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Marketing and Consumer Research in the Public Interest - Ronald Paul Hill
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Ronald Paul Hill:
Marketing and Consumer Research in the Public Interest - livre d'occasion

ISBN: 0803971915

ID: 3579870

Ethical and social issues in marketing and consumer behaviour are the focus of this book. Leading scholars in marketing discuss controversial, cutting-edge theoretical approaches to investigating public interest. They examine difficult consumption issues such as substance abuse and grieving customers as well as media issues like portrayal of minority groups, target marketing and the impact that idealized images has on consumers' perceptions of their lives. The book concludes with a discussion of legislative and social marketing issues including green buying practices, consumer rights, warning labels and product safety. business,business and investing,economics,marketing,marketing and sales,political science,politics and social sciences,reference,research Marketing & Sales, SAGE Publications, Inc

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Marketing and Consumer Research in the Public Interest - Ronald Paul Hill
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Ronald Paul Hill:
Marketing and Consumer Research in the Public Interest - Livres de poche

ISBN: 0803971915

[SR: 4014573], Taschenbuch, [EAN: 9780803971912], Sage Publications, Incorporated, Sage Publications, Incorporated, Book, [PU: Sage Publications, Incorporated], Sage Publications, Incorporated, 58325011, Forschung, 58319011, Marketing, 58316011, Marketing & Verkauf, 58173011, Business, Karriere & Geld, 54071011, Genres, 52044011, Fremdsprachige Bücher

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Marketing and Consumer Research in the Public Interest - Ronald Paul Hill
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Ronald Paul Hill:
Marketing and Consumer Research in the Public Interest - livre d'occasion

ISBN: 0803971915

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[EAN: 9780803971912], Political Science|Political Process|Public Affairs & Administration, Reference|Consumer Guides, Business & Economics|Advertising & Promotion, Business & Economics|Consumer Behavior, Business & Economics|Marketing|General, Business & Economics|Marketing|Research, [PU: Sage Publications]

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Marketing and Consumer Research in the Public Interest - Ronald Paul Hill
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Ronald Paul Hill:
Marketing and Consumer Research in the Public Interest - Livres de poche

ISBN: 9780803971912

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Marketing and Consumer Research in the Public Interest Marketing-and-Consumer-Research-in-the-Public-Interest~~Ronald-Paul-Hill Business>Marketing Strategies>Marketing Strategies Paperback, SAGE Publications

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Marketing and Consumer Research in the Public Interest - Ronald Paul Hill
Livre non disponible
(*)
Ronald Paul Hill:
Marketing and Consumer Research in the Public Interest - Livres de poche

ISBN: 9780803971912

ID: 9780803971912

Marketing and Consumer Research in the Public Interest Marketing-and-Consumer-Research-in-the-Public-Interest~~Ronald-Paul-Hill Business>Marketing Strategies>Marketing Strategies Paperback, SAGE Publications

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Détails sur le livre
Marketing and Consumer Research in the Public Interest
Auteur:

Hill, Ronald Paul (ed.)

Titre:

Marketing and Consumer Research in the Public Interest

ISBN:

Ethical and social issues in marketing and consumer behaviour are the focus of this book. Leading scholars in marketing discuss controversial, cutting-edge theoretical approaches to investigating public interest. They examine difficult consumption issues such as substance abuse and grieving customers as well as media issues like portrayal of minority groups, target marketing and the impact that idealized images has on consumers' perceptions of their lives. The book concludes with a discussion of legislative and social marketing issues including green buying practices, consumer rights, warning labels and product safety.

Informations détaillées sur le livre - Marketing and Consumer Research in the Public Interest


EAN (ISBN-13): 9780803971912
ISBN (ISBN-10): 0803971915
Livre de poche
Date de parution: 1995
Editeur: SAGE PUBN INC
240 Pages
Poids: 0,363 kg
Langue: eng/Englisch

Livre dans la base de données depuis 26.11.2007 19:38:25
Livre trouvé récemment le 30.05.2017 15:16:59
ISBN/EAN: 9780803971912

ISBN - Autres types d'écriture:
0-8039-7191-5, 978-0-8039-7191-2


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