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Marketing 4/e - nouveau livre
ISBN: 9780764139321
Professor Richard Sandhusen’s brand-new and important fourth edition of Marketing explains how four digital-age systems have merged into one to change marketing and management practice as… Plus…
Professor Richard Sandhusen’s brand-new and important fourth edition of Marketing explains how four digital-age systems have merged into one to change marketing and management practice as much in the past five years as in the previous half century. These systems--decision support, relationship marketing, integrated marketing communication, and balanced scorecard--receive detailed analysis in this extensively updated book, which also gives more comprehensive coverage to all aspects of the global marketplace than other currently-available textbooks on the subject. Here is vital information for students soon entering business in today’s ever more globally competitive world. Marketing presents a realistic hypothetical company as it faces business challenges and opportunities on a day-by-day basis. Although solidly grounded in marketing theory, the book explains marketing strategies within this realistic setting, showing many of the business tactics and decisions students are likely to confront in their own careers. The fictitious company’s domestic and international marketing strategies are explained and analyzed, and real-world examples of successful marketing campaigns by different kinds of companies are also included. Each chapter ends with an overview of essential concepts and match-up exercises that review the text’s material. Here is a popular and accessible new addition to Barron’s respected Business Review Series. Bücher > Fremdsprachige Bücher > Englische Bücher 229 x 152 x 33 mm , Barron's Educational Series, Richard L. Sandhusen, Barron's Educational Series, d L.<
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Nr. A1002585064. Frais d'envoiLieferzeiten außerhalb der Schweiz 3 bis 21 Werktage, , Versandfertig innert 2 - 3 Wochen, zzgl. Versandkosten. (EUR 17.32) Details...
(*) Livre non disponible signifie que le livre est actuellement pas disponible à l'une des plates-formes associées nous recherche.
Sandhusen, Richard L.: Marketing - livre d'occasion
ISBN: 9780764139321
Professor Richard Sandhusenas brand-new and important fourth edition of "Marketing " explains how four digital-age systems have merged into one to change marketing and managemen… Plus…
Professor Richard Sandhusenas brand-new and important fourth edition of "Marketing " explains how four digital-age systems have merged into one to change marketing and management practice as much in the past five years as in the previous half century. These systems--decision support, relationship marketing, integrated marketing communication, and balanced scorecard--receive detailed analysis in this extensively updated book, which also gives more comprehensive coverage to all aspects of the global marketplace than other currently-available textbooks on the subject. Here is vital information for students soon entering business in todayas ever more globally competitive world. " Marketing " presents a realistic hypothetical company as it faces business challenges and opportunities on a day-by-day basis. Although solidly grounded in marketing theory, the book explains marketing strategies within this realistic setting, showing many of the business tactics and decisions students are likely to confront in their own careers. The fictitious companyas domestic and international marketing strategies are explained and analyzed, and real-world examples of successful marketing campaigns by different kinds of companies are also included. Each chapter ends with an overview of essential concepts and match-up exercises that review the textas material. Here is a popular and accessible new addition to Barronas respected "Business Review Series. " Marketing Sandhusen, Richard L., Barron's Educational Series<
Richard L. Sandhusen: Marketing by Richard L. Sandhusen - livre d'occasion
ISBN: 9780764139321
(back cover) Barronas "Business Review Books " make excellent supplements to college textbooksaand also serve as fine main texts in adult education courses or business brush-up programs.… Plus…
(back cover) Barronas "Business Review Books " make excellent supplements to college textbooksaand also serve as fine main texts in adult education courses or business brush-up programs. Youall find key business terms defined, important concepts reviewed, and pertinent examples of business transactions summarized. This up-to-date fourth edition of Marketing comprehensively covers the marketing curriculum as it is presented in leading business schools today. New in this edition is emphasis on the importance of technological and philosophical marketing strategy innovations that have evolved in recent years. In this regard, the author gives special attention to four interrelated systems: Decision Support Systems; Relational Marketing Systems; Integrated Marketing Communications Systems; and Balanced Scorecard Systems. Media >, [PU: Barron's Educational Series]<
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used in stock. Frais d'envoizzgl. Versandkosten., Livraison non-comprise Details...
(*) Livre non disponible signifie que le livre est actuellement pas disponible à l'une des plates-formes associées nous recherche.
Sandhusen, Richard L.: Marketing - livre d'occasion
ISBN: 9780764139321
(back cover) Barronas "Business Review Books " make excellent supplements to college textbooksaand also serve as fine main texts in adult education courses or business brush-up programs.… Plus…
(back cover) Barronas "Business Review Books " make excellent supplements to college textbooksaand also serve as fine main texts in adult education courses or business brush-up programs. Youall find key business terms defined, important concepts reviewed, and pertinent examples of business transactions summarized. This up-to-date fourth edition of Marketing comprehensively covers the marketing curriculum as it is presented in leading business schools today. New in this edition is emphasis on the importance of technological and philosophical marketing strategy innovations that have evolved in recent years. In this regard, the author gives special attention to four interrelated systems: Decision Support Systems; Relational Marketing Systems; Integrated Marketing Communications Systems; and Balanced Scorecard Systems. Media > Book, [PU: Barron's Educational Series]<
BetterWorldBooks.com
used in stock. Frais d'envoizzgl. Versandkosten., Livraison non-comprise Details...
(*) Livre non disponible signifie que le livre est actuellement pas disponible à l'une des plates-formes associées nous recherche.
Professor Richard Sandhusen’s brand-new and important fourth edition of Marketing explains how four digital-age systems have merged into one to change marketing and management practice as… Plus…
Professor Richard Sandhusen’s brand-new and important fourth edition of Marketing explains how four digital-age systems have merged into one to change marketing and management practice as much in the past five years as in the previous half century. These systems--decision support, relationship marketing, integrated marketing communication, and balanced scorecard--receive detailed analysis in this extensively updated book, which also gives more comprehensive coverage to all aspects of the global marketplace than other currently-available textbooks on the subject. Here is vital information for students soon entering business in today’s ever more globally competitive world. Marketing presents a realistic hypothetical company as it faces business challenges and opportunities on a day-by-day basis. Although solidly grounded in marketing theory, the book explains marketing strategies within this realistic setting, showing many of the business tactics and decisions students are likely to confront in their own careers. The fictitious company’s domestic and international marketing strategies are explained and analyzed, and real-world examples of successful marketing campaigns by different kinds of companies are also included. Each chapter ends with an overview of essential concepts and match-up exercises that review the text’s material. Here is a popular and accessible new addition to Barron’s respected Business Review Series. Bücher > Fremdsprachige Bücher > Englische Bücher 229 x 152 x 33 mm , Barron's Educational Series, Richard L. Sandhusen, Barron's Educational Series, d L.<
Nr. A1002585064. Frais d'envoiLieferzeiten außerhalb der Schweiz 3 bis 21 Werktage, , Versandfertig innert 2 - 3 Wochen, zzgl. Versandkosten. (EUR 17.32)
Professor Richard Sandhusenas brand-new and important fourth edition of "Marketing " explains how four digital-age systems have merged into one to change marketing and managemen… Plus…
Professor Richard Sandhusenas brand-new and important fourth edition of "Marketing " explains how four digital-age systems have merged into one to change marketing and management practice as much in the past five years as in the previous half century. These systems--decision support, relationship marketing, integrated marketing communication, and balanced scorecard--receive detailed analysis in this extensively updated book, which also gives more comprehensive coverage to all aspects of the global marketplace than other currently-available textbooks on the subject. Here is vital information for students soon entering business in todayas ever more globally competitive world. " Marketing " presents a realistic hypothetical company as it faces business challenges and opportunities on a day-by-day basis. Although solidly grounded in marketing theory, the book explains marketing strategies within this realistic setting, showing many of the business tactics and decisions students are likely to confront in their own careers. The fictitious companyas domestic and international marketing strategies are explained and analyzed, and real-world examples of successful marketing campaigns by different kinds of companies are also included. Each chapter ends with an overview of essential concepts and match-up exercises that review the textas material. Here is a popular and accessible new addition to Barronas respected "Business Review Series. " Marketing Sandhusen, Richard L., Barron's Educational Series<
Richard L. Sandhusen: Marketing by Richard L. Sandhusen - livre d'occasion
ISBN: 9780764139321
(back cover) Barronas "Business Review Books " make excellent supplements to college textbooksaand also serve as fine main texts in adult education courses or business brush-up programs.… Plus…
(back cover) Barronas "Business Review Books " make excellent supplements to college textbooksaand also serve as fine main texts in adult education courses or business brush-up programs. Youall find key business terms defined, important concepts reviewed, and pertinent examples of business transactions summarized. This up-to-date fourth edition of Marketing comprehensively covers the marketing curriculum as it is presented in leading business schools today. New in this edition is emphasis on the importance of technological and philosophical marketing strategy innovations that have evolved in recent years. In this regard, the author gives special attention to four interrelated systems: Decision Support Systems; Relational Marketing Systems; Integrated Marketing Communications Systems; and Balanced Scorecard Systems. Media >, [PU: Barron's Educational Series]<
used in stock. Frais d'envoizzgl. Versandkosten., Livraison non-comprise
Sandhusen, Richard L.: Marketing - livre d'occasion
ISBN: 9780764139321
(back cover) Barronas "Business Review Books " make excellent supplements to college textbooksaand also serve as fine main texts in adult education courses or business brush-up programs.… Plus…
(back cover) Barronas "Business Review Books " make excellent supplements to college textbooksaand also serve as fine main texts in adult education courses or business brush-up programs. Youall find key business terms defined, important concepts reviewed, and pertinent examples of business transactions summarized. This up-to-date fourth edition of Marketing comprehensively covers the marketing curriculum as it is presented in leading business schools today. New in this edition is emphasis on the importance of technological and philosophical marketing strategy innovations that have evolved in recent years. In this regard, the author gives special attention to four interrelated systems: Decision Support Systems; Relational Marketing Systems; Integrated Marketing Communications Systems; and Balanced Scorecard Systems. Media > Book, [PU: Barron's Educational Series]<
used in stock. Frais d'envoizzgl. Versandkosten., Livraison non-comprise
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Données bibliographiques du meilleur livre correspondant
This updated edition covers the modern marketing curriculum as it is offered today in leading business schools. Sandhusen creates a hypothetical company and then presents and analyzes both domestic and international marketing strategies that such a firm would typically employ in today's business climate.
Informations détaillées sur le livre - Marketing
EAN (ISBN-13): 9780764139321 ISBN (ISBN-10): 0764139320 Livre de poche Date de parution: 2008 Editeur: BARRONS EDUC SERIES 606 Pages Poids: 0,798 kg Langue: eng/Englisch
Livre dans la base de données depuis 2008-07-08T20:21:56+02:00 (Paris) Page de détail modifiée en dernier sur 2023-09-05T15:19:42+02:00 (Paris) ISBN/EAN: 9780764139321
ISBN - Autres types d'écriture: 0-7641-3932-0, 978-0-7641-3932-1 Autres types d'écriture et termes associés: Auteur du livre: richard barron Titre du livre: business marketing
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