the ongoing evolution of public relations as a field of study. The contributors to this volume represent the key figures in the discipline, and their chapters articulate the significant advances in public relations theory and research.Working from the position that public relations is a theoretically grounded and research based discipline with the potential to bring numerous areas of applied communication together, Botan and Hazleton have developed this volume to open up the public relations field to a broad variety of theories. Organized into two major sections--Foundations, and Tools for Tomorrow--the volume presents four types of chapters: discussions addressing how public relations should be understood and practiced; examinations of theories from other areas applied to public relations; explorations of theories about a specific area of public relations practice; and considerations of public relations theories and research that have not been given sufficient attention in business and finance,business and investing,marketing and sales,popular economics,public relations,textbooks Marketing & Sales, Routledge

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Public Relations Theory II - Carl H. Hazleton, Vincent Botan
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Carl H. Hazleton, Vincent Botan:
Public Relations Theory II - nouveau livre

2006, ISBN: 9780805833850

ID: 105174336

Working from the position that public relations is a theoretically grounded and research based discipline with the potential to bring numerous areas of applied communication together, the authors have developed this volume to open up the public relations field to a variety of theories. Public Relations Theory II Bücher > Fremdsprachige Bücher > Englische Bücher Taschenbuch 14.04.2006 Buch (fremdspr.), Taylor & Francis, .200

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Public Relations Theory II - Carl H. Hazleton, Vincent Botan
Livre non disponible
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Carl H. Hazleton, Vincent Botan:
Public Relations Theory II - nouveau livre

ISBN: 9780805833850

ID: b1f6f866dc2e9c0ae4bb9f5aedf61372

Public Relations Theory II Working from the position that public relations is a theoretically grounded and research based discipline with the potential to bring numerous areas of applied communication together, the authors have developed this volume to open up the public relations field to a variety of theories. Bücher / Fremdsprachige Bücher / Englische Bücher 978-0-8058-3385-0, Taylor & Francis

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Public Relations Theory II - Carl H. Botan; Vincent Hazleton
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Carl H. Botan; Vincent Hazleton:
Public Relations Theory II - Livres de poche

2006, ISBN: 9780805833850

ID: 7044995

Softcover, Buch, [PU: Routledge Member of the Taylor and Francis Group]

Nouveaux livres Lehmanns.de
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Détails sur le livre
Public Relations Theory II
Auteur:

Herausgeber: Botan, Carl H.; Hazleton, Vincent

Titre:

Public Relations Theory II

ISBN:

This volume addresses the "next generation" of public relations theory, reflecting the growth that has occurred in the discipline during the last several years. It is appropriate for scholars, students, and practitioners in the field of public relations.

Informations détaillées sur le livre - Public Relations Theory II


EAN (ISBN-13): 9780805833850
ISBN (ISBN-10): 0805833854
Livre de poche
Date de parution: 2006
Editeur: LAWRENCE ERLBAUM ASSOC INC
528 Pages
Poids: 0,717 kg
Langue: eng/Englisch

Livre dans la base de données depuis 23.03.2007 09:32:16
Livre trouvé récemment le 21.06.2017 21:54:17
ISBN/EAN: 9780805833850

ISBN - Autres types d'écriture:
0-8058-3385-4, 978-0-8058-3385-0


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