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Contemporary Issues in Marketing and Consumer Behaviour - Elizabeth Parsons, Pauline Maclaran
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Elizabeth Parsons, Pauline Maclaran:
Contemporary Issues in Marketing and Consumer Behaviour - Livres de poche

ISBN: 0750687398

[SR: 2419776], Paperback, [EAN: 9780750687393], Routledge, Routledge, Book, [PU: Routledge], Routledge, An exciting new book that covers all the latest buzzwords within marketing and consumer behavior: building brand cultures; gender; ethics; sustainable marketing; the green and the global consumer among many more.Importantly, Contemporary Issues in Marketing and Consumer Behaviour makes clear links between theory and practice in marketing. It also locates the recent development of both marketing ideas and applications within the wider global, social and economic contexts.Written by a team of experts in the field, this title fills a gap in a growing market interested in these contemporary issues. It provides a complete off-the-shelf teaching package for Masters, MBA and advanced undergraduate modules in marketing and consumer behavior and a useful resource for dissertation study at both undergraduate and postgraduate levels., 2700, Consumer Behavior, 2698, Marketing & Sales, 3, Business & Money, 1000, Subjects, 283155, Books, 2702, Marketing, 2703, Direct, 2705, Global, 2706, Industrial, 2707, Multilevel, 2708, Product Management, 2709, Research, 2710, Telemarketing, 3563, Web Marketing, 2698, Marketing & Sales, 3, Business & Money, 1000, Subjects, 283155, Books, 491624, Marketing, 468220, Business & Finance, 465600, New, Used & Rental Textbooks, 2349030011, Specialty Boutique, 283155, Books

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Contemporary Issues in Marketing and Consumer Behaviour - Elizabeth Parsons, Pauline Maclaran
Livre non disponible
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Elizabeth Parsons, Pauline Maclaran:
Contemporary Issues in Marketing and Consumer Behaviour - Livres de poche

ISBN: 0750687398

[SR: 2419776], Paperback, [EAN: 9780750687393], Routledge, Routledge, Book, [PU: Routledge], Routledge, An exciting new book that covers all the latest buzzwords within marketing and consumer behavior: building brand cultures; gender; ethics; sustainable marketing; the green and the global consumer among many more.Importantly, Contemporary Issues in Marketing and Consumer Behaviour makes clear links between theory and practice in marketing. It also locates the recent development of both marketing ideas and applications within the wider global, social and economic contexts.Written by a team of experts in the field, this title fills a gap in a growing market interested in these contemporary issues. It provides a complete off-the-shelf teaching package for Masters, MBA and advanced undergraduate modules in marketing and consumer behavior and a useful resource for dissertation study at both undergraduate and postgraduate levels., 2700, Consumer Behavior, 2698, Marketing & Sales, 3, Business & Money, 1000, Subjects, 283155, Books, 2702, Marketing, 2703, Direct, 2705, Global, 2706, Industrial, 2707, Multilevel, 2708, Product Management, 2709, Research, 2710, Telemarketing, 3563, Web Marketing, 2698, Marketing & Sales, 3, Business & Money, 1000, Subjects, 283155, Books, 491624, Marketing, 468220, Business & Finance, 465600, New, Used & Rental Textbooks, 2349030011, Specialty Boutique, 283155, Books

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Contemporary Issues in Marketing and Consumer Behaviour - Maclaran, Pauline; Parsons, Elizabeth
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Maclaran, Pauline; Parsons, Elizabeth:
Contemporary Issues in Marketing and Consumer Behaviour - nouveau livre

ISBN: 9780750687393

ID: 428556

An exciting new book that covers all the latest buzzwords within marketing and consumer behavior: building brand cultures; gender; ethics; sustainable marketing; the green and the global consumer among many more. Importantly, Contemporary Issues in Marketing and Consumer Behaviour makes clear links between theory and practice in marketing. It also locates the recent development of both marketing ideas and applications within the wider global, social and economic contexts. Written by a team of experts in the field, this title fills a gap in a growing market interested in these contemporary issues. It provides a complete off-the-shelf teaching package for Masters, MBA and advanced undergraduate modules in marketing and consumer behavior and a useful resource for dissertation study at both undergraduate and postgraduate levels. Business Business eBook, Taylor and Francis

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Contemporary Issues in Marketing and Consumer Behaviour - Luke Dormehl
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Luke Dormehl:
Contemporary Issues in Marketing and Consumer Behaviour - Livres de poche

ISBN: 9780750687393

ID: 9780750687393

Covers various buzzwords within marketing and consumer behavior: building brand cultures; gender; ethics; sustainable marketing; and, the green and the global consumer.This book locates the development of both marketing ideas and applications within the wider global, social and economic contexts.; Paperback \ Luke Dormehl; Business,Finance and Law > Business & management > Sales & marketing, Ebury Publishing

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Contemporary Issues in Marketing and Consumer Behaviour - Parsons, Elizabeth; Maclaran, Pauline; Maclaran, Pauline [Editor]; Parsons, Liz [Editor];
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Parsons, Elizabeth; Maclaran, Pauline; Maclaran, Pauline [Editor]; Parsons, Liz [Editor];:
Contemporary Issues in Marketing and Consumer Behaviour - Livres de poche

2009, ISBN: 9780750687393

ID: 14032526021

Paperback, Used, good, [PU: Routledge]

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Détails sur le livre
Contemporary Issues in Marketing and Consumer Behaviour

An exciting new book which covers all the latest buzz words within marketing and consumer behaviour: building brand cultures; gender; ethics; sustainable marketing; the green and the global consumer among many more. More importantly, 'Contemporary Issues in Marketing and Consumer Behaviour' makes clear links between the theory and practice in marketing. It also locates the recent development of both marketing ideas and applications within the wider global, social and economic contexts. Written by two experts in the field, this title fills a known gap in what is a growing market interested in these contemporary issues. It provides a complete off the shelf teaching package for Masters, MBA and advanced undergraduate modules in marketing and consumer behaviour and a useful resource for dissertation study at both undergraduate and postgraduate levels.

Informations détaillées sur le livre - Contemporary Issues in Marketing and Consumer Behaviour


EAN (ISBN-13): 9780750687393
ISBN (ISBN-10): 0750687398
Version reliée
Livre de poche
Date de parution: 2009
Editeur: Elsevier LTD, Oxford
224 Pages
Poids: 0,464 kg
Langue: eng/Englisch

Livre dans la base de données depuis 06.01.2009 08:12:32
Livre trouvé récemment le 01.07.2017 07:11:53
ISBN/EAN: 9780750687393

ISBN - Autres types d'écriture:
0-7506-8739-8, 978-0-7506-8739-3


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