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The Mind of the Market - Shermer, Michael
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Shermer, Michael:
The Mind of the Market - nouveau livre

ISBN: 9780805089165

ID: 633369

Bestselling author Michael Shermer explains how evolution shaped the modern economy--and why people are so irrational about money How did we make the leap from ancient hunter-gatherers to modern consumers and traders? Why do people get so emotional and irrational about bottom-line financial and business decisions? Is the capitalist marketplace a sort of Darwinian organism, evolved through natural selection as the fittest way to satisfy our needs? In this eye-opening exploration, author and psychologist Michael Shermer uncovers the evolutionary roots of our economic behavior. Drawing on the new field of neuroeconomics, Shermer investigates what brain scans reveal about bargaining, snap purchases, and establishing trust in business. He scrutinizes experiments in behavioral economics to understand why people hang on to losing stocks, why negotiations disintegrate into tit-for-tat disputes, and why money does not make us happy. He brings together astonishing findings from psychology, biology, and other sciences to describe how our tribal ancestry makes us suckers for brands, why researchers believe cooperation unleashes biochemicals similar to those released during sex, why free trade promises to build alliances between nations, and how even capuchin monkeys get indignant if they don't get a fair reward for their work. Business Business eBook, Henry Holt and Co.

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The Mind of the Market: How Biology and Psychology Shape Our Economic Lives - Shermer, Michael
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Shermer, Michael:
The Mind of the Market: How Biology and Psychology Shape Our Economic Lives - livre d'occasion

ISBN: 9780805089165

ID: 3290200

" A] captivating raconteur of all the greatest hits of behavioral, evolutionary and neuropsychology . . . Fascinating."--"Los Angeles Times Book Review" How did we make the leap from ancient hunter-gatherers to modern consumers, and why do people get so emotional about financial decisions? The national bestseller "The Mind of the Market" uncovers the evolutionary roots of our economic behavior. Drawing on the new field of neuroeconomics, psychologist Michael Shermer investigates what brain scans reveal about bargaining, snap purchases, and establishing trust in business. He scrutinizes experiments in behavioral economics to understand why people hang on to losing stocks and why negotiations disintegrate into tit-for-tat disputes. He brings together findings from psychology and biology to describe how our tribal ancestry makes us suckers for brands, why researchers believe cooperation feels (biochemically) like sex, and how even capuchin monkeys get indignant if they don't get a fair reward for their work. Entertaining and eye-opening, "The Mind of the Market" explains the real science of economics. The Mind of the Market: How Biology and Psychology Shape Our Economic Lives Shermer, Michael, Henry Holt & Company

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The Mind of the Market: How Biology and Psychology Shape Our Economic Lives - Shermer, Michael
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Shermer, Michael:
The Mind of the Market: How Biology and Psychology Shape Our Economic Lives - Livres de poche

ISBN: 9780805089165

ID: 790012763

"[A] captivating raconteur of all the greatest hits of behavioral, evolutionary and neuropsychology . . . Fascinating."Los Angeles Times Book ReviewHow did we make the leap from ancient hunter-gatherers to modern consumers, and why do people get so emotional about financial decisions? The national bestseller The Mind of the Market uncovers the evolutionary roots of our economic behavior.Drawing on the new field of neuroeconomics, psychologist Michael Shermer investigates what brain scans reveal about bargaining, snap purchases, and establishing trust in business. He scrutinizes experiments in behavioral economics to understand why people hang on to losing stocks and why negotiations disintegrate into tit-for-tat disputes. He brings together findings from psychology and biology to describe how our tribal ancestry makes us suckers for brands, why researchers believe cooperation feels (biochemically) like sex, and how even capuchin monkeys get indignant if they dont get a fair reward for their work.Entertaining and eye-opening, The Mind of the Market explains the real science of economics., Holt Paperbacks

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The Mind of the Market: How Biology and Psychology Shape Our Economic Lives - Michael Shermer
Livre non disponible
(*)
Michael Shermer:
The Mind of the Market: How Biology and Psychology Shape Our Economic Lives - nouveau livre

2009, ISBN: 9780805089165

ID: 227490160

The best-selling author of Why People Believe Weird Things offers a revealing study of the influence of evolutionary theory on the modern economy, as well as the evolutionary roots of human economic behavior, bringing together the latest research in neuroeconomics, psychology, biology, and other fields to analyze the economics of everyday life. Reprint. 40,000 first printing. How Biology and Psychology Shape Our Economic Lives Bücher > Fremdsprachige Bücher > Englische Bücher Taschenbuch 01.01.2009 Buch (fremdspr.), Henry Holt & Company, .200

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The Mind of the Market: How Biology and Psychology Shape Our Economic Lives - Michael Shermer
Livre non disponible
(*)
Michael Shermer:
The Mind of the Market: How Biology and Psychology Shape Our Economic Lives - nouveau livre

ISBN: 9780805089165

ID: 743650125

The best-selling author of Why People Believe Weird Things offers a revealing study of the influence of evolutionary theory on the modern economy, as well as the evolutionary roots of human economic behavior, bringing together the latest research in neuroeconomics, psychology, biology, and other fields to analyze the economics of everyday life. Reprint. 40,000 first printing. How Biology and Psychology Shape Our Economic Lives Buch (fremdspr.) Bücher>Fremdsprachige Bücher>Englische Bücher, Henry Holt & Company

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Détails sur le livre
The Mind of the Market: How Biology and Psychology Shape Our Economic Lives
Auteur:

Shermer, Michael

Titre:

The Mind of the Market: How Biology and Psychology Shape Our Economic Lives

ISBN:

Informations détaillées sur le livre - The Mind of the Market: How Biology and Psychology Shape Our Economic Lives


EAN (ISBN-13): 9780805089165
ISBN (ISBN-10): 0805089160
Version reliée
Livre de poche
Date de parution: 2009
Editeur: HENRY HOLT
308 Pages
Poids: 0,295 kg
Langue: eng/Englisch

Livre dans la base de données depuis 16.01.2010 15:33:44
Livre trouvé récemment le 07.05.2017 07:01:48
ISBN/EAN: 9780805089165

ISBN - Autres types d'écriture:
0-8050-8916-0, 978-0-8050-8916-5


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