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Research in Media Promotion
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Research in Media Promotion - edition reliée, livre de poche

2000, ISBN: 080583382X, Lieferbar binnen 4-6 Wochen Frais d'envoiVersandkostenfrei innerhalb der BRD

ID: 9780805833829

Internationaler Buchtitel. In englischer Sprache. Verlag: Mallory International, 384 Seiten, L=237mm, B=161mm, H=29mm, Gew.=721gr, [GR: 17300 - HC/Medienwissenschaften], [SW: - Business / Economics / Finance], Gebunden, Klappentext: Eastman has assembled this exemplary volume to spotlight media promotion and to examine current research on the promotion of television and radio programs. The studies included here explore various types of promotion and use widely differing methods and approaches, providing a comprehensive overview of promotion research activities. Chapters include extensive literature reviews, original research, and discussion of research questions for subsequent study. "Research in Media Promotion" serves as a benchmark for the current state of promotion research and theory, and establishes the role of promotion as a primary factor affecting audience size. Appropriate for coursework and study in programming, marketing, research methods, management, and industry processes and practices, this volume offers agenda items for future study and is certain to stimulate new research ideas. Eastman has assembled this exemplary volume to spotlight media promotion and to examine current research on the promotion of television and radio programs. The studies included here explore various types of promotion and use widely differing methods and approaches, providing a comprehensive overview of promotion research activities. Chapters include extensive literature reviews, original research, and discussion of research questions for subsequent study. "Research in Media Promotion" serves as a benchmark for the current state of promotion research and theory, and establishes the role of promotion as a primary factor affecting audience size. Appropriate for coursework and study in programming, marketing, research methods, management, and industry processes and practices, this volume offers agenda items for future study and is certain to stimulate new research ideas.

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Research in Media Promotion - Susan Tyler Eastman (Editor)
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Susan Tyler Eastman (Editor):

Research in Media Promotion - nouveau livre

ISBN: 9780805833829

Eastman has assembled this exemplary volume to spotlight media promotion and to examine current research on the promotion of television and radio programs. The studies included here explore various types of promotion and use widely differing methods and approaches, providing a comprehensive overview of promotion research activities. Chapters include extensive literature reviews, original research, and discussion of research questions for subsequent study. Research in Media Promotion serves as a benchmark for the current state of promotion research and theory, and establishes the role of promotion as a primary factor affecting audience size. Appropriate for coursework and study in programming, marketing, research methods, management, and industry processes and practices, this volume offers agenda items for future study and is certain to stimulate new research ideas. Textbooks New Books ~~ Business & Economics~~ Advertising & Promotion Research-In-Media-Promotion~~Susan-Eastman Taylor & Francis Eastman has assembled this exemplary volume to spotlight media promotion and to examine current research on the promotion of television and radio programs. The studies included here explore various types of promotion and use widely differing methods and approaches, providing a comprehensive overview of promotion research activities. Chapters include extensive literature reviews, original research, and discussion of research questions for subsequent study. "Research in Media Promotion" serves as a benchmark for the current state of promotion research and theory, and establishes the role of promotion as a primary factor affecting audience size. Appropriate for coursework and study in programming, marketing, research methods, management, and industry processes and practices, this volume offers agenda items for future study and is certain to stimulate new research ideas.

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Research in Media Promotion (Routledge Communication Series) - Susan Tyler Eastman
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Susan Tyler Eastman:
Research in Media Promotion (Routledge Communication Series) - livre d'occasion

ISBN: 080583382X

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Eastman has assembled this exemplary volume to spotlight media promotion and to examine current research on the promotion of television and radio programs. The studies included here explore various types of promotion and use widely differing methods and approaches, providing a comprehensive overview of promotion research activities. Chapters include extensive literature reviews, original research, and discussion of research questions for subsequent study. Research in Media Promotion serves as a benchmark for the current state of promotion research and theory, and establishes the role of promotion as a primary factor affecting audience size. Appropriate for coursework and study in programming, marketing, research methods, management, and industry processes and practices, this volume offers agenda items for future study and is certain to stimulate new research ideas. accounting,accounting and finance,advertising,business and finance,business and investing,communication and journalism,communication and media studies,education and reference,film and television,humanities Television, Routledge

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Research in Media Promotion - Eastman, Susan Tyler
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Eastman, Susan Tyler:
Research in Media Promotion - nouveau livre

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Eastman has assembled this exemplary volume to spotlight media promotion and to examine current research on the promotion of television and radio programs. The studies included here explore various types of promotion and use widely differing methods and approaches, providing a comprehensive overview of promotion research activities. Chapters include extensive literature reviews, original research, and discussion of research questions for subsequent study. Research in Media Promotion serves as a benchmark for the current state of promotion research and theory, and establishes the role of promotion as a primary factor affecting audience size. Appropriate for coursework and study in programming, marketing, research methods, management, and industry processes and practices, this volume offers agenda items for future study and is certain to stimulate new research ideas. Business Business eBook, Taylor and Francis

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Research in Media Promotion (Lea's Communication Series) - Eastman Susan Tyler
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Détails sur le livre
Research in Media Promotion
Auteur:

Eastman Susan Tyler

Titre:

Research in Media Promotion

ISBN:

9780805833829

Eastman has assembled this exemplary volume to spotlight media promotion and to examine current research on the promotion of television and radio programs. The studies included here explore various types of promotion and use widely differing methods and approaches, providing a comprehensive overview of promotion research activities. Chapters include extensive literature reviews, original research, and discussion of research questions for subsequent study. "Research in Media Promotion" serves as a benchmark for the current state of promotion research and theory, and establishes the role of promotion as a primary factor affecting audience size. Appropriate for coursework and study in programming, marketing, research methods, management, and industry processes and practices, this volume offers agenda items for future study and is certain to stimulate new research ideas.

Informations détaillées sur le livre - Research in Media Promotion


EAN (ISBN-13): 9780805833829
ISBN (ISBN-10): 080583382X
Version reliée
Date de parution: 2000
Editeur: Mallory International
384 Pages
Poids: 0,721 kg
Langue: eng/Englisch

Livre dans la base de données depuis 02.10.2008 16:35:18
Livre trouvé récemment le 19.08.2016 11:59:08
ISBN/EAN: 9780805833829

ISBN - Autres types d'écriture:
0-8058-3382-X, 978-0-8058-3382-9

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